- ![HubSpot Logo](https://www.hubspot.com/hubfs/HubSpot_Logos/HSLogo_color.svg) - [Resources](https://www.hubspot.com/resources) - [Templates](https://www.hubspot.com/resources/templates) - Gap Analysis Template # Gap Analysis - Excel, Google Sheets Conduct thorough assessments of your current state vs. goals with this free gap analysis template. ![](https://www.hubspot.com/hs-fs/hubfs/00-Blog-Related_Images/blog/Convert%20CRO%20Test-%20Offer%20LP%20Hero%20%5B2024%5D/Offers%20Avatar%201.jpg?width=24&height=24&name=Offers%20Avatar%201.jpg) ![](https://www.hubspot.com/hs-fs/hubfs/00-Blog-Related_Images/blog/Convert%20CRO%20Test-%20Offer%20LP%20Hero%20%5B2024%5D/Offers%20Avatar%202.jpg?width=24&height=24&name=Offers%20Avatar%202.jpg) ![](https://www.hubspot.com/hs-fs/hubfs/00-Blog-Related_Images/blog/Convert%20CRO%20Test-%20Offer%20LP%20Hero%20%5B2024%5D/Offers%20Avatar%203.jpg?width=24&height=24&name=Offers%20Avatar%203.jpg) Join thousands of professionals using this resource. Download for Free Previous slide Next slide - ![Gap analysis template preview](https://www.hubspot.com/hubfs/assets/directories/business-templates/screenshots/EN/Untitled%20design%20%2810%29.png) ## Template Highlights - The template is available for download in Microsoft Excel or accessible in Google Sheets. - Breaks down the current state, desired state, and the gap, enabling a straightforward assessment of the gap's impact and possible solutions. - Includes easy-to-use drop-down menus for the "priority" and "status" sections, making it hassle-free to input repetitive information. - Allows you to assign responsible individuals to each gap, set deadlines, and add notes for more details, ensuring accountability and tracking of gap resolution progress.   ## What is a gap analysis? A gap analysis allows organizations to thoroughly compare their actual business performance against potential or targeted performance levels in order to highlight shortcomings, deficiencies, or gaps that may inhibit their success. ## Gap analysis examples Here are some common types of gap analyses: - __Business technology and capability gap analysis:__ Evaluates limitations in current technical infrastructure, software, analytics, innovations, or overall abilities compared to industry benchmarks or standards needed for growth. - __Business process gap analysis:__ Assesses bottlenecks, pain points, and workflow or process weaknesses in current operations that actively hold back productivity, efficiency, and overall effectiveness. - __Employee training gap analysis:__ Identifies gaps in expertise, knowledge, or skills within existing staff and leadership. Determines development areas required to elevate talent and address deficiencies that undermine individual or organizational performance. ## Benefits of using a gap analysis template Essentially, a gap analysis helps assess where a company stands now against where it aims to reach in any capability or objective critical to its strategic goals. Using a template for your analysis helps standardize the process and offers the following benefits: ### Clarifies business objectives By structuring assessments around predefined strategic goals and performance indicators tied directly to desired outcomes, a gap analysis template keeps the most critical business objectives as the central focus. This prevents wasted effort evaluating irrelevant metrics or factors disconnected from top priorities. ### Provides universal understanding Standardizing gap examinations into a consistent outline brings shared clarity across leadership and staff teams. This process informs all stakeholders, so the entire organization understands exactly which deficiencies require addressing, enabling a unified commitment to resolutions. ### Drives data-based strategizing [Over 91% of organizations](https://www.wavestone.us/insights/data-and-analytics-leadership-annual-executive-survey-2023/) achieved measurable value from data-driven investments in 2023. Quantifying exactly where and how the company falls short of benchmarks grounds solutions in research rather than assumptions. Fact-based gap awareness guides effective planning to address where improving weaknesses is most likely to drive desired growth. Download for Free ## Frequently Asked Questions ### Is this gap analysis template free and customizable? Yes, our gap analysis template is completely free to download and can be customized. ### What are the key components of a gap analysis template? The template should include an overview of current state performance, clear definitions of the future state goals, quantified gap descriptions between them, a root cause analysis of shortcomings, a system to prioritize gaps, and data-driven recommendations to address them. ### How do you identify performance gaps? Comparing actuals to targets in metrics reporting, analyzing customer feedback versus expectations, process mapping to surface workflow inefficiencies, and conducting staff interviews to uncover bottlenecks are all methods to identify performance gaps. ### Who should conduct a gap analysis? While leadership often conducts company-wide analyses, individual department heads focused on narrower goals can benefit from a local gap analysis. ### Related Tags: - [Templates](https://www.hubspot.com/resources/templates) - [Excel](https://www.hubspot.com/resources/templates/excel) - [Google Sheets](https://www.hubspot.com/resources/templates/google-sheets) - [Marketing](https://www.hubspot.com/resources/templates/marketing) - [Business](https://www.hubspot.com/resources/templates/business) ## See other Business Templates Previous Next - ### One Page Business Plan Template Need to write a business plan but don’t know where to begin? Download our free 1-page business plan template for any type of company. [Download Template](https://www.hubspot.com/resources/templates/one-page-business-plan) - ### Competitive Analysis Template Assess the strengths and weaknesses of the other companies in your market to improve your organization's strategic plan. [Download Template](https://www.hubspot.com/resources/templates/competitive-analysis) - ### Job Estimate Template Give future clients a detailed view into the costs of a job with this estimate template. [Download Template](https://www.hubspot.com/resources/templates/job-estimate) - ### Product Roadmap Template Align your team on the direction of your product with this simple product roadmap template. [Download Template](https://www.hubspot.com/resources/templates/product-roadmap) - ### BCG Matrix Template Strategically manage your company's products with the help of the BCG Matrix. [Download Template](https://www.hubspot.com/resources/templates/bcg-matrix) - ### Market Analysis Template Use this market analysis template to organize your research on a market segment. [Download Template](https://www.hubspot.com/resources/templates/market-analysis) - ### Project Report Template Utilize this template to present a project report to your team or executives. [Download Template](https://www.hubspot.com/resources/templates/project-report) - ### Questionnaire Template Use this free questionnaire template to collect data and understand how customers feel about your business. [Download Template](https://www.hubspot.com/resources/templates/questionnaire) - ### Standard Operating Procedures (SOP) Describe the how, what, and where of your organizational tasks to employees with this free SOP template [Download Template](https://www.hubspot.com/resources/templates/sop-template) - ### Sales Lead Tracker Template Use this free spreadsheet to learn what lead data matters most before graduating to automated sales software. [Download Template](https://www.hubspot.com/resources/templates/lead-tracker) - ### Project Schedule Template Organize each activity of your projects annually with the help of the schedule template. [Download Template](https://www.hubspot.com/resources/templates/project-schedule) - ### Contingency Plan Template Use this contingency plan template to communicate risk, prevention, and mitigation measures in your company. [Download Template](https://www.hubspot.com/resources/templates/contingency-plan) [See All Business Templates](https://www.hubspot.com/resources/templates) Get the template for free! Download for free Close ## Download Free Template Available for Excel & Google Sheets Form not available Copyright © 2026 HubSpot, Inc. - [Legal Center](https://legal.hubspot.com/legal-center) - [Privacy Policy](https://legal.hubspot.com/privacy-policy) - [Security](https://legal.hubspot.com/security) - [Website Accessibility](https://legal.hubspot.com/website-accessibility) - [Manage Cookies](https://www.hubspot.com)