How is HubSpot different from WordPress?

Overview

Many marketers today are focused on obtaining and achieving growth. Growing traffic, growing leads, and ultimately customers. But as a marketer you have a lot of choice in the platforms you decide to use to help power that growth. This page will help you decide what’s right for your business.

HubSpot's all-in-one inbound marketing software allows businesses to transform the way that they market and sell online. Our software includes everything marketers and sales teams need to attract, convert, and close customers.

Wordpress is an open-source platform, that grew from a blogging platform. Wordpress is an individual solution to host content, but requires additional integrations or software to attract, convert, and close customers.

Create Content That Drives Traffic, and Converts Leads

Creating content that attracts prospects that convert to leads is fundamentally where your inbound marketing journey begins and also where you start likely utilizing HubSpot, or Wordpress. Let's dive in.

Blog

Host and Run Your Blog with HubSpot Marketing SoftwareYour blog is the first-step to creating content that attracts potential customers. To attract this audience you need to create compelling content that connects with your audience. The blogging software you utilize should not only help you create great content, but more importantly, optimize it for getting found in search.

WordPress was originally built as a blogging platform, but has evolved into a platform that requires a technical developer or I.T. to manage and optimize. In comparison, HubSpot was built from the ground-up for marketers and provides a streamlined interface that allows you to write, optimize, publish, and analyze in one-place.

HubSpot
WordPress
HubSpot’s blogging software was built from the ground-up to help you create quality content that gets found in search. The Blogging tool within HubSpot Marketing is integrated with every other tool you use, such as CTAs, lists, and Automation.
WordPress began as a blogging platform, and allows you to write and publish posts. Any further functionality requires integrations, or plugins.
Distraction-free blog editor

HubSpot


WordPress


Schedule blog posts

HubSpot


WordPress


Publish to social media

HubSpot


WordPress


Mobile optimized

HubSpot


WordPress

Requires supported theme

SEO optimizer

HubSpot


WordPress

Requires additional software

CTA creation

HubSpot


WordPress

Requires additional software

Content collaboration

HubSpot


WordPress

Requires additional software

Content calendar

HubSpot


WordPress

Requires additional software

AMP support

HubSpot

Coming soon

WordPress

Requires additional software

Analytics

HubSpot


WordPress

Requires additional software

Landing Pages

Build Landing Pages that Covert with HubSpot MarketingAfter getting visitors to your blog, next you want to drive them into deeper content related to questions they have, or pain points they’re looking to solve. Landing pages are the way to do that and can be a central place for pillar content on a topic, or any content that lives behind a form.

Creating Landing Pages in WordPress is similar to a blog, and requires defining a different URL. However, key elements of landing pages - such as adding a form, or personalizing the page to repeat visitors, requires plugins and technical configuration. With HubSpot everything you need to publish, test, and optimize a page is available right within Marketing platform.

HubSpot
WordPress
Designing and building pages on HubSpot can be done by in minutes by selecting any pre-built template, or building your own using HubSpot's drag-and-drop interface.
WordPress offers thousands of themes, some available for free and some paid. Any customizations to your theme, or ensuring it’s responsive, can require a developer with knowledge of PHP.
Drag-and-drop page creation

HubSpot

WordPress

Requires additional software

Template editor

HubSpot

WordPress

Themes

HubSpot

WordPress

Page-specific CSS

HubSpot

WordPress

Form creation

HubSpot

WordPress

Requires additional software

SEO optimizer

HubSpot

WordPress

Requires additional software

A/B testing

HubSpot

WordPress

Requires additional software

Website

Build and Host Your Website with the HubSpot Website PlatformYour website is your best salesperson. As a result, you want to take all of the interest you’ve generated from your blog and landing pages and convert visitors into customers. Your CMS should ultimately help you not only design a great site, but keep it updated, and turn more visitors into customers.

WordPress has become well-known in the website space. Recent numbers suggest that WordPress is directly tied to roughly 25% of all websites on the Internet. Let's be clear though, a vast majority of those are individual websites and not business-oriented. Any marketer working on generating attention, converting leads, and closing customers requires an easy to use platform that's fully integrated into your entire Growth Stack. With HubSpot you receive a full website platform that allows you to create pages using drag-and-drop templates, optimize them for SEO, and automatically have each page utilize responsive design so visitors using any device get a great experience.

