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App Partner Resources

Whether you've been an app partner for a few months or a few years, stay up to date on the best content and resources for growing in the HubSpot ecosystem. 
App economy projection 2025


Subscribe to the Monthly App Partner Newsletter to stay up to date on important App Partner Program updates. 

App Partner Success Stories

Learn about success stories from App Partners and content around best practices.
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By Enhancing their Integration, Hotjar Increases Installs and Retention

Hotjar upgraded their HubSpot integration to attract new customers and improve customers' satisfaction. The higher quality integration has driven an increase in installs, usage, and retention of Hotjar customers.

makewebbetter partner resources page

Scaling eCommerce Businesses: MakeWebBetter's Impact on the HubSpot Ecosystem

MakeWebBetter is on a global mission to bolster business scalability. They have serviced over 17,500 users with their eCommerce integrations, helping them reach the Elite tier as a solutions partner.

smartbug, partner resources page

SmartBug Shares How They Drive Over Six Figures in Pipeline Through Their App Partners

SmartBug Media is an Elite solutions partner that has over 30 app partners. They work closely with these partners to co-market and co-service. Learn how they select KPI app partners, and how they have worked with CallRail to drive more revenue.

Datawarehouse.io partner resource page  (1)

Bayard Bradford Reaches Elite Tier and Accelerates Growth by Creating Datawarehouse.io App Business

Bayard Bradford built an app business with rapidly growing revenues that drives more customers to their services. Their popular apps maintain an average review rating of 4.8 out of 5 stars, and combined with their services, enable their customers to excel.

Callrail App partner resource page  (1)

By Building a Powerful Integration, CallRail Sees an Increase in Deal Size and Strong Customer Retention

CallRail is one of the most popular calling apps in the HubSpot marketplace and they continue to grow by working closely with HubSpot's internal teams and Solutions Partners.

hapily - app partner resources page (3)

From App Studio to SaaS Success: hapily's Journey in the HubSpot Ecosystem

Driven by the opportunity to extend a growing platform, hapily is thriving in the HubSpot ecosystem.


OrgChartHub Goes All in on HubSpot Partnerships and Sees Incredible Results

OrgChartHub chose to exclusively build their apps for HubSpot. They have leveraged HubSpot's community and go-to-market teams to acquire new customers, build brand equity, and drive more active installs for their apps.


When Growth is the Goal, Arrows puts a Focus on HubSpot Customers

Through collaboration with HubSpot's go-to-market teams and creating content for the HubSpot community, Arrows has become one of the fastest growing apps on HubSpot's marketplace.


RollWorks Boosts Business by Investing in HubSpot Partnership

By investing in HubSpot across their organization, RollWorks has generated leads, seen an increase in deal value, and boosted customer retention.

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Aircall Acquires New Customers with HubSpot

After Aircall chose to heavily invest in the HubSpot ecosystem, their solution became the most installed telephony integration.

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How Aligning with HubSpot Led to a Deal Close Rate of 75%

By partnering with HubSpot, QuotaPath has been able to win and close more deals faster, onboard customers more quickly, and build brand equity.


Review HubSpot's resources on improving your integration

Review developer documentation & resources

Review HubSpot's API docs to learn more about what additional functionality you can incorporate into your integration, or browse the forum for answers to technical questions.

Get certified in the App Marketplace

Stand out in the App Marketplace and build trust and symbolize quality with prospective users of your app through app certification. Once certified, 

Use this template to draft a press release. Please allow 7-10 business days for HubSpot to approve and/or provide edits. 

Please note, HubSpot does not distribute the press release on your behalf. 

Solve for the customer

Determine which features and capabilities will benefit joint users and customers. For example, app partner, Arrows, deleted 1/3 of their product to focus on building a deeper HubSpot integration within the HubSpot UI. 

Measure your app's performance and address customer feedback

Use customer feedback to improve your app. You can view performance metrics for any app listed in the App Marketplace in your developer account. 


Read resources to help you grow app adoption and acquire new customers

Recruit ratings and reviews

Ratings and reviews are an important factor in a customer's buying decision. Customers look at reviews to understand which solution will fit their specific business needs. Good reviews can build trust in you as an app partner and the ecosystem as a whole. 

Create a useful demo video

A great demo video showcasing your app's features while also explaining how your software works with HubSpot's platform can help convert more customers. 

Optimize your app listing and ensure it is up-to-date

Your app listing page is the core source of information for our internal teams, prospects, and customers to learn about your integration. Ensure you're putting your best foot forward by keeping it up-to-date. These give five tips linked below will help you optimize your listing for success.

Leverage best practices from other app partners

Learn how to leverage content with examples from other app partners. The checklist below links to examples of ways to market your integration from app partners. 

