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Artificial intelligence is revolutionizing how business is done, and HubSpot is here to help. Harness the power of AI with our new content assistant and ChatSpot tools, designed to streamline your day-to-day and help your business grow better.
Content is key to driving visitors, leads, and revenue, but creating content is time- and resource-intensive. HubSpot’s AI content assistant utilizes OpenAI's GPT model to help anyone on your team ideate, create, and share content in a flash.
Content assistant tools natively integrate with the HubSpot products you know and love, allowing you to toggle between manual and AI content creation to generate copy for blog posts, landing pages, marketing emails, and more. No more writer's block, switching between different tools, or learning new ones.
Here are some examples of how the HubSpot content assistant can help power your content.
Generate a list of blog topic ideas for web design studios.
Create an outline for a blog post about how to automate your marketing efforts with AI.
Describe the advantages of a 401(k) plan.
Draft a short prospecting email about sales automation software.
Turn the following phrase into a paragraph — “Keeping a consistent brand image is important …”
Write a marketing email offering a promotional 10% discount on design services.
ChatSpot is a conversational CRM bot that sales, marketing, and service professionals can connect to HubSpot to maximize their productivity. With chat-based commands, you can accomplish everything you already do in HubSpot — even faster.
Need to create a new contact on the fly? Skip manual data entry and let ChatSpot do it for you. Ask ChatSpot to send follow-up emails, pull reports, create new segments, and more.
Here are a few ways you could use ChatSpot with HubSpot to supercharge your productivity.
"Draft a follow-up thank-you email for Mary Doe."
"How many contacts do I have assigned to me?"
"Add contact firstname.lastname@example.org with note, ‘will be in Boston next week.'"
"Find SaaS companies in California with more than 1,000 employees."
"Show me a monthly summary of web visits for last year."
"List the deals closing this month with stage and forecasted revenue."
Join our waitlists to get early access to content assistant and ChatSpot.
Content assistant and ChatSpot are new AI-powered tools to supercharge your productivity in HubSpot.
The content assistant tool works with HubSpot’s existing content marketing tools. They allow you to use AI to generate and share content within the HubSpot ecosystem you already use — without having to copy-paste content from one platform to another. With content assistant, anyone on your team can draft emails, blog posts, and social copy (coming soon) in minutes instead of hours.
ChatSpot.ai is an OpenAI GPT-3- and Dall-E-powered app that you can choose to integrate with your HubSpot CRM. Once integrated, you can use ChatSpot’s conversational AI to accomplish various CRM-related tasks such as sending follow-up emails, surfacing “not contacted” leads, and viewing deal status within seconds. ChatSpot makes CRM data easily accessible to sales, marketing, growth, and service professionals — giving your entire organization the power to make better decisions faster.
Once you get access to the private beta, you can use the tools by navigating to the text editor within HubSpot’s blog, landing pages, website pages, marketing email, or knowledge base products.
Type "/" to get started with slash commands within HubSpot's blog, landing pages, and website pages. Alternatively, edit knowledge base, web page, landing page, blog, or marketing email copy by highlighting the text you want to change and letting content assistant surface suggestions for you.
You can also download the HubSpot Sales Chrome extension to generate sales email copy using AI. When you're done polishing the message, you can send it to your contacts' Gmail accounts directly within the extension.
In private beta, HubSpot's content assistant AI tools will give users the ability to: