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Find the latest announcements from INBOUND 2025 and HubSpot's Fall 2025 Spotlight.
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Press Center

Find the latest announcements from INBOUND 2025 and HubSpot's Fall 2025 Spotlight.
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September 3, 2025 at 9:30 AM PT

Fall 2025 Spotlight at INBOUND

Spotlight is HubSpot's product showcase that brings together our latest innovations from across the customer platform. We launch it twice a year, in the Spring and in the Fall at INBOUND, our industry event that welcomes over 13,000 attendees.

At INBOUND 2025 and the Fall 2025 Spotlight, we're introducing the Loop, a new playbook for growth where people and AI partner; and we're sharing the blueprint for building hybrid people-AI teams to put the Loop into action.

The hybrid team blueprint has three steps:

Connect all your data: Bringing together structured, unstructured, and external data is critical because hybrid teams are only as good as the data that powers them. 
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  • Build your AI team: A combination of assistants and agents will become digital teammates that work alongside humans to accelerate growth.
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  • Enable your people: Embedded AI across HubSpot’s customer platform reduces busywork and allows humans to focus on strategy, creativity, and vision.
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To do it, we're launching the all-new Data Hub, powerful updates to the Smart CRM, new Breeze Assistants and Agents, as well as the Breeze Marketplace and Studio, a new AI-powered CPQ, plus new AI features embedded across all the Hubs.

Press Release

Read the Fall 2025 Spotlight press release for an overview of all the announcements.

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Yamini Rangan, CEO, HubSpot

Images from Yamini Rangan's 2025 Spotlight keynote

Dharmesh Shah, Founder and CTO, HubSpot

Dharmesh Shah, Founder and CTO, HubSpot

Images from Dharmesh Shah's keynote at INBOUND 2025

Karen Ng, EVP of Product, HubSpot_Credit HubSpot3

Karen Ng, EVP Product, HubSpot

Images from Karen Ng's 2025 Spotlight keynote

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INBOUND 2025

Images from the floor of INBOUND 2025

Introducing: The Loop

Read the press release that dives into the new playbook for growth in the AI era.

The Hybrid Team Blueprint

Read the press releases that dive into each step of building your hybrid people-AI team.

Connect all your data

Bring your data together—structured, unstructured, and external—with Data Hub and the Smart CRM

Enable your people

Give your people embedded AI tools that free them up to do what they do best, including new updates for Marketing Hub and Commerce Hub

Build your AI team

Build your AI team of assistants and agents with Breeze, and customize them for your business with the new Breeze Marketplace and Studio

New products in Fall 2025 Spotlight

Watch demo videos to learn more about the products we're launching to help businesses build hybrid teams and put the Loop into action.
We’re at a pivotal moment. AI transformation is happening whether we’re ready or not. The question isn't if AI will change your business—it's whether you'll lead that change or be left behind. The companies that win won't be the ones with the most AI tools; they’ll have the smartest hybrid teams where AI doesn’t replace people, but multiplies their impact.
KarenN_23Mar18_65

Karen Ng

Executive Vice President, Product, HubSpot

Breeze

We've added over 20 new Breeze Agents and Assistants, plus Breeze Studio and Breeze Marketplace—everything businesses need to find, customize, and activate teams of AI agents and assistants that know your business inside and out.

Browse and download imagery for Breeze

Smart CRM

The Smart CRM has been reimagined for hybrid human-AI teams, with the ability to automatically capture and store data from customer conversations and surface behavioral patterns and trends.

Browse and download imagery for Smart CRM

Data Hub

Data Hub connects, cleans, and unifies data from any source—including external sources like spreadsheets, data warehouses, and integrations.

Browse and download imagery of Data Hub

Marketing Hub

Marketing has fundamentally changed. At INBOUND 2025, HubSpot launched the Loop, a new growth playbook that helps marketers combine the best of humans and best of AI to grow. The latest AI features for Marketing Hub give hybrid marketing teams the tools they need to bring the Loop to life.

Browse and download product imagery for Marketing Hub

Commerce Hub

In the hybrid sales team, HubSpot’s AI-powered CPQ in Commerce Hub handles the quoting complexity so reps can create better customer experiences and close deals faster.

Browse and download product imagery for Commerce Hub

Spokespeople

Get to know the product leaders behind HubSpot's latest launches from the Spring 2025 Spotlight

About HubSpot

HubSpot (NYSE: HUBS) is the customer platform that helps businesses like DoorDash, Reddit, Eventbrite, and Tumblr connect and grow better. HubSpot delivers seamless connection for customer-facing teams with a unified platform that includes AI-powered engagement hubs, a Smart CRM, and a connected ecosystem with over 1,800 App Marketplace integrations, a community network, and educational content. Learn more at www.hubspot.com.


 

Questions? 

Reach out to the HubSpot communications team at media@hubspot.com.