Inbound Powered By Artificial Intelligence

Just Announced -- HubSpot Acquires Machine Learning Company, Kemvi

 

Inbound is all about attracting customers with content that’s helpful and relevant. It’s about making warm connections, nurturing relationships, and doing things in a more personal and human-friendly way. It’s about delivering the right message to the right person at the right time.

Delivering hyper-personalized content at scale might seem like an oxymoron, but it's not: just look at companies like Amazon, Netflix, Spotify. So what’s the secret to doing this at scale? It takes the right data, the right intelligence, and the right tools.

Big Data

This refers to large, complex datasets that can be difficult to organize and analyze. Modern technology and the internet of things (IoT) mean we’re able to collect more data than ever before.

Artificial Intelligence

Artificial intelligence (AI) allows you to make decisions based on those data points. It’s how Amazon, Netflix, and Spotify are able to make such on-point recommendations for what you should buy, watch, or listen to next.

Machine Learning

Machine learning is an application of AI and takes it a step further, allowing computers to continuously perfect those decisions, honing in on what works and letting go of what doesn’t.

AI At Work in HubSpot

HubSpot helps you get more out of your data to create personalized experiences at scale.

  1. Content Strategy

    Generate more traffic with less content. Content Strategy uses machine learning to understand the themes that search engines associate your content with. You’ll see useful topic suggestions, and detailed metrics like competitiveness and relevancy that help you hone your SEO strategy in on the right content areas.

  2. Predictive Lead Scoring

    Surface the very best leads for your sales team to follow up with. With the help of machine learning, Predictive Lead Scoring builds a custom model and scores every contact in your database, telling you who is most likely to buy. Because it’s already connected to dozens of sources like your CRM, website, emails, and social accounts, it requires no setup, and is more accurate than even the very best standalone scoring systems.

63% of people don't realize they're already using AI.

  1. Data Enrichment

    Everything in HubSpot is synced to the contact timeline, making it the central source of information about all of your prospects and customers. On top of the behavioral & field data you collect, HubSpot enriches each record with dozens of useful details about a contact and their company. These details can then be used for predictive lead scoring, personalization, and by your sales team.

  2. Personalization

    While not AI powered, the simple rules behind HubSpot's Smart Content help you scale personalization. As you collect more information about your contacts, use that data to build lists, segment your audiences and communicate in a more personal way. Personalization tokens make it easy to mention specific details about your contacts in your emails, and on your website. You can even personalize entire blocks of your website using Smart Content.

Our Commitment to
Smarter Sales and Marketing

With the acquisition of Kemvi, the company behind DeepGraph, HubSpot is committed to continuing our mission of transforming the way businesses market and sell. By infusing more data, artificial intelligence, and machine learning into the core foundation of our software, we promise to help out more companies master their inbound strategy at scale.

Want to learn more about how HubSpot and AI can go to work for your business?

Schedule time with one of our Inbound Growth Specialists to see how HubSpot and AI can help you exceed your marketing and sales goals.