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[Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - Arduino  # A new customized CRM for Arduino, the global leader in open-source hardware and software Manufacturing 200-1,000 employees  Use Cases - Full CRM Products - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Sales Hub](https://www.hubspot.com/products/sales) ### Story Overview Impresoft Engage, in partnership with HubSpot, empowered Arduino with a new, personalized CRM solution. This tailored system streamlined and optimized internal processes for marketing and sales management, leveraging HubSpot's robust platform capabilities. ### About Company Arduino is a leading company in the production and distribution of hardware and software components for the IT sector. The company, based in Italy with a network of foreign branches, including one in the United States, serves both large corporate groups and educational institutions. Arduino offers technological solutions known for easy accessibility and a high level of customization.                                          __The Challenge and Goals__ [Arduino](https://www.arduino.cc/), a solid and structured company with clear development goals, sought [Impresoft Engage](https://www.impresoftengage.com/it/) support in implementing and customizing a new CRM. The aim was to streamline and centralize customer data management. The intervention had clear objectives: optimize the management of different workflows, enhance the effectiveness of customer proposals, and simplify forecasting for complex projects that could span several years.  Arduino stands out for its presence in various spheres, combining an industrial component focused on prototyping and scalable actions, an educational commitment through tools and resources for learning electronics and programming, and a part dedicated to the DIY (Do It Yourself). This last aspect reflects Arduino's open and accessible approach, encouraging enthusiasts to create and share projects.  Since the company positions itself as a catalyst in technological innovation, offering solutions and platforms ranging from education to industry and individual creativity, one of the main challenges was to fully understand the needs of a company that has so many peculiarities. Arduino was already familiar with HubSpot's capabilities, and the decision to use HubSpot Smart CRM was straightforward due to previous positive experiences. Impresoft Engage was engaged to specifically customize the platform.                                             __The Solution__ Impresoft Engage provided and customized the CRM, integrated with HubSpot Sales Hub and HubSpot Marketing Hub (both with professional licenses). The new CRM facilitates easy and immediate management of customer records, correspondence activities, and incoming leads for potential new users, carefully qualified using their sales qualification framework.  The CRM was meticulously customized to meet Arduino's specific needs. All company employees immediately benefited from its capabilities, ensuring seamless integration with data from the previously used company management system. This enabled the inclusion of not only data from approximately 8,500 contacts (corresponding to around 3,500 companies) but also information on over 4,000 completed deals. Arduino now possesses a comprehensive and up-to-date database that goes beyond current situations, including data on closed deals.  The CRM works seamlessly as a support for the Sales department. Within a few months, data on approximately 200 new deals were entered into the platform, well-configured and correctly linked to corresponding contacts. This demonstrates the effectiveness of the provided tool and the client's strong motivation to use it to its full potential. Impresoft Engage continues its collaboration with Arduino, with ongoing projects focusing on the development of reporting functionalities and continuous implementation of the tool in sales automation. Marketing, through HubSpot Marketing Hub, is also set for further implementation to enhance communication actions with customers and potentials.                                                         __Key Points__ Impresoft Engage intervention unfolded in several successive phases, paving the way for a long-term partnership: 1. __Analysis__: started with an analysis of the client's Sales team processes, particularly examining sales pipelines and defining buyer persona profiles. 2. __Platform configuration__: based on analysis results, Impresoft Engage customized the platform, particularly focusing on lead qualification phases in the presale stage. 3. __Lead scoring__: implemented features such as playbooks and sequences to support the sales area in lead analysis, concretely evaluating the potential of each contact and optimizing efforts in relationship development. 4. __Integration development with external tools:__ we responded to Arduino's request to integrate the HubSpot platform with other tools used by external partners, such as an external CDP (Customer Data Platform) and NetSuite management integration with their custom platforms. Table of Contents Table of Contents > I collaborated with Impresoft Engage on the implementation of the HubSpot CRM. They were extremely effective both in the preliminary study phase and in the subsequent stages of implementation, launch, and adjustment Renato Zanovello Enterprise Channel Sales Director  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### Effe Perfect Wellness achieves full lead management cycle from lead generation to sale with HubSpot - Manufacturing - 200-1,000 employees - Italy * * * [Read more](https://www.hubspot.com/case-studies/effe-perfect-wellness) -  ### How a historic Italian