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Smart CRM®

AI-Powered CRM Software

Your central source of customer intelligence — connecting data, teams, and tools in one unified system.

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Example of a contact record in Smart CRM and the various information available and actions a user can take
Business Solutions

Your CRM Just
Got Smarter

Other CRMs simply store data. HubSpot's Smart CRM understands it. Get the intelligent data foundation your teams need to take the best next action, every time.

Shows activity on a company record in HubSpot's Smart CRM, which includes an enrichment update that updated certain properties including employees, annual revenue, and more.

See Your Customers Clearly

Stop making decisions with incomplete data. HubSpot's Smart CRM unifies structured data, unstructured conversations, and external signals — giving teams the complete context to know what matters and act on it.

Custom Data Model

Store any type of data in your CRM with custom objects, events, scoring, and calculations.

Data Enrichment

Use AI to automatically enrich records with data from emails, calls, the web, and HubSpot's dataset.

Data Agent (Beta)

Ask any question about your customers. AI searches your CRM, calls, emails, documents, and the web to find the answer.

AI Overviews (Beta)

Use AI to surface important info, flag issues or missing data, and share insights about critical CRM data. 

Flexible CRM Views (Beta)

Visualize your data any way you want with table, kanban, calendar, map, Gantt chart, or report views.

Sensitive Data

Securely store and manage sensitive customer info, like health or financial details, and personal identification.
Shows a view of Smart CRM users on a team, as well as their permission level and an overview of all recent, inactive, deactivated, and pending users.

Get Your Team on the Same Page

Your team shouldn't waste time on data entry or figuring out who does what. Let HubSpot’s Smart CRM orchestrate work between humans and AI agents — so your team can focus on building customer relationships while AI handles the rest.

Workflows

Automate tasks and customer communications with intelligent workflows that trigger based on customer behavior.

Custom Reporting

Turn data into insights with flexible reports that track everything from deal progression to revenue attribution.

Team Governance

Organize your teams with granular tool and field-level permissions, and admin features like 2FA, SSO, and more. 

Centralized Audit Log

Track every action taken by humans, automations, integrations, and AI for transparency and accountability.

Automatic Duplicate Detection

Use AI to automatically identify and merge duplicate records, keeping your database clean and accurate.

Project Management (Beta)

Streamline cross-team collaboration with AI project management. Includes segmentation, automation, and reporting.

Shows a handful of connector apps that can be integrated with HubSpot, including Zapier, Workato, Make, and Skyvia, sorted by most installed apps.

Connect All Your Favorite Tools, Painlessly

No hassles with setup or lost data from migrations — just smart connections that work. Your apps, data, and teams connect through one intelligent foundation, making everyone productive from day one. See value in weeks, not months.

App Marketplace

Connect your CRM to over 1,800 popular business apps through third party- and HubSpot-built integrations.

Data Sync

Automatically sync data two ways between HubSpot and dozens of popular third-party apps.

Sandbox Test Account

Safely test various changes and functionalities in a sandbox environment before they go live.

CRM Interface Configuration

Match the layout of your CRM data to your team’s unique needs to ensure your team sees the right data at the right time.

UI Extensibility

Build flexible processes, integrations, and custom interfaces that connect seamlessly with where your team is already working.

Integrated Tool Actions in Workflows

Combine HubSpot automation with your favorite apps to automate processes and keep teams operating smoothly.
Customer Proof
Explore case studies

Real Growth, Real Stories

See how teams are using Smart CRM to connect their data, teams, and tools.

Telavox Revenue Operations Manager Elisbeth Norberg
Telavox

“Thanks to HubSpot, because we don’t have everything dispersed across systems, we’re able to give the customer a much better experience.”

Elisabeth Norberg

Revenue Operations Manager

Read full case study
Storykit

“When you have thirty or forty sales processes going on you need someone — you need HubSpot! — to help you. Something to tell you what to do and when to do it. HubSpot helps me get all the data to make daily and weekly decisions.”

Emma Ekdahl

Head of Sales

Read full case study
Cold Jet Headquarters
Cold Jet

“Our goal was to consolidate our systems, clean up our data, and ensure everybody was operating with the same information. This has made us more efficient and aligned as a team.”

Kevin Mustl

Director of Commercial Tech Stack

Read full case study
MedicAlert medical ID bracelet
MedicAlert

“HubSpot’s implementation costs were 10X less than Salesforce. And they seemed hungrier, more nimble, more willing to work with us, and more flexible. The efficiency gains that we’ve made by implementing HubSpot are astronomical.”

Leslie McGill

President and CEO

Read full case study

See why companies like to work with Smart CRM.

Download the ROI report

  • 79%

    of HubSpot users say it helps them centralize their data all in one place

  • 86%

    of HubSpot users use HubSpot daily

  • 72%

    of HubSpot users say integrating their data with HubSpot is easy

WeightWatchers
MarineMax
FastSigns
Monday
Casio
Amika
Reddit
Rakuten Advertising

Smart CRM Pricing That Grows With You

Scale your business without starting from scratch.

Free

No credit card required

$0/month

  • Manage contacts, companies & deals
  • Organize your pipeline
  • Sync your data

Starter

Starts at

$15 $20/month

per seat*

  • Remove HubSpot branding
  • Configure user permissions
  • Automatically enrich data

Professional

Starts at

$50/month

per seat

  • Configure your CRM layout
  • Merge duplicate records
  • Organize users into teams

Enterprise

Starts at

$75/month

per seat

  • Get AI insights on CRM index pages
  • Set custom objects
  • Enable single sign-on
Demo premium editions Get started with free CRM

*Discount available for new customers only. Offer has no set end date and can be discontinued at any time. For more detailed information on product packaging and the limits that apply, please see our pricing page. Price shown in USD and subject to applicable tax.

Frequently Asked Questions

HubSpot’s customer platform is made up of several premium products to help you engage with customers: Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub, and Commerce Hub.

Each product in the platform has a built-in connection to HubSpot Smart CRM, a foundational database that provides you with incredible insight into every contact at each stage in their customer journey. Although our products are powerful on their own, the real magic happens when you use them together.

HubSpot Smart CRM is available in one of two ways:

  • As a standalone product, either as Smart CRM Professional (starting at $50/mo per seat) or Smart CRM Enterprise (starting at $75/mo per seat).
  • As part of your purchase of another HubSpot product subscription. All core seats purchased for other HubSpot products automatically include access to Smart CRM features at the purchased edition (e.g., Starter, Professional, or Enterprise).
No matter which option you choose, you can always give more members of your team access to Smart CRM features by purchasing additional seats. You can also start using HubSpot’s free CRM tools and upgrade to one of our premium products for additional Smart CRM functionality whenever you’re ready. 

Breeze Assistant and Breeze Agents, which are part of HubSpot’s collection of AI tools called Breeze, are optional features included throughout HubSpot’s Smart CRM depending on the product and edition you’re subscribed to. These tools, as well as additional built-in AI features, enable you to create more engaging and personalized customer experiences, provide actionable insights, and help your teams streamline daily tasks. Learn more about Breeze.

Smart CRM also includes AI tools that enrich contacts and companies in your Smart CRM database with third-party data from over 200 million buyer and company profiles.



It’s time for a smarter CRM.

Connect your data, teams, and tools, with AI that's always one step ahead.

Get a demo
Get started free