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Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm?issue=64) - [__Overview of all products__](https://www.hubspot.com/products/get-started?issue=64) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing?issue=64) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales?issue=64) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service?issue=64) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content?issue=64) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data?issue=64) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue?issue=64) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm?issue=64) - 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## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?issue=64) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?issue=64) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?issue=64) - [Manage content](https://www.hubspot.com/use-case/manage-content?issue=64) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?issue=64) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?issue=64) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?issue=64) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?issue=64) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?issue=64) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?issue=64) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?issue=64) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?issue=64) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?issue=64) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?issue=64) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?issue=64) - [Pricing](https://www.hubspot.com/pricing/marketing?issue=64) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?issue=64) - [What's New in HubSpot](https://www.hubspot.com/new?issue=64) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?issue=64) - [Sustainability](https://www.hubspot.com/sustainability?issue=64) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?issue=64) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?issue=64) - [Technology Partner Program](https://www.hubspot.com/partners/app?issue=64) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?issue=64) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?issue=64) - [Startup Partner Program](https://www.hubspot.com/startups/partners?issue=64) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?issue=64) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?issue=64) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?issue=64) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?issue=64) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?issue=64) - [Migration](https://www.hubspot.com/services/professional/migrations?issue=64) - [Premium Support](https://www.hubspot.com/services/premium-support?issue=64) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?issue=64) - About About - [About Us](https://www.hubspot.com/our-story?issue=64) - [Careers](https://www.hubspot.com/careers?issue=64) - [Contact Us](https://www.hubspot.com/company/contact?issue=64) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?issue=64) [Start free or get a demo](https://www.hubspot.com/products/get-started?issue=64) [Log in](https://app.hubspot.com/login?issue=64) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?issue=64) - [Case Studies Overview](https://www.hubspot.com/case-studies?issue=64) - [Directory](https://www.hubspot.com/case-studies/directory?issue=64) - Workleap  # How Acumen Eliminated Missed Renewals and Earned Its Biopharma Clients' Trust With Revenue Hub Healthcare 25-200 employees  - 0 missed renewals since moving to Revenue Hub - 60+ annual subscription - 20+ hours saved per month on admin Use Cases - Close Deals Products - [Revenue Hub](https://www.hubspot.com/pricing/commerce?issue=64) Featured - Contracts - Renewals ### Story Overview Acumen consolidated quoting, subscriptions, and revenue reporting into HubSpot Revenue Hub — eliminating missed renewals, billing errors, and over 20 hours of monthly admin. ### About Company Acumen Medical Communications is a Boston-based provider of medical writing, editorial, and clinical development services for biopharma, with a Smart Document Solution software suite for regulatory writers and editors. #### The Background For Acumen, precision is the product Since 2016, Acumen has helped biopharmaceutical companies turn scientific data into the regulatory documents that move drugs from research into patients’ hands. Its network of over 50 expert contributors supports small and mid-size biotechs through every stage of submission: INDs, NDA filings, safety narratives, and scientific publications.  Many of Acumen's clients are venture-funded biotechs racing to move a drug into clinical trials, where the documentation submitted to the FDA can determine whether a therapy advances or stalls. For clients working under that kind of pressure, the partners they choose must be precise and dependable. Alongside its writing and editorial services, Acumen has built a Smart Document Solution software suite to help regulatory writers and editors build, review, and submit time-critical medical documents faster. Acumen has gained a reputation among biopharma clients for precision even under the tightest deadlines. But while the quality of Acumen’s work was clear to its customers, the way it operated behind the scenes had not kept pace with what it delivered. #### The Challenge The workarounds had become the workflow Pharma companies relying on Acumen operate in tightly regulated environments where their own teams are under pressure to meet clinical and regulatory timelines and bring treatments to market. Small details such as a missing PO number or a wrong renewal amount get flagged, escalated, and bounced back through corporate accounts payable systems. For a trusted vendor handling million-dollar SOWs and time-sensitive submissions, looking disorganized carries a real cost to Acumen’s client relationships. That cost was building inside Acumen For several years, billing fell to Bruce Pierce, Director of Product Development, who led the software business and ran the post-sale process himself using a mix of disconnected tools and manual processes. The patchwork included Harvest for time capture, QuickBooks for invoicing, Smartsheet for renewal tracking, Stripe for payments, and HubSpot for quotes — none of them designed specifically for what Acumen was asking them to do. “We had to get creative to work around the time tracking systems for software sales,” Bruce admits, “like logging one hour in Harvest at $17,000 to match a subscription contract value. There were all kinds of opportunities for things to get mixed up, especially come renewal time. And they did.” Renewals were the most visible problem. Bruce manually tracked ~60 annual subscriptions on a Smartsheet, and had to remember to send each renewal out at the right amount, with the right number of seats. Renewals were entered a year in advance, but customer circumstances rarely stayed the same that long. Three or four each year would get missed, delayed, or sent at the wrong amount because something had changed since the original entry. “Sometimes the renewal wouldn’t go out, and we would miss revenue as a result,” Bruce says. “That was completely unacceptable.”    