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HUBSPOT CREDITS

Put HubSpot to work for you with credits.

HubSpot Credits are used when features and agents do work for you across HubSpot's agentic customer platform. You only pay when the work is done.

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A user's HubSpot reports showing an agent-sourced prospecting funnel, and a graph showing that 74% of conversations over time have been handled by an agent.

Your budget. Your rules.

HubSpot user interface showing a user's settings for maximum monthly credits.
HubSpot user interface showing a user's total usage of credits for intent features, broken down by action. Users can control how many credits intent actions can use each month.
HubSpot user interface showing the credit usage billed that month.

Your budget. Your rules.

Understanding what your spend will be shouldn't be a mystery. With HubSpot, credit spend controls are in place from day one, so you can set your limit and try new things without putting your budget at risk.

Put your budget toward what's driving outcomes so you aren’t stuck paying for something that isn’t working. Move your spend from seats to credits and set feature- and action-level credit limits.

 

Buy additional HubSpot Credits upfront in packs sized for your business to keep your spend predictable. Prefer to keep it flexible? With Pay-as-You-Go, you only pay for what you use, as you use it. Pick what works best for you.

Pick the payment option that fits.

HubSpot plans include credits already. Purchase additional credits to scale your impact. Choose the payment option that fits your needs. Buy credit packs upfront to easily plan your spend or pick Pay-as-You-Go for more flexibility.

HUBSPOT CREDITS

$10/1,000 credits

Credits can be used across HubSpot so you don't track separate budgets.

See pricing

Estimate your
monthly credits.

Choose your outcomes and estimate your monthly credits. Put your credits towards the agents and features that matter most, and start seeing value right away.

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Select your outcomes to get started

Your monthly credits $0
0 credits / month, rounded up to the nearest 1,000 credits

Select an outcome above to add features.

Pricing that flexes with you.

Set your credit limits, adjust them as priorities shift, and track every action in real time. Then move your budget toward the features and agents that are delivering results.

See HubSpot Credits in action.

How real teams are putting HubSpot to work

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    Mid-market

    How RevenueWell nearly doubled their booking rate to 40%.

    “With HubSpot's prospecting agent, RevenueWell went from booking 22% of meetings with sequences to 40% — and now every dental practice that needs us actually hears from us while it still matters.”

    Jennifer Craig

    Senior Growth Systems Manager

    Read full case study
  • ''
    Mid-market

    Sticos finally has the capacity to do real customer success work.

    "With customer agent and Service Hub, Sticos finally has the capacity to do real customer success work, and our accountants and auditors get the instant, reliable answers their clients depend on."

    Petter Aspås

    Customer Success Manager

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  • ''
    Enterprise

    ISSA cut first response time by over three hours.

    "We were drowning. Tessa absorbed the backlog, my team got their footing back, and our students stopped waiting. With HubSpot's customer agent, we cut first response from 7.5 hours to 4, and our team finally has the room to expand what support can be."

    Ashley Thompson

    Director of Support

    Read full customer story

Frequently Asked Questions

Get answers to frequently asked questions about HubSpot Credits.

HubSpot Credits power features and agents that do work for you across the platform, including AI agents and automation. Credits are only consumed when specific actions are performed, so you only pay for what you use. All paid HubSpot plans include monthly credits, and you can add more with capacity packs or Pay-as-You-Go. 

HubSpot Credits cost $0.010 per credit. You can choose to purchase credits upfront in capacity packs of 1,000 credits for $10 USD for more predictable spend, or stay flexible with Pay-as-You-Go to be charged for each credit used beyond your monthly limit.

HubSpot Credits are used when HubSpot's agents, automation, and other credit-based features complete an action. For a complete list of features that run on credits and their rates, visit HubSpot’s rate sheet.

All paid HubSpot plans include HubSpot Credits, so you can start putting HubSpot to work right away. Included credits vary by product and tier. See current credit inclusions on HubSpot's Product & Services Catalog.

 

There are two ways to pay for credits beyond what's included in your plan. Capacity packs give you a fixed monthly credit limit at a flat rate. This is a great fit if you want predictable spend and a clear budget. Any usage beyond your monthly credit limit is charged per credit with Pay-as-You-Go. If you’re looking for more flexibility, you can start with Pay-as-You-Go.

Your credits refresh each month. Any unused credits simply expire at the end of the month and don’t carry over.

Pay-as-You-Go means you’re charged for each credit you use beyond your monthly credit limit, at the current Pay-as-You-Go rate. On your reset date, your account will automatically go back to your original monthly credit limit.

If you’ve purchased additional credits, HubSpot sets your account-level credit limit up to 50% beyond your total monthly credits so you don’t need to worry about runaway spend. You can adjust account-, feature-, and activity-level credit limits at any time to manage your budget.

Your credits dashboard updates in real -time as actions are completed, so you can see what’s happening and adjust your budget as needed. You’ll get notifications as you approach your credit limit and can pause features at any time.

 

Pay when work actually gets done.

Set spending limits, track usage in real time, and shift your budget the moment priorities change.

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