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Bluesun Hotels Doubles Revenue with HubSpot

Discover how HubSpot helped Bluesun Hotels achieve remarkable results, including 800,000 Website Visitors in just one month and exceeding all previous Booking and Revenue targets.

  • 98% Revenue Increase

  • 83% Leads Increase

  • 60% Faster Lead Response Time

Bluesun Hotels & Resorts

Bluesun Hotels & Resorts is a leading hotel chain with 12 beachfront hotels and 1 campsite on the Adriatic coast, an airport on the Island of Brač and other assets located in popular tourist destinations in Croatia.


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    Since implementing HubSpot Marketing, Sales and Service Hub in 2019, Bluesun doubled direct revenue, enhanced customer support and satisfaction while improving operational productivity and efficiencies.  This enabled Bluesun to achieve significant business growth by streamlining their Direct Sales, Marketing and Customer Support functions.

    Increased Website Traffic

    Marketing Hub enabled improved digital marketing initiatives leading to increased website traffic.  HubSpot’s marketing automation features helped Bluesun to personalize their marketing messages, targeting specific segments of their audience with efficient lead generation campaigns.  HubSpot’s analytics features helped Bluesun track and analyze the performance of their campaigns, which has allowed them to make data-driven decisions on where to allocate their marketing budget.

    Doubling Revenue in Just One Year

    Sales Hub enabled a streamlined sales process leading to increased revenue. HubSpot’s CRM features helped to manage the sales pipeline and customer interactions more effectively, resulting in a faster deal close rate.  HubSpot’s sales automation features improved Bluesun’s Sales Team productivity by automating repetitive tasks, such as email follow-ups and data entry.

    Enhanced Customer Satisfaction

    Service Hub facilitated enhanced customer support processes leading to a significant improvement in customer satisfaction.  HubSpot’s help desk features enabled Bluesun to address customer enquiries more efficiently by providing a unified interface for managing all customer communication channels, including email, chat, WhatsApp, social media, and phone with the Aircall integration which helped to eliminate the need of using other non-integrated software for support such as 3rd party phone calls, Live Chat and Zendesk.  HubSpot’s knowledge base feature improved their self-service offerings, thereby reducing the volume of customer support requests.

    Increased Operational Efficiency

    Operations Hub enabled a streamlined approach to data formatting and daily task prioritization of the sales representatives.  Additionally, they rely on Datasets to perform intricate calculations required for report generation.  To enhance communication with their Loyalty program database, Bluesun implemented 'Custom Script' coded actions in addition to leveraging Hubspot’s API for efficient data management within the platform.

    Krunoslav Herceg, Online Sales Manager, Bluesun Hotels & Resorts

    "Hubspot has been a game-changer for Bluesun Hotels & Resorts, enabling us to optimize the entire guest experience from the initial awareness stage to the ultimate delight phase”

    “With Hubspot, all our Sales and Marketing efforts are centralized in one place, making it a revenue tool as a part of the data our Marketing & Sales team need to plan their activities.”

    “Integrating HubSpot’s CRM with our Property Management System (PMS) and booking engine allows us to be completely aligned and compliant with GDPR regulations as a single point of truth.”

    HubSpot has been a valuable addition to Bluesun's technology stack and has helped the company to achieve their business growth goals.

    “Our approach to lead generation and customer nurturing is centered on delivering a natural, human-based experience. The ultimate goal is to enhance the customer journey and increase sales while also saving time for our sales reps to focus on what matters most.”
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