HubSpot
WordPress
Designing and building pages on HubSpot can be done by simply selecting one of the thousands of templates available in our marketplace, or using our drag-and-drop interface.
WordPress offers thousands of themes, some available for free and some paid. Any customizations to your theme, or ensuring it’s responsive, can require a developer with knowledge of PHP.
Hosting

HubSpot

WordPress

Additional subscription or software needed

Content Delivery Network (CDN)

HubSpot

WordPress

Dependent on hosting provider

Security

HubSpot

WordPress

Dependent on hosting provider

Themes

HubSpot

WordPress

Drag-and-drop page creation

HubSpot

WordPress

Requires additional software

SEO optimizer

HubSpot

WordPress

Requires additional software

"Prior to hosting our Website on HubSpot, the process of updating on-page content was extremely laborious. Furthermore, the ability to create Landing Pages, Smart Forms and dynamic CTA’s meant bringing in an outside graphic designer, copy writers and our own internal IT team. With HubSpot's COS, we can accomplish all of this with one in-house resource; on the fly"

Ryan Howard

Vice President, Business Development

VeriFirst

The Rest of Your Marketing Growth Stack

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) - Generate Organic Traffic with HubSpotSEO used to be about writing content for search engines. But Google, and others, have evolved and utilize new technologies like artificial intelligence, and machine learning to understand the intent of a search query. As a result, it's important to create human-centric content that engages visitors and keeps them on your page, but also is formatted and structured in a way that helps search engines. Increasingly search is shifting more towards topics over keywords and it's important to cover a broad base of everything your prospective customers are asking. According to the State of Inbound 2016 report, 66% of marketers are focused on growing their SEO presence and reach. As a result, it's a great time to lean-in on search engine optimization, along with a proven strategy to help get you there.

While some marketers using WordPress use a plugin to help manage SEO, like Yoast, these plugins help with on-page SEO and not with underlying changes, such as page speed, which are also now critical factors in SEO performance.

HubSpot
WordPress
HubSpot has deep roots in Search Engine Optimization, from creating our own content and built right into our suite of tools. HubSpot helps you grow with SEO today, and adapt to the way SEO is changing for tomorrow.
WordPress doesn’t come with SEO tools out of the box. WordPress offers SEO plugins that can help you optimize content, give you advice on how to fix your SEO, and learn about Search Engine Optimization.
Optimize content for SEO

HubSpot

WordPress

Requires additional software

On-page SEO (meta descriptions, URL naming, etc.)

HubSpot

WordPress

Competitor tracking

HubSpot

WordPress

Requires additional software

Page performance tracking (speed, etc.)

HubSpot

WordPress

Requires additional software

Inbound link tracking

HubSpot

WordPress

Requires additional software

Content organization for search (information architecture)

HubSpot

WordPress

Analytics

Measure Your Full Funnel in HubSpotMeasuring your entire funnel is important to making data-driven decisions. From the content you create, to contacts generated, to customers won, having a view of each piece of your funnel will allow you to focus on doing more of what matters -- and less of what doesn't.

Many marketers who utilize WordPress rely on Google Analytics for insight into how content is performing. While Google Analytics is a great source of insight on the performance of your website, HubSpot connects your website to every other aspect of your marketing and sales machine --- from visit to contact to customer and beyond. Plus, adding GA to WordPress means taking the time to set up and learn another tool. Who has the time for that?

HubSpot
WordPress
HubSpot analytics allow you to measure your entire funnel in one-place. Get deep insights into your entire funnel, from first touch to close.
WordPress gives you basic information on views, and visitors and allows you to break-down metrics in some ways. More complex metrics though require a plugin.
Basic content analytics (sessions, visits, etc.)

HubSpot

WordPress

Advanced content analytics (attribution, etc.)

