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Various parts of the HubSpot Smart CRM UI showing a contact in the CRM, an activity timeline including information about activity, notes, emails, calls, tasks, and meetings, as well as links to deal and ticket dashboards
HubSpot Smart CRM

AI-Powered CRM Software

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It’s time for a modern, AI-powered CRM.

Today, traditional CRM systems are a big letdown. They take too long to implement, they're difficult for teams to adopt, and they fail to provide a complete view of customer data.

HubSpot Smart CRM is different. It powers all of HubSpot’s marketing, sales, and customer service software by unifying your data, teams, and tech stacks on one customer platform. And with AI tools already baked in, it’s built to revolutionize the way your scaling business creates personalized customer experiences at scale.

Unify Your Data, Teams, and Tech Stacks

Features a contact record in HubSpot's Smart CRM showing contact information like email, phone number, and contact owner, as well as other stored data such as related contacts, tasks and activities, workflow memberships, and custom properties

Get unified insights from all your customer data.

Incomplete data can threaten every part of your business: Marketing struggles with segmentation, Sales misses opportunities to engage with prospects, and Service lacks full visibility into customer issues.

But when all your customer data is connected through HubSpot Smart CRM, your teams get a shared, insightful, and complete view of every customer. This allows them to engage your customers in the right way, at the right time, and in the right place.

Popular Features

Custom Properties

Associate specific data points with contacts, companies, and deals.

Duplicate Management

Use artificial intelligence to identify and merge duplicate records.

Custom Objects

Store almost any type of data in your CRM, and use it for marketing automation, better segmentation, and more personalized content.

Required Fields

Define fields that must be completed by your team when certain actions are taken. Get more consistent data and more predictable outcomes.

Standard Contact Scoring

Create rules-based scoring criteria. Focus your outreach based on any HubSpot data point, and use your scores to segment lists, trigger automation, and more.

Association Labels

Create custom association labels for different pairs of standard CRM objects (i.e., contacts, companies, deals, and tickets) to specify the relationship between those objects.
Shows a leaderboard bar chart available in HubSpot Smart CRM reporting on individual sales rep activity such as emails sent, calls made, and meetings booked

Unify your teams with shared insights.

When your data lives in different tools and databases, your teams are never on the same page, and your customers suffer. But if you align your cross-functional teams’ activities around a single source of truth, you get unparalleled insights to help you drive strategic growth and better customer experiences.

With the easy-to-adopt tools and AI functionality in HubSpot’s Smart CRM, you’ll not only see individual productivity and organizational alignment improve, but you’ll also multiply the impact of every single effort — without multiplying headcount.

Popular Features

Shared Inbox

Connect all your messaging tools like team email and live chat to one shared inbox that your whole team can work from, easily managing 1-to-1 communications at scale.

Reporting Dashboard

Get actionable data on your marketing, sales, and customer service performance so you know how you're doing and where you can improve.

Permission Sets

Quickly configure user permissions such as access to templates, playbooks, and call transcription.

Organize Teams

Organize users on multiple levels based on team, region, business unit, brand, or any other dimension to suit the way your business works.

Single Sign-On

Let users sign in to HubSpot using single sign-on credentials, making it easy for them to log in while enhancing security and your control over who has access.

Field-Level Permissions

Disable the editing of specific properties for certain reps to keep your team efficient and your database clean.
Shows a search for integrations within the HubSpot App Marketplace, displaying integrations for apps like Gmail, HubSpot for WordPress, Mailchimp, and Hotjar

Unify your tools to drive faster results.

Align your whole business around a unified but flexible tech stack that sets you up for future expansion and adaptability.

HubSpot Smart CRM is easy and quick to implement, so you can start driving faster results. Mirror your business’s distinct data model and customize your Smart CRM to fit your unique needs to drive better customer connection, organizational efficiency, and compliance.

Popular Features

Standard CRM Interface Configuration

Match the layout of your CRM data to your team's needs by configuring existing elements of the CRM interface.

User Preference Presets

Easily configure users and teams within your HubSpot account. Create email signatures, manage notifications, and choose defaults such as home screen, dashboard, language, and more.

Admin Notifications Management

As an account admin, set up default notifications for all users in your account, or create notification profiles by role.

Standard Sandbox Account

Test various changes and functionalities in a safe environment before they go live — without impacting your main account.

Log in as Another User

Allow HubSpot users with super admin permissions to temporarily sign in as a different user.

App Marketplace Integrations

Connect your HubSpot account to hundreds of popular business apps through third party- and HubSpot-built integrations available in our App Marketplace.

It’s already easy to use. But we’re still here for you.

We’re here to help your whole team stay ahead of the curve as you grow.

Education
Grow your skills with free HubSpot Academy courses and certifications.

24/7 Customer Support
Get help by calling, chatting with, or emailing our customer support team.

Apps
Integrate with over 1,700 third-party apps and tools.

Have a question for our sales team? Give us a call and we'll walk you through it.
+1 888-482-7768

Faster implementation and a unified customer view on one tech stack.

  • 59%

    59% of HubSpot users report having a more unified view of their customers than non-HubSpot users

  • 23%

    HubSpot users are 23% more likely to consolidate on one platform

  • 31%

    HubSpot customers reported 31% faster time to implementation when compared to competitors

See How Customers Use Smart CRM to Grow Better

HubSpot Video

Telavox Grows New Direct Sales by 150% With HubSpot

The Challenge
Telavox, a fast-growing Sweden-based telephony business, was using a variety of tools, including a smaller CRM that catered mostly to Sales. But Telavox wanted everything in one place. 

