Smart CRM
Professional
$45/mo/seat
$50/mo/seat
Enterprise
$75/mo/seat
Unify Customer Data | $45/mo | $75/mo |
|---|---|---|
Intent signals | ||
Breeze data agent | Trigger workflow actions to analyze, summarize, and categorize data from enrolled records. Trigger and populate data in data studio.10 HubSpot Credits per enriched record. | Trigger workflow actions to analyze, summarize, and categorize data from enrolled records. Trigger and populate data in data studio.10 HubSpot Credits per enriched record. |
Custom properties | 1,000 custom properties per object. | 1,000 custom properties per object. |
Smart properties | ||
Calculated properties | 40 calculated properties | 200 calculated properties |
Field-level permissions | ||
Contact enrichment | ||
Object Tags | 40 | 80 |
Data Agent | 10 HubSpot Credits per enriched record. | 10 HubSpot Credits per enriched record. |
Data quality overview | Scan account for data quality issues every 2 weeks. | Scan account for data quality issues every 2 weeks. |
Duplicate management | ||
AI insights on CRM index pages | ||
Custom objects | Up to 10 object definitions, 1,000,000 total custom object records, and 50 custom object pipelines. | |
Standard sandbox account | One standard sandbox. Import up to 200K records per type: contacts, companies, deals, tickets, custom objects, carts, invoices, marketing events, and orders. In workflows, enroll up to 100K records per day per sandbox. | |
Custom events | Limited to 500 event definitions and 30 million completions per month. | |
Sensitive Data |
Unify Teams | $45/mo | $75/mo |
|---|---|---|
Breeze Assistant | ||
Breeze Customer Agent | 50 HubSpot Credits per conversation | 50 HubSpot Credits per conversation |
Deal pipeline | 15 deal pipelines | 100 deal pipelines |
Shared inbox | Up to 100 inboxes | Up to 200 inboxes |
Reporting dashboard | 75 dashboards, 50 reports per dashboard | 100 dashboards, 50 reports per dashboard |
Custom reporting | Up to 100 custom reports and 10 million events per custom reporting query | Up to 500 custom reports and 100 million events per custom reporting query |
Projects | ||
User management | ||
Admin notifications management | ||
Custom user permissions | ||
User object custom properties | ||
Permission sets | Permission templates only. | Customize and save your own permission sets |
Log in as another user | ||
Single sign-on | ||
Standard CRM interface configuration | Create up to 1,000 team views across record pages and preview sidebars, up to 50 views on index pages per user, and up to 10 custom tabs. | Create up to 1,000 team views across record pages and preview sidebars, up to 50 views on index pages per user, and up to 10 custom tabs. |
Teams | Up to 10 teams | Up to 300 teams plus ways to organize them |
Presets | Up to 5 presets. | Up to 100 presets. |
Organize teams | Up to 300 teams | |
HubSpot mobile app | ||
Documents | Up to 5,000 documents per account Remove HubSpot branding | Up to 5,000 documents per account Remove HubSpot branding |
Unify Tech Stack | $45/mo | $75/mo |
|---|---|---|
CRM Import | Up to 500 imports/day, 10M rows/day via UI, and 80M rows/day via API | Up to 500 imports/day, 10M rows/day via UI, and 80M rows/day via API |
Slack integration | ||
Salesforce integration | 500 field mappings 10,000 Salesforce owners 1 account | 500 field mappings 10,000 Salesforce owners 1 account |
Salesforce custom object sync |
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Frequently asked questions
What is Smart CRM?
Smart CRM features are included with the purchase of the Starter, Professional, or Enterprise edition of any premium product. Smart CRM is also available to purchase as a standalone product, available in two editions — Professional or Enterprise. There is also select Smart CRM functionality in our free tools.
How is AI used in Smart CRM?
Smart CRM leverages Breeze, our built-in AI, throughout the platform to analyze and contextualize your data — helping you make informed decisions more quickly. Breeze includes AI tools that automatically enrich customer records, provide intelligent recommendations, and automate routine tasks. AI helps clean and standardize your data, predict customer behaviors, and surface insights — so you spend more time acting on your data and less time managing it.
Most AI features come included with your Smart CRM subscription, while others (e.g., Breeze Agents) may useHubSpot Credits . This flexible model ensures you can access powerful AI tools while maintaining predictable costs.
Most AI features come included with your Smart CRM subscription, while others (e.g., Breeze Agents) may use
How does Smart CRM work with other HubSpot Hubs?
You can also purchase Smart CRM independently if you want to give team members access to the platform's capabilities without a specific Hub subscription. This is ideal for operations teams, executives, or other users who need to manage data, build workflows, and access reporting without needing Hub-specific tools.
Smart CRM subscriptions are priced per seat and accessed with Core Seats. Additional Core Seats can be purchased at any time. The edition of your Smart CRM subscription determines the cost of additional paid users.
How many HubSpot Credits do I get with my Smart CRM plan?
HubSpot Credits provide a simple, flexible way to power AI agents and features that deliver work to scale your impact. Learn more about the agents and features that run on HubSpot Credits with our Rate Sheet .
Smart CRM subscriptions include HubSpot Credits at no additional cost. Included credits are not additive across products. If you've purchased multiple products, you'll receive the highest available included credit allotment based on the highest level of your subscription services.
You can choose when and how to add HubSpot Credits to your account at $0.010 per credit. Buy HubSpot Credits in packs to easily plan your spend, or enable Pay-as-You-Go to add credits automatically as you use them.
HubSpot Credits reset monthly during your subscription term. Unused credits do not roll over into the following month.
Smart CRM subscriptions include HubSpot Credits at no additional cost. Included credits are not additive across products. If you've purchased multiple products, you'll receive the highest available included credit allotment based on the highest level of your subscription services.
Smart CRM Professional subscriptions include 3,000 HubSpot Credits Smart CRM Enterprise subscriptions include 5,000 HubSpot Credits
You can choose when and how to add HubSpot Credits to your account at $0.010 per credit. Buy HubSpot Credits in packs to easily plan your spend, or enable Pay-as-You-Go to add credits automatically as you use them.
HubSpot Credits reset monthly during your subscription term. Unused credits do not roll over into the following month.
What type of support does HubSpot offer for Smart CRM?
The types of support available to you depend on which Smart CRM plan you purchase. With Smart CRM Professional, you'll have access to email and chat support. With Smart CRM Enterprise, you'll gain access to email, chat, and phone support. Multi-language support is available for all Smart CRM users. HubSpot supports English, French, German, Japanese, and Portuguese among other languages. For a full list of languages, view HubSpot's language offering.
All Smart CRM users can also connect with fellow users in theHubSpot Community , sharpen their skills in HubSpot Academy , and get expert advice on HubSpot tools in the Knowledge Base. .
All Smart CRM users can also connect with fellow users in the