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Shows a simplified Sales Hub user interface where a user is viewing various sales deals from the deals dashboard
Sales Hub®

Sales Software

  • Easy-to-adopt sales software that leverages AI to build pipelines and close deals.

  • Free and premium plans that grow with you. Editions starting at:

    - Free: $0/month
    - Starter: $20/month per seat
    - Professional: $100/month per seat
    - Enterprise: $150/month per seat

  • Fully featured sales software complete with: sales engagement tools, deal management functionality, reporting & analytics features, payments, quote, and CPQ capabilities, and coaching tools — plus the ability to seamlessly integrate with more than 1,400 tools in HubSpot’s App Marketplace.

HubSpot Video

Built for productivity, powered by relevance.

The legacy playbook of "do more, sell more" is broken. Hiring more reps, demanding more activities, and adopting more technology no longer guarantees productivity. Growth has stagnated, teams are discouraged, reps are unable to connect with customers, and leaders are unable to predictably scale.

Sales Hub empowers sales teams to index on quality over quantity. It equips them with both the connected tools they need to regain productivity and the context they need to deepen customer connections. Plus, it gives sales leaders the intelligence to scale insightfully.

Solutions to Your Toughest Sales Problems

Sales Hub leads dashboard

Prospect Smarter

Start relevant, contextual conversations with HubSpot’s sales engagement tools and effortlessly convert prospects.

No more guessing the next best step. Minimize distractions and keep your prospecting reps organized, efficient, and effective throughout the day so they can focus on building a qualified, high-converting pipeline.

Learn more about how HubSpot helps you reach and engage sales prospects

Sales Hub deals dashboard

Accelerate Revenue Growth

Close more deals, faster with HubSpot’s AI-powered deal management tools that streamline your sales process, so your leads move seamlessly from qualified to closed-won.

Introduce consistency into the customer journey and arm your sellers with all the data and insights they need to effectively prioritize the right deals at the right time.

Learn more

Sales Hub deals dashboard

Scale Insightfully

Accurately set, predict, and hit your revenue goals with HubSpot’s integrated reporting and analytics tools that help you effectively forecast revenue and achieve visibility and predictability into your pipeline.

Track your team’s performance and analyze customer feedback with conversation intelligence to reveal competitive trends, process enhancements, and valuable coaching opportunities.

Sales Software That Grows With You

Start with free tools and pay as you grow, or hit the ground running with one of our premium editions.


No credit card required


Popular features

  • Contact management
  • Deal pipeline
  • Quotes
  • Live chat
  • Meeting scheduling


Starts at

$20/month per seat

Popular features

  • Everything in Free
  • Sales automation
  • Goals
  • Sales content analytics
  • Payments
  • Task queues


Starts at

$100/month per seat

Popular features

  • Everything in Starter
  • Prospecting & lead management
  • Sequences
  • Forecasting
  • Custom reporting & sales analytics
  • Playbooks


Starts at

$150/month per seat

Popular features

  • Everything in Professional
  • Custom objects
  • Predictive lead scoring
  • Conversation intelligence
  • Recurring revenue tracking
  • Deal journey analytics

For more detailed information on product packaging and the limits that apply, please see our pricing page.
Price shown in USD and subject to applicable tax.

Have a question for our sales team? Give us a call and we'll walk you through it.
+1 888-482-7768

After 12 months, Sales Hub customers see:

  • Illustration of deals created by Sales Hub customers


    more deals created
  • Illustration of People Shaking Hands


    more deals closed
  • Illustration of a clipboard with close rates increasing


    more meetings attended

See How Customers Use Sales Hub to Grow Better

HubSpot Video

How Teamwork.com Dropped the Volume Game and Became a 50% More Effective Team

The Problem
When Teamwork.com went through a period of rapid growth, their sales processes couldn’t keep up.

The Solution
They ditched the old “more is more” sales approach and started focusing on quality to increase productivity, efficiency, and profitability with Sales Hub.

“These days, our team is operating like surgeons instead of firefighters — and the high-quality visibility, automation and features that Sales Hub has given us has played a large role in that.” - Beau Brooks, Global VP of Sales, Teamwork.com

Read the full case study

Sandler Logo for HS Website

How Sandler Transformed its Internal Go-to-Market Strategy

The Problem ​​
While Sandler has earned a reputation for its successful sales and management methods, an intriguing paradox existed: the organization's sales team didn’t have the right tools to drive them towards their revenue goals. 

The Solution
With the introduction of Sales Hub, Sandler's sales team translated their strategic methodology into an actionable reality for their organization.

"Sales Hub empowers us with the means to create more precise forecasts, fine-tune our strategies, and navigate the complexities of sales with a heightened sense of assurance." - Jasmine Lecky, Sales Operations Specialist, Sandler

Read the full case study

Ceros Logo for HS Website

Ceros Grew Their Database by 345% With Smarter Prospecting Through HubSpot

The Problem
The sales team at Ceros faced productivity issues due to high activity, disjointed tools, unqualified leads, and lack of insights. They aimed to gain visibility, insights, and prospect smarter for growth.

