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HubSpot Solutions Partner Accreditations

For validating partners expertise and sophisticated skills to deliver sales and services in the HubSpot ecosystem.
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About HubSpot Partner Credentials

You earn credentials from HubSpot, such as a certification or accreditation, that validates a certain area and level of expertise. 

Individuals earn certifications, while organizations can earn both certifications and accreditations. Any qualified individual can earn a certification, and today an organization must be a HubSpot solutions partner in good standing in order to apply for accreditation. 

When we know what expert knowledge and skills you or your organization has, we can better connect you with the right customers through our matching programs, like the Solutions Partner Directory and new programs we’re piloting like Partner Scaled Onboarding.

What is a HubSpot Certification?

HubSpot certifications are for individuals and tell the market what type of knowledge a person has. 

Individuals must take training and pass an assessment to demonstrate that they have learned the relevant material to a high degree of proficiency.

We have generally available certifications, as well as ones available for partners and providers only.

Find all certifications in HubSpot Academy.

What is a HubSpot Accreditation?

HubSpot accreditations are for solutions partner organizations that support the success of HubSpot customers at the highest levels of quality, service, and strategic insight. 

Organizations must demonstrate that they have the expertise, capacity, and practical experience needed to serve customers with complex technical and business needs.

Accreditations are more rigorous than certifications — they have a set of prerequisites and often require practical application, like a role play exercise.

 

Available HubSpot Accreditations

HubSpot Accreditations have two applications windows each year. 

The first application window opens in the first half of the year typically opening in February with applications closing in March. Partners who are accepted are then accredited in May-June. 

The second application window opens in the second half of year typically opening in August and closing in September. Partners who are accepted are then accredited in November.

Below, you'll find more details about all six accreditations and the status of each.

Accreditation Description Status

Accredited partners have proven experience successfully onboarding new customers on our HubSpot Pro and/or Enterprise Suite products

2024 window announced in Q4 of 2023

Accredited partners have proven experience successfully delivering large scale, complex implementations of the HubSpot CRM platform

2024 window announced in Q4 of 2023

Accredited partners have proven experience successfully extending the HubSpot CRM platform through integrations and custom development

2024 window announced in Q4 of 2023

Accredited partners have proven experience driving high user adoption rates through customized training and change management engagements

2024 window announced in Q4 of 2023

Accredited partners have proven experience migrating data from legacy CRM platform(s) to HubSpot.

2024 window announced in Q4 of 2023
Accredited partners have experience designing, configuring, and customizing complex and innovative solutions to solve advanced customer use cases across HubSpot’s CRM platform suite.

2024 window announced in Q4 of 2023

HubSpot Customer Training Accreditation

Partners are accredited to deliver HubSpot customer training.

Rebranded to become the Platform Enablement Accreditations. Partners with classroom training experience should apply for the Platform Enablement Accreditation.

*Effective February 17, 2023, platinum, diamond, and elite partners that achieve the HubSpot CRM Implementation Accreditation are eligible for the HubSpot Upmarket Referral Service Program. See Sales Rules for more information about eligibility for qualifying deals.

Which HubSpot Accreditation is right for you?

With four unique accreditations it can sometimes be difficult to understand which one is the best fit for your organization. Since Accreditations are about validating a partner's experience with a specific type of customer or type of engagement, we recommend using the following guidelines to determine where it makes sense for you to focus your efforts.
Skills/Differentiators CRM Implementation Onboarding Platform Enablement Custom Integration

Customer Lifecycle Stage

(pre-sale/sale, handoff, discovery, implementation, onboarding, go-live/support)
All
(pre-sale through go-live)
Onboarding
Live
Any
Ideal Customer Size
300+ customer users, 30+ Sales users from two different departments
n/a
Teams 20+ users
n/a

Communication (stakeholder management, relationships, rapport-building)
Moderate Importance
Moderate Importance
High Importance
Less Importance
Strategy & Planning (long-term success planning, preparing for scale)
High Importance
Less Importance
Moderate Importance
Less Importance
Process & Change Management (defining & streamlining processes, automating workstreams)
High Importance
Moderate Importance
Moderate Importance
Moderate Importance
Training & Adoption (tailored enablement, front-end user adoption)
Moderate Importance
High Importance
High Importance
Less Importance
Data & Architecture (migration, integration options, product expertise)
High Importance
Moderate Importance
Less Importance
High Importance
Custom Development (custom integrations, APIs, web app development)
Less Importance
Less Importance
Less Importance
High Importance

Accreditation Resources

Accreditation Office Hours

Accreditation Office Hours are virtual events dedicated to helping HubSpot Solution Partners understand how to validate their expertise and sophisticated skills through getting accredited. 

Join HubSpotters from the Academy team, Integrated Customer Success team, and Partner Marketing team to learn about the different accreditations offered, understand what it takes to get accredited, and review the application process.

During Accreditation Office Hours, you can expect to:

  • Learn the difference between accreditations and certifications
  • Get an understanding of each available accreditation 
  • Review criteria requirements and gain access to prerequisite checklists
  • Gain knowledge about the accreditation process 
  • Understand benefits of being an accredited partners
  • Have time to ask questions and get them answered live 

You should join HubSpot Accreditation Office Hours if you are new to the Accreditation process and seeking to put in your first few applications.

Accreditation Fireside Chats

Accreditation Fireside Chats are virtual events dedicated to providing an in-depth review of each individual Accreditation. 