The Solution
By unifying their tech stack on HubSpot’s software and Smart CRM, Telavox has benefited from better-aligned departments, value-based sales, and even more customer-centric processes — not to mention a 150% increase in new direct sales.

“Thanks to HubSpot, because we don’t have everything dispersed across systems, we’re able to give the customer a much better experience.” - Elisabeth Norberg, Revenue Operations Manager

Read the full case study

HubSpot Video

Storykit Drives More Leads With HubSpot & Saves 50% Reporting Time With HubSpot’s LinkedIn Integration

The Challenge
Storykit is the leading video creation tool in the Nordics. When they started growing and scaling, they realized they needed a user-friendly CRM for their sales reps to work in.

The Solution
Storykit found that HubSpot worked on multiple levels: an automation tool for driving leads, a platform allowing the team to make data-driven decisions, and a way of carrying out email nurturing and follow-ups. They identified LinkedIn as an important channel for generating high-quality leads for their business, and using HubSpot’s LinkedIn integration, Storykit has managed 50% saved time when it comes to lead scoring, and 50% saved reporting time.

“When you have thirty or forty sales processes going on you need someone — you need HubSpot! — to help you. Something to tell you what to do and when to do it. HubSpot helps me get all the data to make daily and weekly decisions.” - Emma Ekdahl, Head of Sales

Read the full case study

Photograph showing the front of Cold Jet's headquarters

Cold Jet Streamlines Manufacturing Efficiency and Improves Customer Satisfaction

The Challenge
Cold Jet, which specializes in dry ice production equipment and cleaning solutions, had a legacy CRM that couldn’t keep up with their modern business’s needs. This led to disorganized teams and data, and ultimately, customer frustration.

The Solution
By adopting HubSpot Smart CRM with HubSpot’s sales software (Sales Hub), Cold Jet now has a unified platform for managing their customer data, which immediately improved transparency and internal communication across departments. Cold Jet has decreased lead handling time by 66%, has experienced a 90% decrease in quoting errors, and created 2,428 new deals in the first six months.

“Our goal was to consolidate our systems, clean up our data, and ensure everybody was operating with the same information. This has made us more efficient and aligned as a team.” - Kevin Must, Director of Commercial Tech Stack

Read the full case study

HubSpot Video

MedicAlert Achieves ‘Astronomical’ Efficiency Gains With HubSpot

The Challenge
MedicAlert, a registered charity, was managing their front office functions and back office data with an outdated stack of technology. They used 13 different systems, almost none of which were integrated. Virtually every task and process was laborious and manual, and they had no visibility into their data.

The Solution
MedicAlert implemented HubSpot's Smart CRM to unify their data, teams, and customers on one platform. They cite improvements in organization-wide efficiency and productivity as the most significant advantage of the HubSpot platform. Their IT teams have less laborious system maintenance, staff works productively on a reliable, connected system, and data-driven decision-making drives the business forward.

“HubSpot’s implementation costs were 10X less than Salesforce. And they seemed hungrier, more nimble, more willing to work with us, and more flexible. The efficiency gains that we’ve made by implementing HubSpot are astronomical.” - Leslie McGill, President and CEO

Read the full case study

Start unifying your data, teams, and tools with HubSpot Smart CRM.

Get a demo
Get started free

Frequently Asked Questions

HubSpot’s customer platform is made up of several premium products to help you engage with customers: Marketing Hub, Sales Hub, Service Hub, Content Hub, Operations Hub, and Commerce Hub.

Each product in the platform has a built-in connection to HubSpot Smart CRM, a foundational database that provides you with incredible insight into every contact at each stage in their customer journey. Although our products are powerful on their own, the real magic happens when you use them together.

HubSpot Smart CRM is automatically included with the purchase of any premium HubSpot software product. If you’d like to give more members of your team access to Smart CRM features, you can purchase additional seats.

You can also start using the free tools available in HubSpot Smart CRM and upgrade to one of our premium products for additional Smart CRM functionality when you’re ready. 

Breeze Copilot and Breeze Agents, which are part of HubSpot’s collection of AI tools called Breeze, are optional features included throughout HubSpot’s Smart CRM depending on the product and edition you’re subscribed to. These AI tools enable you to create more engaging and personalized customer experiences, provide actionable insights, and help your teams streamline daily tasks. Learn more about Breeze.

In addition, HubSpot’s Breeze Intelligence tools can be purchased to improve your customer data even further by enriching contacts and companies in your Smart CRM database with third-party data from over 200 million buyer and company profiles. See the pricing page for details.

Powerful alone, even better together.

Each product in the platform is connected to the same Smart CRM database. Although our products are powerful on their own, the real magic happens when you use them together.

  • Marketing Hub

    AI-powered marketing software that helps you generate leads and automate marketing.

    Learn about Marketing Hub

  • Sales Hub

    Easy-to-adopt sales software that leverages AI to build pipelines and close deals.

    Learn about Sales Hub

  • Service Hub

    Customer service software powered by AI to scale support and drive retention.

    Learn about Service Hub

  • Content Hub

    All-in-one, AI-powered content marketing software that helps marketers create and manage content that fuels the entire customer journey.

    Learn about Content Hub

  • Operations Hub

    Operations software that leverages AI to help you activate and manage your data.

    Learn about Operations Hub

  • Commerce Hub

    B2B commerce software designed to help you collect payments and automate billing.

    Learn about Commerce Hub