Learn about success stories from App Partners and content around best practices.
SmartBug Shares How They Drive Over Six Figures in Pipeline Through Their App Partners
SmartBug Media is an Elite solutions partner that has over 30 app partners. They work closely with these partners to co-market and co-service. Learn how they select KPI app partners, and how they have worked with CallRail to drive more revenue.
Bayard Bradford Reaches Elite Tier and Accelerates Growth by Creating Datawarehouse.io App Business
Bayard Bradford built an app business with rapidly growing revenues that drives more customers to their services. Their popular apps maintain an average review rating of 4.8 out of 5 stars, and combined with their services, enable their customers to excel.
OrgChartHub Goes All in on HubSpot Partnerships and Sees Incredible Results
OrgChartHub chose to exclusively build their apps for HubSpot. They have leveraged HubSpot's community and go-to-market teams to acquire new customers, build brand equity, and drive more active installs for their apps.
Determine which features and capabilities will benefit joint users and customers. For example, app partner, Arrows, deleted 1/3 of their product to focus on building a deeper HubSpot integration within the HubSpot UI.
Read resources to help you grow app adoption and acquire new customers
Recruit ratings and reviews
Ratings and reviews are an important factor in a customer's buying decision. Customers look at reviews to understand which solution will fit their specific business needs. Good reviews can build trust in you as an app partner and the ecosystem as a whole.
Optimize your app listing and ensure it is up-to-date
Your app listing page is the core source of information for our internal teams, prospects, and customers to learn about your integration. Ensure you're putting your best foot forward by keeping it up-to-date. These give five tips linked below will help you optimize your listing for success.
When you join the App Partner Program, you will have access to the App Partner Management team. They act as a liaison with HubSpot and can help support you. Navigate to your listing page details in your developer account for contact information.
Join us at these upcoming events for SaaS leaders and partner professionals
Designing the Partner Journey
September 28, 2023 2pm - 2:45pm EST
Whether you're at the beginning stages of seeking the right partners or are an established company looking to enhance your partner relationships, this session will provide you with actionable insights to design a partner journey that drives value and success.
Unlocking the Power of Affiliate Marketing in B2B SaaS
August 16, 2023 2pm - 2:45pm EST
Learn how to build and scale your B2B affiliate marketing program. Listen to our panel as they discuss how to find the best partners, designing the ideal partner experience, creating partner enablement, and program structure.
Listen to our panel of App Partners as they share their advice on how they've found success in the HubSpot ecosystem. Learn best practices on going to market, building alignment, and working with HubSpot sales teams.
You can find your App Partner Manager's contact information in your developer portal under "Manage Listing."
No. HubSpot does not do revenue shares with its app partners.
You can view performance metrics for any app listed in the App Marketplace in your developer account. Success metrics include app installs, app uninstall feedback, and you can add UTM tags to further measure engagement. Learn more.
Some ways include:
Building an in-app experience with your app that makes it easier for users to stay within HubSpot
Collaborating with HubSpot's go-to-market teams.
Learning the HubSpot product in order to understand how customers are using the platform
Check out the partner case studies linked above to learn more about how some of our app partners have seen success and growth in HubSpot's ecosystem.