HubSpot App Partner Resources

App Partner Resource Center

Whether you’re considering becoming an app partner or have had your app listed in the marketplace for years, we want to provide you with best practices and resources at every stage of growth.

Evaluate arrow Build arrow Launch arrow Grow

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Evaluate

Considering becoming a HubSpot app partner? Check out the requirements and benefits of joining the HubSpot App Partner Program to gain exposure to more than 100,000 companies using HubSpot to scale.

Check out the App Partner Program page for more information or fill out this form to speak with the team directly.

Become a HubSpot App Partner >>


Build

In the process of building your app? Check out HubSpot’s developer resources.

Create a HubSpot developer account

Create a developer account to get started building your app.

Get started >>

Review developer documentation & resources

Review HubSpot's API docs to get started or browse the forum for answers to technical questions.

Review docs >>

Review the App Partner Program requirements

Please review the App Partner Program requirements that must be followed in order to create an app for HubSpot's App Marketplace. 

Review requirements >>

Create an app

Once you’re set up and signed in, you'll start on the developer account homepage, where you'll have the option to create your first app or create a test account.

Get started >>

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Launch

Preparing to launch your app or share an update to an existing app? Check out best practices to bring your app to market.

List your app in the App Marketplace

After you’ve created an app in your developer account, you can submit a listing to add it to the HubSpot App Marketplace

List your app >>

Optimize your app listing

Your app listing page is the core source of information for our internal teams, prospects, and customers to learn about your integration. These five tips will help you optimize your listing for success.

Learn more >>

Use HubSpot's branding guidelines

The Platform Marketing team has put together these resources to help app partners market and grow their integrations.

Get started >>

Bring your app to market

Go through this list of best practices to bring your app to market or launch an update to your app. 

Learn more >>

Press release template for listed apps

Use this template to draft a press release when you release a listed app.  Please allow 7-10 business days for HubSpot to approve and/or provide edits.*Please note, HubSpot does not distribute the press release on your behalf.

View details >>

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Grow

Already have an app listed on the HubSpot App Marketplace? Check out our resources and best practices to help you grow adoption.

Recruit ratings and reviews

Ratings and reviews are an important factor in a customer’s buying decision. Customers look at reviews to understand which solution will fit their specific business needs. Good reviews can build trust in you as an app partner and the ecosystem as a whole. 

Recruit reviews >>

Get certified in the App Marketplace

Stand out in the App Marketplace and build trust and symbolize quality with prospective users of your app through app certification.

Get certified >>

Measure your app’s performance and address customer feedback

Use customer feedback to improve your app. You can view performance metrics for any app listed in the App Marketplace in your developer account.

Measure performance >>

Join the HubSpot App Accelerator Program

Partners will have about 10-12 weeks to produce an app for the App Marketplace. Apps will be showcased at a Demo Day as marketing and amplification efforts begin. 

Learn more >>

Leverage best practices from other app partners

Learn how to leverage content with examples from other app partners.

See examples >>

Press release template for certified apps

Use this template to draft a press release when you become an app partner with a certified integration. Please allow 7-10 business days for HubSpot to approve and/or provide edits.*Please note, HubSpot does not distribute the press release on your behalf.

View details >>

Ensure your listing page is updated with up-to-date information

The app listing is the core resource for prospects and customers to learn about your integration. Ensure you're putting your best foot forward by keeping it up-to-date. 

Update your app >>

Work with the App Partner Management Team

When you join the App Partner Program you will have access to the App Partner Management team. They act as a liaison with HubSpot and can help support you. Navigate to your listing page details in your developer account for contact information.

View details >>

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App Partner Updates:

Stay up to date on important App Partner Program updates.

Frequently Asked Questions:

  • Please find all requirements here.

  • No. HubSpot does not charge developers a fee to build on HubSpot. There is no fee for installs generated through the App Marketplace. Check out the App Partner Program Agreement here

  • From recruiting beta users to provide feedback on your app to notifying customers who have requested the functionality, there are plenty of ways to market to your customers first.

  • Check out the best practices to bring your app to market here
  • You can view performance metrics for any app listed in the App Marketplace in your developer account. Learn more.