HubSpot

WordPress

Requires additional software

Contact analytics

HubSpot

WordPress

Requires additional software

Company analytics

HubSpot

WordPress

Requires additional software

Competitor tracking

HubSpot

WordPress

Requires additional software

Export/Email reports

HubSpot

WordPress

Requires additional software

Revenue reporting

HubSpot

WordPress

Requires additional software

Email and Marketing Automation

Nurture Leads to Customers with HubSpotMost native CMS platforms don't send email, and require an integration with an email sending provider or separate marketing automation solution. Whether by nurturing relevant leads or alerting your reps of key website visits, the way your content and email are integrated is a big factor in the success of your marketing

With HubSpot, your marketing automation is built right-in and shares the same contact database across the platform so any details you capture from a form, or anywhere else that's connected to HubSpot, can be utilized in nurturing. Whether you're setting up an email drip campaign to turn prospects into leads or looking to rotate leads to sales, it's all built-in to the HubSpot growth stack.

HubSpot
WordPress
HubSpot integrates your email and automation all-in-one place. Use actions that occur on your website, blog, or landing pages to trigger nurturing campaigns.
Wordpress does not offer any email sending functionality out of the box and requires plugins or third-parties. In many cases third-party solutions also require extensive integrations as well.
Easily create and send email

HubSpot

WordPress

Requires additional software

Marketing automation

HubSpot

WordPress

Requires additional software

Personalize email content

HubSpot

WordPress

Requires additional software

A/B testing

HubSpot

WordPress

Requires additional software

Email and automation analytics

HubSpot

WordPress

Requires additional software

Social Media

Run Your Social Media within HubSpot MarketingSocial media has become the way we connect and interact with customers. All of the content you create can be a great conversation starter - so naturally, the tools you use should make it easy to not only share on social, but get involved in the conversation as well. While you can add sharing buttons to content within Wordpress so that visitors can talk about your content within social media, monitoring and getting involved in the conversation requires an additional tool, or set of tools. 

Within HubSpot you can monitor, share, and get involved in the conversation with customers in social media all with the context of your marketing database.

HubSpot
WordPress
Connect with people using social media in HubSpot. From monitoring key terms or phrases, to publishing everything you need for success in social is in HubSpot.
Wordpress does not have social media capabilities out of the box and requires third-party solutions or integrations.
Auto-publish content to social media

HubSpot

WordPress

Monitor social media for key terms, mentions, and phrases

HubSpot

WordPress

Requires additional software

Schedule and publish social messages

HubSpot

WordPress

Requires additional software

Social media analytics

HubSpot

WordPress

Requires additional software

Technical knowledge not required

Get started, without any code or technical knowledge

HubSpot was built so marketers don't need to know code, or have deep technical knowledge to use it. Our platform recognizes that marketers and business owners should be able to create content, a website, and drive demand for their business without the overhead of technical challenges. With one consistent interface, HubSpot gives you a full growth platform to plan, create, and measure content and nurture visitors to turn them into customers.

Wordpress was built as an open source platform that primarily utilizes a programming language called PHP. While Wordpress has evolved significantly, achieving the best results requires customization which traditionally requires a developer familiar with programming. As a result, marketers and small business owners will likely require help to launch campaigns or make changes to their website.

Software updates shouldn't break your website

Software continues to evolve and improve, but updates should break your website or any content. Since Wordpress is open source infrequent updates are made to the core product, which can affect other aspects of their software like plugins. As a result, a technical resource is required to test plugins and updates before rolling them out to ensure that a plugin doesn't suddenly stop working once an update is installed.

HubSpot employs a world-class engineering team that frequently updates our cloud hosted software. Based on research and user testing we consistently strive to make the HubSpot Marketing Platform better. With HubSpot all updates happen in the cloud behind the scenes so your never have to worry about about software updates. 

Security shouldn't be a luxury

Security has become a crucial topic for marketers and small business owners. It seems a day doesn't go by without another report of a massive hacking incident, or news about user information being stolen. While hackers used to just target large government institutions and corporations, they are not turning sites to any vulnerable website. Wordfence recently measured the number of attacks and saw 16,000 attacks per minute against various Wordpress websites. If you utilize WordPress, visit the page Hardening WordPress for more details on protecting your website against security breaches.

Let's look at some of the differences in security from HubSpot and Wordpress.