The Solution

Ceros adopted Sales Hub for pinpointing growth opportunities. Centralized leads, unified contacts, and real-time alerts led to impressive results: 700% YoY increase in meetings and 400% rise in monthly SQLs.

“Sales Hub helps us prospect smarter. It makes our prospecting reps more productive, enables more relevant and personalized outreach, and empowers reps to get back to what they do best: connecting with prospects.” - Douglas Botchman, Director of Revenue Operations, Ceros

Read the full case study

Screenshot 2023-08-21 at 2.35.11 PM

Scaling Insightfully with Sales Hub: The Knowledge Academy’s Journey to 192% Sales Growth

The Problem 
When a changing landscape exposed inefficiencies in the sales process, The Knowledge Academy decided it was time to rethink their approach.

The Solution
With Sales Hub’s integrated insights, they were able to identify friction points in their sales cycle, level up their sales team, and increase overall sales by 192%

"With Sales Hub, we finally have the insights we need to accelerate our revenue growth and navigate any future challenges." - Talveer Sandhu, Global Sales Director, The Knowledge Academy

Read the full case study

G2 Badge: Leader, Small Business, Summer 2023
G2 Badge: Best Relationship, Summer 2023
G2 Badge: Leader, Mid-Market, Summer 2023
G2 Badge: Leader, Enterprise, Summer 2023
G2 Badge: Best Usability, Summer 2023

Frequently Asked Questions

Sales software includes all the tools you need to improve your sales team’s productivity. It supports the entire sales cycle, from finding potential leads and tracking their progress, to managing and automating the deal flow, and even generating quotes. Additionally, it offers valuable analytics, coaching, and reporting features for managers to onboard and coach reps, analyze strategy, and optimize process. 

Rather than using multiple tools to accomplish each of these tasks separately, HubSpot’s sales software enables teams to do all their work under one roof. Save time and energy by using a single tool, rather than splitting up your team’s energy and information across multiple tools or platforms.

Sales Hub is HubSpot’s sales software solution. It works great when paired with HubSpot’s Smart CRM, but can be used to drive productivity and power customer connections alongside your existing CRM, too. For example, your business development team might adopt Sales Hub as a sales engagement platform, to consolidate prospecting activities and manage leads in one place.

HubSpot’s sales software is called Sales Hub. Many of Sales Hub’s tools are available for free, with more advanced features designed to help automate and scale your sales operations available in Starter, Professional, and Enterprise editions. Curious about the return on investment from Sales Hub? Explore our ROI calculator.

Yes. Our customer success team is committed to getting you up and running in days or weeks (not months) so you can start selling better sooner. Looking for more customization and expertise? Our solutions partners offer a wide range of specialized support to help you get the most out of your HubSpot implementation.

Of course! With custom objects (available in the enterprise edition of Sales Hub), you have complete flexibility and control to match your CRM data to your business. You’ll have full flexibility to name the object, determine its properties, and decide what other objects it can be associated with.

And you can easily sort, automate, and report on data associated with them right in HubSpot. Plus, with more than 1,500 apps in our app marketplace, you can easily connect HubSpot to your favorite tools in just a few clicks.

Popular features in HubSpot’s sales software include:

  • Contact and lead management organize prospecting activities and propel pipeline growth..
  • Email tracking and automation let you track engagement in real-time, automate personalized email sequences, and schedule emails for optimal timing.
  • Deal and pipeline management let you visualize and manage deals from start to finish, assign tasks, set reminders, and collaborate with team members.
  • Sales analytics and reporting let you gain valuable insights into sales performance with dashboards, activity tracking, revenue tracking, and forecasting.
  • Document management lets you store and manage sales documents efficiently, allowing easy access and sharing with prospects and team members.
  • Sales automation and workflows automate repetitive tasks and let you create custom workflows to improve efficiency in lead segmentation, task assignments, and email sequences.

Sales software is up and running from the get-go. Simply grant your sales team access to the appropriate tools, and they can start using them immediately. Features such as email templates, deals, and meetings are ready to go from the moment you log in.

For more experienced teams, advanced features like conversation intelligence and predictive lead scoring take your sales organization to the next level. While these features are available right from the start, it may take some time to gather valuable insights from them

Unlike a lot of software that’s been built by acquisition, Sales Hub was built from the ground up. It’s both deeply powerful and uniquely easy to use. The result? Your team gets up and running faster, allowing you to achieve ROI more quickly. Learn more about the differences between HubSpot and Salesforce.

Calculate the ROI you could see with Sales Hub based on your industry, region, and current sales metrics using our ROI calculator. The calculator harnesses data from over 216,000 HubSpot customers globally. Enhance your analysis by coupling this with our TCO calculator to understand your total cost of owning HubSpot and get a more precise view of your potential ROI.