Why are so many values $0?

HubSpot costs are minimal for several reasons. Acquisition costs are often limited to software subscriptions and light implementation Ongoing costs are low—HubSpot includes training, support, and maintenance at no extra charge Administrative overhead is rare —most customers don’t need a dedicated HubSpot admin due to the product’s intuitive design The HubSpot Marketplace reduces the need for expensive custom integrations or third-party services In fact, more software end-users rate HubSpot as very easy to use compared to competitors . The $0 values you see reflect this leaner cost model—not missing data. HubSpot is designed to deliver powerful tools with a lower total cost of ownership.

What is Total Cost of Ownership (TCO) and why does it matter?

TCO (Total Cost of Ownership) is the full cost of owning a software product—beyond the sticker price. It includes direct and indirect costs like: Licensing or subscription fees Onboarding and implementation Admin or support resources Maintenance and change management over time This matters because TCO often reveals that a CRM can cost 5–8x more than the initial purchase price. Understanding TCO helps you make more informed, long-term software decisions.

How did HubSpot obtain the data used in the TCO Calculator?

We used a combination of publicly available HubSpot pricing (as of March 2024) and proprietary survey data. Here's the breakdown: Published costs (e.g. software subscriptions, onboarding packages) were sourced from our website Indirect costs (e.g. admin effort, external services) were estimated via a HubSpot customer survey Total sample size: 481 respondents , broken down as follows: Marketing Hub: 131 respondents Sales Hub: 172 respondents Marketing + Sales Hub: 110 respondents Service Hub: 68 respondents As an incentive, participants received a $35 gift card. This blend of quantitative pricing and qualitative customer feedback ensures the calculator reflects real-world HubSpot usage patterns across company sizes and use cases.

Will my HubSpot costs match the TCO calculator estimate?

The outputs generated by this calculator are intended for informational purposes only and are provided "as is," without any guarantee of completeness, accuracy, timeliness, or specific results obtained from using this information. There is no warranty of any kind. The calculator is designed to provide directional estimates , not exact quotes. Your actual TCO may vary depending on: Industry and business complexity Implementation scope Use of a HubSpot partner or advanced features Geographic location and team size For a tailored quote, speak with your HubSpot rep or solutions partner. The calculator is best used to set expectations and inform internal planning .

How are the low, mid and high costs determined?

These ranges are based on percentile data from a HubSpot-hosted customer survey: Low cost: 25th percentile Mid (median) cost: 50th percentile High cost: 90th percentile This approach reflects real usage across businesses with varying needs. You can dive deeper into this methodology in the Marketing Hub TCO Research Report and Sales Hub TCO Research Report .

Can I use this calculator to compare HubSpot to another provider?

Yes—though it depends on the level of data you have about your current or prospective provider: For current solutions , ask your finance or procurement team for historical cost data For other vendors you're evaluating , check their public pricing or ask their sales team for a full TCO breakdown In many cases, companies tend to keep their full Total Cost of Ownership (TCO) information reserved for discussions with their sales representatives. If comparison data is hard to obtain, HubSpot offers a TCO conversation guide to help you ask the right questions and evaluate vendors side by side.

What to Ask Your Vendor Guide HubSpot Marketing Hub TCO Research Report HubSpot Sales Hub TCO Research Report HubSpot ROI Calculator HubSpot Marketing Hub + Sales Hub TCO Research Report

HubSpot TCO Calculator

Calculate the total cost of ownership (TCO) of your HubSpot software—and uncover your potential cost savings.

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Hover over % to see the percent of customers who incur no cost for that item

Cost item	HubSpot cost	Comparison cost

Software upfront/subscription cost Visit the software cost calculator to determine your actual cost	HubSpot Cost $	Comparison Cost $
Implementation/onboarding cost	HubSpot Cost $	Comparison Cost $
AI Add-Ons	HubSpot Cost $ $	Comparison Cost $
Integration cost	HubSpot Cost $ $	Comparison Cost $
Data migration cost	HubSpot Cost $ $	Comparison Cost $
External system interface cost	HubSpot Cost $ $	Comparison Cost $
Other acquisition costs	HubSpot Cost $ $	Comparison Cost $

Cost of additional contacts or user licenses	HubSpot Cost $ $	Comparison Cost $
Training costs	HubSpot Cost $ $	Comparison Cost $
Software maintenance cost	HubSpot Cost $ $	Comparison Cost $
Customer support cost	HubSpot Cost $ $	Comparison Cost $
Additional operating costs	HubSpot Cost $ $	Comparison Cost $

Total cost of personnel	HubSpot Cost $ $	Comparison Cost $
Total This is the total cost of ownership	HubSpot Cost $0/year	Comparison Cost $0/year

Total Cost of Ownership Report

Report generated on 26/11/2025

www.hubspot.com/tco-calculator

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Your HubSpot Cost Summary

HubSpot cost:

$0 /year 1

HubSpot cost:

$0 /year 2

Your Comparison Cost Summary

Comparison cost:

$0 /year 1

Comparison cost:

$0 /year 2

Cost Area	HubSpot Cost	Comparison Cost
Year 1 Total	$0	$0
Acquisition Costs	$0	$0
Operating Costs	$0	$0
Personnel Costs	$0	$0
Year 2 Total	$0	$0
Acquisition Costs	$0	$0
Operating Costs	$0	$0
Personnel Costs	$0	$0
Grand Total	$0	$0

Need these calculations updated? Visit the HubSpot TCO Calculator to make another calculation.