HubSpot
Wordpress
Firewall / VPN

HubSpot

Wordpress

Requires additional software

Intrusion Detection System (IDS)

HubSpot

Wordpress

Requires additional software

Web Application Firewall (WAF)

HubSpot

Wordpress

Requires additional software

Distributed Denial of Service (DDoS) Mitigation

HubSpot

Wordpress

Requires additional software

Pro-active scanning and network testing

HubSpot

Wordpress

Requires additional software

Secure Sockets Layer (SSL) Protection

HubSpot

Wordpress

Requires additional software

We're here to support you

Help is available when you need it

Everyone has questions, or needs help occasionally. With HubSpot you have access to our full support team to help answer questions at anytime. In addition, join the HubSpot community and participate in the discussion, or a local HubSpot User Group in your area.

Want help from a certified HubSpot partner? Check out the HubSpot Partner Directory with over 3,000 partners all over the world that can help you with anything from running an inbound marketing campaign to website redesign.

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Customer Support

We're here to serve and delight HubSpot customers.

Have a question? Our team will help find answers and guide you along the way to success.

Get in touch
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Designated Support

Personalized help to maximize the value with HubSpot.

Get personalized help from a Designated Support Engineer that works directly with you and your team.

Find out more
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Partner Directory

Get help from a certified HubSpot partner.

Whether you need help with a campaign, or are doing a site redesign, 3,000+ partners are here to help.

Find a Partner

Making the decision to go with HubSpot to help YouEarnedIt promote "Happiness at Work" is one of the best business decisions I've made as a marketing professional. The support, training, account management and overall product experience have exceeded my expectations.

Tim Ryan

Director of Happiness Marketing

YouEarnedIt

Become an expert in Inbound Marketing

Join thousands of marketers in the HubSpot Learning Center where you will find step-by-step instruction and best practies on inbound marketing, demand generation, design, and more. Track your progress and get certified along the way.

In addition, classroom training is available for a deep dive into inbound marketing.

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Onboarding

Get up and running with help from HubSpot.

With the help of an Implementation Specialist, you will receive both technical guidance to properly configure the HubSpot software, and campaign assistance to leverage the HubSpot tools and Inbound Methodology.

Learn More
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Learning Center

Marketing education available at your fingertips.

Join the community of 50,000+ marketers certified in Inbound Marketing and grow your career, and business. Once you're inbound certified, learn new skills or get additional certifications in email marketing, design, content marketing, and more.

Learn More
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Classroom Training

Get hands-on training in HubSpot and Inbound Marketing.

HubSpot Classroom Training is designed to be a personalized training experience. By attending these courses, you’ll dedicate one or two days to understanding how the HubSpot tools fit together, learning inbound marketing best practices, and more.

Learn More

Cost

Grow like a company twice your size 

Cost is an important factor in selecting the right set of tools to help grow your business, so let's dive-in to a quick overview on cost for HubSpot and WordPress.

HubSpot gives you an all-in-one growth stack with everything marketers need to do their jobs. The platform has extensive capabilities from content creation, to management, and analytics to get the most out of your marketing. There is also constant support, services, and ongoing free training from HubSpot Academy. Check out the ROI many companies have experienced using HubSpot to grow their business.

WordPress is open-source software that can be downloaded for free, but then has significant costs associated for hosting, security, plugins, integrations, themes, and more. As a result you can build an inbound marketing platform with WordPress, but often at a higher cost with disparate tools that require numerous hours connecting, then learning.

If you're looking evaluate the cost of Wordpress vs. HubSpot speak with one of our Inbound Growth Experts by clicking here.

Trial the Website Platform

The advantage of HubSpot was that we got 8-10 extra features. To go out and purchase that from a consulting agency or to buy software would have cost us ten times more.

Deborah Bates

Marketing Sr. Project Manager & Business Analyst

ABBYY

Thoughts From Around the Web

Website Redesign Resources

Check out HubSpot's marketing library filled with resources to help you on your next website redesign.

Import Your WordPress Blog

HubSpot's new WordPress blog importer makes it easier than ever to migrate your content to HubSpot. This tool is only available to HubSpot Customers.

Grade Your Website

How strong is your website? Find out with Website Grader by HubSpot and get detailed tips on what you can do to improve.