Bring your app to market

Go through this list of best practices to promote your app and increase awareness and adoption.

Work with the App Partner Management Team

When you join the App Partner Program, you will have access to the App Partner Management team. They act as a liaison with HubSpot and can help support you. Navigate to your listing page details in your developer account for contact information. 

Work with Solutions Partners

As an app partner, working with HubSpot solutions partners can drive customer acquisition and retention. Learn about tactics that will help you be more successful in your collaborations with solutions partners. 

Download the playbook


More to come here!

App Partner Program Guide preview

App Partner Program Guide

Start by bookmarking the App Partner Program Guide. It is an evergreen resource that contains the list of benefits available to HubSpot App Partners and the rules to unlock them.


INBOUND 2024 will be from September 18th - 20. Join us for the conference that brings together marketing, sales, and customer service professionals looking to enhance their strategies to drive business growth. Learn more about speaking opportunities, sponsorship opportunities, or purchase your ticket.

Upcoming Events

Join us at these upcoming events for SaaS leaders and partner professionals

How to Excel as a Technology Partner

April 23, 2024
2pm - 2:45pm EST

Learn from QuotaPath as they share how they drive revenue and retention through their technology partnerships. Discover how they have effectively utilized these ecosystems to propel their growth and become a top HubSpot app partner.

Running Nearbound Ops: How Partner Data Can Drive Revenue

March 14, 2024
2pm - 2:45pm EST

Learn how data and partner operations can maximize revenue. This panel of industry experts discusses the value of partner operations, partner data, and success stories around how they've leveraged ecosystems in their GTM efforts.

Strategies for Effective Agency Partner Management for SaaS Companies

January 30, 2024
12pm - 12:45pm EST

Learn about proven strategies that empower SaaS companies to effectively manage their agency partnerships.

Elevating Your Presale GTM with Tech Partners

November 16th, 2023
2pm - 2:45pm EST

Learn how to evolve your GTM strategy with tech partners. Hear from industry experts on how they leverage second party data, exercise influence, effectively co-sell, and provide actionable takeaways to help boost the overall effectiveness of your GTM strategy with tech partners.

How to Drive Revenue by Partnering Across an Ecosystem

October 26th, 2023
12pm - 12:45pm EST

Learn how to drive revenue and retention through agency-SaaS partnerships.

Designing the Partner Journey

September 28, 2023
2pm - 2:45pm EST

Whether you're at the beginning stages of seeking the right partners or are an established company looking to enhance your partner relationships, this session will provide you with actionable insights to design a partner journey that drives value and success.

Unlocking the Power of Affiliate Marketing in B2B SaaS

August 16, 2023
2pm - 2:45pm EST

Learn how to build and scale your B2B affiliate marketing program. Listen to our panel as they discuss how to find the best partners, designing the ideal partner experience, creating partner enablement, and program structure.

A Conversation with Boston Consulting Group on Partners

July 25, 2023
2pm - 2:45pm EST

Partners at the Boston Consulting Group share their thoughts on how organizations should be using partners to grow.

How to Co-market with Tech Partners

June 28, 2023
2pm - 2:45pm EST

Hear from PartnerPlaybooks, Everflow, ClickUp and On24 on best practices for co-marketing with tech partners and creating a "better together story".

Building Apps for HubSpot's Marketplace as a Solutions Partner

June 1, 2023
1pm - 1:45pm EST

Learn how some of HubSpot's solutions partners have driven more revenue and seen success by building apps for HubSpot's App Marketplace.

How to be Successful in a Larger SaaS Ecosystem

April 25, 2023
2pm - 2:45pm EST

Listen to our panel of App Partners as they share their advice on how they've found success in the HubSpot ecosystem. Learn best practices on going to market, building alignment, and working with HubSpot sales teams.

Partner Survey

We're always here to listen to your feedback. That's why we've created the HubSpot Partner Always On survey, a convenient way for you to share your thoughts with us at any time and help us improve our App Partner Program.


You can review the requirements here

You can find your App Partner Manager's contact information in your developer portal under "Manage Listing."

No. HubSpot does not do revenue shares with its app partners. 

You can view performance metrics for any app listed in the App Marketplace in your developer account. Success metrics include app installs, app uninstall feedback, and you can add UTM tags to further measure engagement. Learn more.

Some ways include:

  • Building an in-app experience with your app that makes it easier for users to stay within HubSpot
  • Collaborating with HubSpot's go-to-market teams.
  • Learning the HubSpot product in order to understand how customers are using the platform

Check out the partner case studies linked above to learn more about how some of our app partners have seen success and growth in HubSpot's ecosystem.