20+ hours every month lost to manual admin When Alli Trenor joined Acumen as Solutions Specialist a year ago, fixing the post-sale operation was a core part of her remit. Clients increasingly required invoices submitted as PDFs through their AP portals, with PO numbers in a specific field. Active subscription invoices can’t be edited mid-cycle, so a missing PO number causes the invoice to bounce back through the client’s AP system — sometimes up to three times. When a customer wants to add seats partway through a subscription cycle, the workflow runs to several extra steps: void the invoice, clone it, update the subscription, send again. Each bounced invoice meant time-consuming back-and-forth. For clients with their own deadlines to hit, the friction added up on their side too. More than 20 hours a month disappeared into billing admin that should have been automatic. #### The Solution One workflow from quote to subscription When Bruce went looking for a platform to handle billing properly, the choice was straightforward. “What we had was so messy, I just wanted to not be doing that anymore,” he says. Acumen was already using HubSpot for quotes and CRM, with Stripe running separately. Bringing it all together inside HubSpot Revenue Hub was the natural next step. That workflow now starts at the quote. HubSpot held Acumen’s sales agreement templates, including the structure typical of their deals: a one-time service fee combined with an annual software subscription. When a customer signs, Alli converts the quote to a subscription in a single workflow with no handoff to finance, re-keying, or manual reconciliation. 60+ renewals now run themselves The Smartsheet is gone. Subscriptions in HubSpot automatically renew on schedule, and Alli no longer scans spreadsheets each week to check what’s coming up. “Before, the process was checking the Smartsheet to see whose renewal was coming up — and hoping nothing slipped through,” Alli says. “Now I trust the system to send them, and none have been missed.” Real-time revenue dashboards put everyone in the picture Stripe moved inside HubSpot too, where it was previously separated from deal and invoice data. Payment information now flows back to the customer record automatically — making accurate revenue reporting possible without anyone having to reconcile across systems. Before HubSpot, pulling together monthly revenue figures meant emailing the finance person and asking what had been paid in QuickBooks that month. Revenue Hub provided real-time dashboards for management reporting. “It’s easy to tell how much we billed and collected in a month, the year-to-date revenue,” Alli says. “It gives us so much more insight. We can easily see what’s a new sale versus a renewal versus an upsell, whether our sales and outreach activity is working, and whether we’re on track for the year.” The numbers are also more trustworthy. “We can now report on invoices actually billed, so it really reflects the true amount — not just expected subscription revenue, which is always subject to change,” says Alli. #### __The Transformation__ __From managing a process to trusting a process__   Since moving to Revenue Hub, Acumen has not missed a renewal. Around 60 subscriptions run on automation, 20+ hours of monthly billing admin are gone, and reports that took over two hours now live in real-time dashboards.   Clients no longer get late renewals, wrong amounts, or apologetic “ignore that one, here’s the correct version” emails. The operational back-end now matches the quality of Acumen’s work. For clients managing their own regulatory deadlines, that reliability gives them one less thing to chase.   For Alli, the change shows up in her workday. “What we’ve built is the ability to walk away and trust that what we’ve set up will do what it’s supposed to do automatically.” With billing admin off her desk, her focus has moved to customer success and supporting sales.   The bigger shift is what it means for customers relying on Acumen. “Our time savings are significant, but what matters even more is that things just work for our customers,” Bruce says. “They're not chasing us about invoices or getting the wrong amount, and that reflects on us.”   For teams racing to bring a therapy to market, having a partner whose operations match the precision of their work is part of what makes Acumen the right choice.   For Acumen, this is just the start   What started as a fix for missed renewals has become the platform Acumen runs its commercial side on.   “As a small team, we need to be able to do more with less," Bruce says. "By leveraging what’s in HubSpot, we’re saving time and giving ourselves the opportunity to do new stuff we haven’t done before.”   A QuickBooks integration is on the horizon, and new Revenue Hub capabilities now address mid-cycle subscription edits and PO numbers on subscription invoices.   “With HubSpot, we’ve eliminated manual processes that were leading to errors,” Bruce says. “But the much bigger growth opportunity is the foundation that it gives us. Now that we have an integrated system, there are a lot of other things we are excited to build.”   Table of Contents Table of Contents - [The Background](https://www.hubspot.com#the-background) - [The Challenge](https://www.hubspot.com#the-challenge) - [The Solution](https://www.hubspot.com#the-solution) - [The Transformation](https://www.hubspot.com#the-transformation)  > What we’ve built is the ability to walk away and trust that what we’ve set up will do what it’s supposed to do automatically. Before, everything was manual. Now we can focus on sales and customer success instead of chasing invoices. Alli Trenor Solutions Specialist [Acumen Medical Communications](https://www.acumenmedcom.com/?issue=64)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo?issue=64) ##### Related Case Studies -  ### How Paiv Tripled Deal Conversions with Commerce Hub’s AI-Powered CPQ - 25-200 employees - United States - Revenue Hub * * * [Read more](https://www.hubspot.com/case-studies/paiv?issue=64) -  ### How a Two-Person Wealth Firm Saves $70K+ a Year and Makes Every Client Feel Seen with HubSpot Agent Builder - 25-200 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/concierge-wealth-management-agent-builder?issue=64) -  ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - Healthcare - United States * * * [Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant?issue=64) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - 25-200 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/eventus?issue=64) - 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25-200 employees - United States - Revenue Hub * * * [Read more](https://www.hubspot.com/case-studies/paiv?issue=64) -  ### How a Two-Person Wealth Firm Saves $70K+ a Year and Makes Every Client Feel Seen with HubSpot Agent Builder - 25-200 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/concierge-wealth-management-agent-builder?issue=64) -  ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - Healthcare - United States * * * [Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant?issue=64) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - 25-200 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/eventus?issue=64) -  ### How Turno Turned Mountains of Customer Data into Guest Experiences That Deliver, with HubSpot’s Connector for Claude - 25-200 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/how-turno-turned-mountains-of-customer-data-into-guest-experiences-that-actually-deliver-with-hubspots-connector-for-claude?issue=64) - 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