manufacturer of luxury faucets shifted from Excel files to a comprehensive Digital Transformation - Manufacturing - 200-1,000 employees - Italy * * * [Read more](https://www.hubspot.com/case-studies/fantini-rubinetti) -  ### Recreational Group Boosts Marketing with Help from HubSpot App Marketplace - Manufacturing - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/recreational-group) -  ### Successful Customer Service for Worx: a world leader in power tools - Manufacturing - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/positec-group) -  ### Colnago leverages a constantly updated platform to optimize Customer Experience - 200-1,000 employees - Italy - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/colnago) -  ### InBound and HubSpot CRM enhanced Galbani Professionale's B2B2C engagement, boosting measurement and sales process efficiency - 200-1,000 employees - Italy - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/galbani-professionale) -  ### How the Switch to HubSpot CRM Revolutionized Customer Acquisition, Doubling Efficiency and Conversion Rates - 200-1,000 employees - Italy - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/conte.it-assicurazioni-cane-e-gatto) -  ### PRECISION Successfully Migrates to HubSpot and Achieves Better Marketing, Sales, and Services Results - Manufacturing - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/precision) -  ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - 200-1,000 employees - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - 200-1,000 employees - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) -  ### Effe Perfect Wellness achieves full lead management cycle from lead generation to sale with HubSpot - Manufacturing - 200-1,000 employees - Italy * * * [Read more](https://www.hubspot.com/case-studies/effe-perfect-wellness) -  ### How a historic Italian manufacturer of luxury faucets shifted from Excel files to a comprehensive Digital Transformation - Manufacturing - 200-1,000 employees - Italy * * * [Read more](https://www.hubspot.com/case-studies/fantini-rubinetti) -  ### Recreational Group Boosts Marketing with Help from HubSpot App Marketplace - Manufacturing - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/recreational-group) -  ### Successful Customer Service for Worx: a world leader in power tools - Manufacturing - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/positec-group) -  ### Colnago leverages a constantly updated platform to optimize Customer Experience - 200-1,000 employees - Italy - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/colnago) -  ### InBound and HubSpot CRM enhanced Galbani Professionale's B2B2C engagement, boosting measurement and sales process efficiency - 200-1,000 employees - Italy - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/galbani-professionale) -  ### How the Switch to HubSpot CRM Revolutionized Customer Acquisition, Doubling Efficiency and Conversion Rates - 200-1,000 employees - Italy - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/conte.it-assicurazioni-cane-e-gatto) -  ### PRECISION Successfully Migrates to HubSpot and Achieves Better Marketing, Sales, and Services Results - Manufacturing - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/precision) -  ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - 200-1,000 employees - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - 200-1,000 employees - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) -  ### Effe Perfect Wellness achieves full lead management cycle from lead generation to sale with HubSpot - Manufacturing - 200-1,000 employees - Italy * * * [Read more](https://www.hubspot.com/case-studies/effe-perfect-wellness) -  ### How a historic Italian manufacturer of luxury faucets shifted from Excel files to a comprehensive Digital Transformation - Manufacturing - 200-1,000 employees - Italy * * * [Read more](https://www.hubspot.com/case-studies/fantini-rubinetti) -  ### Recreational Group Boosts Marketing with Help from HubSpot App Marketplace - Manufacturing - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/recreational-group) -  ### Successful Customer Service for Worx: a world leader in power tools - Manufacturing - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/positec-group) -  ### Colnago leverages a constantly updated platform to optimize Customer Experience - 200-1,000 employees - Italy - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/colnago) -  ### InBound and HubSpot CRM enhanced Galbani Professionale's B2B2C engagement, boosting measurement and sales process efficiency - 200-1,000 employees - Italy - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/galbani-professionale) -  ### How the Switch to HubSpot CRM Revolutionized Customer Acquisition, Doubling Efficiency and Conversion Rates - 200-1,000 employees - Italy - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/conte.it-assicurazioni-cane-e-gatto) -  ### PRECISION Successfully Migrates to HubSpot and Achieves Better Marketing, Sales, and Services Results - Manufacturing - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/precision) -  ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - 200-1,000 employees - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - 200-1,000 employees - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) [See all case studies](https://www.hubspot.com/case-studies/directory) [Back to top](#) Back Close ## Popular Features - [All Products and Features](https://www.hubspot.com/products) All Products and Features - [HubSpot AEO](https://www.hubspot.com/products/aeo) HubSpot AEO - [Free Meeting Scheduler App](https://www.hubspot.com/products/sales/schedule-meeting) Free Meeting Scheduler App - 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