Why are so many costs $0?

HubSpot costs are minimal for several reasons. Acquisition costs are limited to software cost and minimal implementation costs thanks to our robust HubSpot Marketplace and the simplicity of migrating data into HubSpot. Costs to operate HubSpot are rare because we provide maintenance, training, and support at no additional charge. Most customers do not need to employ a dedicated HubSpot admin because our software is so intuitive and easy to use. In fact, more software end-users rate HubSpot as very easy to use compared to competitors. Typically whoever is already responsible for your marketing or sales activities will be able to leverage HubSpot.

Cost Item	HubSpot Cost	Comparison Cost
Acquisition Costs
Software upfront/subscription cost	$0	$0
Implementation/onboarding cost	$0	$0
AI Add-Ons	$0	$0
Integration cost	$0	$0
Data migration cost	$0	$0
External system interface cost	$0	$0
Other acquisition costs	$0	$0
Operating Costs
Cost of additional contacts or user licenses	$0	$0
Training costs	$0	$0
Software maintenance cost	$0	$0
Customer support cost	$0	$0
Additional operating costs	$0	$0
Personnel Costs
Total cost of personnel	$0	$0
Total	$0	$0

Cost Item	HubSpot Cost	Comparison Cost
Acquisition Costs
Software upfront/subscription cost	$0	$0
Implementation/onboarding cost	$0	$0
AI Add-Ons	$0	$0
Integration cost	$0	$0
Data migration cost	$0	$0
External system interface cost	$0	$0
Other acquisition costs	$0	$0
Operating Costs
Cost of additional contacts or user licenses	$0	$0
Training costs	$0	$0
Software maintenance cost	$0	$0
Customer support cost	$0	$0
Additional operating costs	$0	$0
Personnel Costs
Total cost of personnel	$0	$0
Total	$0	$0

Why HubSpot is a Better Value

Acquisition Costs

AI Add-Ons

AI usage within included subscription credits is covered under Software upfront/subscription cost. Most customers do not incur additional AI costs. In cases where monthly usage exceeds included credits, additional credit packs may be purchased at an incremental cost.

Data migration cost

Migrating data into HubSpot is not only quick and easy via file upload - it's free.

External system interface cost

Data Sync by HubSpot provides two-way sync, custom field mappings, filtering, historical syncing with over 100 of the most popular business apps in an easy, code-free package at no extra charge.

Implementation/onboarding cost

Getting started is almost instantaneous. Provide your team with logins and access to the appropriate tools, and they'll be up and running. Our customer support team is also ready to help with more advanced implementation and 90 day 1:1 tailored onboarding is provided at a minimal cost to help you move to HubSpot with minimal business disruption.

Integration cost

There are more than 1,500 out-of-the-box integrations in our App Marketplace — making it easy to connect HubSpot to your favorite tools in just a few clicks and at no additional cost.

Other acquisition costs

There are some add-ons available, mostly limit increases, however, most customers do not need them.

Software upfront/subscription cost

Why HubSpot is a Better Value

Operating Costs

Cost of additional contacts or user licenses

Additional operating costs

HubSpot includes tools that empower your teams to achieve compliance with confidence and security infrastructure that keeps your data safe. Learn more

Customer support cost

24/7 customer support accessed via live chat or email for Starter customers, and phone for Professional and Enterprise customers, is included at no additional cost.

Software maintenance cost

Software maintenance is included in your contract at no additional cost. HubSpot also invests heavily in improving and adding software functionality on a regular basis.

Training cost

You get access to product training from HubSpot Academy, the HubSpot Community where you can source help from fellow customers, an extensive Knowledge Base of expert advice on HubSpot tools, and a dedicated Customer Success Manager at no additional charge.

Why HubSpot is a Better Value

Personnel Costs

Total cost of personnel

Most customers do not need to employ a dedicated HubSpot admin because our software is so intuitive and easy to use. In fact, more software end-users rate HubSpot as very easy to use compared to competitors. Typically whoever is already responsible for your marketing or sales activities will be able to leverage HubSpot.

If you have more questions, visit the HubSpot TCO Calculator FAQ

How did HubSpot obtain this data?

We used the pricing information publicly available on HubSpot's website as of March 2024 for cost items with published prices, such as software upfront/subscription cost and implementation/onboarding cost. HubSpot conducted an online survey to estimate the remaining cost items. The survey was sent by HubSpot to customers who owned either Marketing Hub (n=131), Sales Hub (n=172), Marketing Hub and Sales Hub (n=110), or Service Hub (n=68). As an incentive for taking part in the survey, respondents were given a $35 gift card.

The outputs generated by HubSpot's TCO calculator are intended for informational purposes only and are provided "as is," without any guarantee of completeness, accuracy, timeliness, or specific results obtained from using this information. There is no warranty of any kind. It is important to note that individual businesses, including yours, may experience different outcomes based on various factors, such as markets, customer base, industry, geography, stage of development, and other relevant considerations. For more information visit hubspot.com/tco-calculator.

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