Leading HubSpot Subject-Matter experts drive the conversations and in each Fireside Chats you can expect to:

  • Understand the ideal customer profile
  • Learn how to put together a compelling submission 
  • Gain knowledge about what our judges want to see in your submissions 
  • Have time to ask questions and get them answered live 

You should join HubSpot Accreditation Fireside Chats if you are interested in learning from SMEs regarding the specific to each of the Accreditations and gain deeper application knowledge regarding the Accreditation process.

Prerequisites

Each HubSpot Accreditation requires a specific number of HubSpot Academy Certifications to be completed prior to submitting an application. Provided here is the list of required prerequisite certifications. These certifications validate the baseline knowledge and foundational skills you need to have in order to be considered qualified candidates for the accreditation process. To meet the requirements of applying review the following standards: 

  • Select an internal team consisting of no less than three and no more than five full-time (cannot be freelancers or contractors) employees to satisfy the prerequisite certification requirements.
  • Verify that three out of the five employees are certified in each prerequisite certification listed under the Essential Certification Pack. Please note: The same three users do not need to be certified in each prerequisite — the users can vary across the five employees.
  • You should verify that two out of the five employees are certified in each accreditation-specific prerequisite listed under the Accreditation-Specific Prerequisite Certifications if you wish to become accredited in a focus area listed. Please note: The same two users do not need to be certified in each prerequisite — the users can vary across the five employees.
  • You should be approved as a HubSpot Solutions Partner with a tier of Platinum or above and in good standing with HubSpot. Being in “good standing” means that a partner has not violated their HubSpot Solutions Partner Program Agreement.

Accreditations FAQ

To apply for accreditation, your team must first be at the Platinum, Diamond, or Elite tiers. They must also review the coursework and casework requirements before submitting their application. Check out the links below to learn more: 

The deadline provided for each accreditation refers to the first round of the application process. We won’t accept any new applications after the window closes but will continue to process applications that were submitted on-time. All partners who apply by the deadline will receive a final decision within approximately 60 days.

Each Accreditation requirements are determined based on an in-depth capacity and capability modeling to ensure the highest standards of service delivery. 

For instance, when working with upmarket or enterprise-level customers, we would expect to see a team managing their implementation or onboarding processes just to handle the scope and complexity appropriately.

The certification prerequisites must be met by a group of 1-5 people at the partner organization. You can divide the prerequisites among this group to meet the total requirements, but please be sure to not include more than 5 individuals. Here are some examples of how you can split the prereqs among your team:

  • Persons 1, 2, and 3 complete the Marketing Hub Implementation certification
  • Persons 3, 4,and 5 complete the Sales Hub Implementation certification
  • Persons 2, 3, and 5 complete the Marketing Hub Software certification

No. While accreditations and other credentials (tier, certifications) each have their own inherent benefits, like differentiation in the marketplace, becoming accredited doesn’t mean you’ll automatically be included in matching programs. Instead, partners are invited to participate in matching programs on a case-by-case basis.

Accreditations are available in English to partners regardless of region; localization is on our roadmap for 2023 and more information will be available soon. 

Please note: Applications and any supporting documents must be submitted in English to be considered.

Accreditations are available in English to partners regardless of region. The majority of the prerequisite certifications are available in the Academy App in Spanish, French, and German and the accreditations prep guides are localized in  Spanish, French, and German and available here. 


Availability of the accreditation applications in other languages is on our roadmap for 2023/2024 and more information will be available soon. 


Please note: All applications and any supporting documents must be submitted in English to be considered for the 2023 cohorts.

Partners who applied but didn’t receive an accreditation during the 2022 application window may reapply during any 2023 window.

You must be at the Platinum, Diamond, or Elite tiers to apply for and receive an accreditation. Our team will reach out with next steps if you downtier from Platinum after receiving the accreditation.

The learning path site estimates that it takes approximately 35 hours to complete the prerequisites if you haven’t yet completed any of the certifications prior to applying. 

If you’ve already completed a certification, you can subtract the total number of hours it took to complete from the estimated 35. Check out the website linked above to learn how many hours each certification is estimated to take.

Please note: Because we ask for artifacts that you should’ve already produced for customer engagements, it's our hope that it will take you less time to assemble. For example, you may only need to tweak an existing project plan or integration doc to include the required data points (size of company, etc.).

The HubSpot Solutions Directory lists all of our solutions partners and providers. It allows customers to search and filter by things, like accreditation, service, country, language, or budget.

No. At this time, solutions providers aren’t eligible to apply or participate in accreditations.

Please note: The HubSpot Solutions Partner Program has two levels: solutions provider and solutions partner. Be sure to use these links to learn more about each.

If a partner fully acquires another partner and becomes a single brand entity, all accreditations will be granted to the acquiring company.

If a partner is only a fiscal partner (acquired but separate entities maintained), then individual partner entities retain their accreditations but none are shared.

Starting in 2024, HubSpot accredited partners will be required to follow standards in order to maintain and renew their accreditation status after its initial grant date. 

These standards include staying at or above the platinum tier, keeping the prerequisite certifications associated with your accreditation active and in good standing, and continuing to deliver high-quality services to clients as profiled by your accreditation. 

Failure to meet these standards may result in a failure to renew and having your accreditation revoked.

No. All certifications, work, experience, and examples need to be completed by full-time employees of your organization. The HubSpot accreditation team will verify whether the individuals listed are full-time, part-time, contractors, or freelancers of your organization. If they’re found to be non-full-time employees, your application will be rejected.

Yes! Please see the checklists below for each accreditation:

Have additional questions? Be sure to check in with your Partner Development Manager (PDM), or send an email to accreditations@hubspot.com.