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[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - AMADORI  # Italian food company with €1 billion revenue consolidates website, lead generation, service management, and loyalty programs into HubSpot. Food & Hospitality 200-1,000 employees  - 2,000+ tickets managed since August 2023 - 25,000+ contacts profiled on HubSpot - 200+ subscribers to the HubSpot integrated loyalty platform Use Cases - Integrations - Inbound Marketing - Improve Service Products - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Service Hub](https://www.hubspot.com/products/service) - [Content Hub](https://www.hubspot.com/products/content) ### Story Overview By switching to HubSpot, Amadori, a leading company in the food sector, revamped its website to serve as a central hub for all customer interactions, streamlined an omni channel lead generation strategy and integrated into the platform a service management system that enhanced customer experience, while also offering the chance to sign up into the integrated loyalty platform for a chance to win serious prizes. ### About Company The Amadori Group, based in San Vittore di Cesena, is currently one of the leading players in the Italian agri-food industry. Specializing in the poultry sector, the company is expanding its product range to include a wide variety of proteins: from traditional white meats (chicken and turkey) and yellow products (eggs and egg products), to pink meats (pork), and even green proteins, aiming to be an innovative Italian Protein Company attentive to evolving consumer eating habits. ```   ``` Challenges and goals in switching to a new platform The development of Amadori's website represented a significant step forward in the broader digital transformation process undertaken by the company. The project aimed to strengthen the new brand image and promote effective and direct communication with consumers to enhance the user experience and highlight the company's identity. The choice fell on HubSpot due to its fully integrated features, which enable omnichannel relationship management with customers and fans, and because of its robust security level, managed with the implementation of the SSL protocol, the use of a Web Application Firewall, and advanced 24/7 security monitoring systems with intrusion detection.  This technological preference marked a significant change from the previous platform and immediately allowed the consolidation of lead generation, Email Marketing, Social Media Marketing, and CRM tools into a single hub. The ultimate goal was to use the behavioral data collected to improve the effectiveness of digital marketing activities. This was exemplified by the participation of the Romagna-based company in Rimini Wellness 2023 and 2024, as well as the web version of the “Sua Maestà Pollo Il Campese” campaign. The development operations were conducted by [DMA, a HubSpot Diamond Partner](https://www.dma.it/), in two project waves. The first wave focused on the development of the more corporate pages of the site, which facilitated navigation, guiding users through the various aspects of the Amadori world, from product origins to sustainability initiatives. The second wave was dedicated to the “[Ama il benessere](https://www.amadori.it/ama-il-benessere)” blog and the recipe collection “[Buon appetito!](https://www.amadori.it/ricette)”, which positively impacted SEO by positioning numerous business-relevant keywords in feature snippets or the top positions of the SERP. Managing Loyalty Initiatives with HubSpot and LoyaltyOne In the B2B context, Amadori recognized the importance of developing a trust-based and continuous relationship with its direct customers, such as butcher shops and delicatessens, by adopting a loyalty system integrated with HubSpot through [LoyaltyOne](https://www.loyaltyone.io/), the B2B loyalty platform created by DMA. Amadori's loyalty strategy involves agents collecting the membership of butcher shops and delicatessens to the program during their visits. These memberships are then sent to Amadori's Trade Marketing team for approval. Once approved, the butcher shop or delicatessen receives a digital onboarding to the loyalty program via a funnel of email and SMS marketing automation managed entirely on HubSpot. Following this onboarding, the customer starts earning points for each subsequent order placed through their assigned agent. This process is supported by a robust integration with JD Edwards, allowing for daily updates of all orders. Orders that exceed a certain threshold or include promotional products automatically generate loyalty points on HubSpot. These points are then communicated to LoyaltyOne, which updates the customer interface. ## Service Management Platform Migration The migration project from the previous tool to HubSpot, promoted by Amadori's Digital Team, lasted 2 months and was launched in early August 2023. During this process, the Amadori Digital Team outlined a series of very specific requirements and needs, which DMA addressed through collaborative and productive consultations.  Specifically, the first wave of the project focused on analyzing existing processes, identifying critical issues, and understanding user habits, with the aim of replicating the existing implementation and leveraging the migration to optimize the system. The team conducted the process analysis in parallel with the platform implementation, thereby reducing time and supporting the analysis meetings with concrete examples directly on HubSpot.    After completing the analysis and initial implementation, the project proceeded with customizing the views according to the team's needs. Amadori users now see only the information relevant to their respective departments, which has been highly successful, allowing users to focus solely on useful information. The implementation also impacted the website: the contact page form was extensively revised, creating a new type of privacy consent to ensure that site-wide generated leads were properly managed and that their flow was separated from Marketing leads. Following the first wave of the project, the second wave focused on organizing users and teams. This included rewriting the email templates used by various operators to speed up communication with customers and between teams, ensuring effective cross-functional alignment. Additionally, specific permissions were set, and customized notification profiles were created to improve daily management. A key point was the visibility of tickets. Each Amadori service management team now sees only the tickets associated with its members, identified with colored labels to help administrators quickly understand the workload of the various teams. All these technical activities were supported by meetings dedicated to testing the correct functioning of processes and training sessions to increase HubSpot adoption, understand potential friction points, and gather optimization insights. # Impact of this critical consolidation and future The new website has significantly improved interaction with consumers, allowing Amadori to effectively communicate company values and product information. With the site now fully operational, the company is monitoring and optimizing its performance to ensure the best possible user experience and support Amadori's digital growth objectives. The migration of service management to HubSpot has also had positive effects. The introduced automations enable the company to organize workflows and ensure that every action, from changing a ticket's status to updating a contact, is handled smoothly. The various stages of the process are viewable in a dedicated pipeline, allowing for smoother ticket management and better analysis of customer data, resulting in quicker and more targeted responses. Transitioning from multiple disjointed systems to a unified solution has led to cost savings and provided Amadori with a modern and more intuitive solution for internal users. This has also facilitated collaboration between teams, improving communication and operational efficiency. With a comprehensive and integrated view of customer interactions through HubSpot, Amadori can leverage this data to further refine marketing and service strategies, making every customer interaction an opportunity to enhance loyalty and satisfaction. Looking to the future, the decision to consolidate technologies and processes within HubSpot is poised to be a catalyst for new marketing and customer service initiatives. As Amadori continues to expand and innovate in the agri-food sector, the ability to quickly adapt to consumer needs through effective digital management will become an even more significant competitive advantage. Table of Contents Table of Contents - - [Service Management Platform Migration](https://www.hubspot.com#service-management-platform-migration) - [Impact of this critical consolidation and future](https://www.hubspot.com#impact-of-this-critical-consolidation-and-future)  > The introduction of HubSpot into the company occurred gradually, with the goal of consolidating a series of solutions that we had implemented over the years in a fragmented manner onto the platform. The integration of the website, LP, service management, and B2C CRM is now a reality, allowing us to move on to the second wave of the project, which is more dedicated to B2B. Sandro Salvigni Head of Digital Transformation Amadori  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. 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200-1,000 employees - Marketing Hub - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm) -  ### How HubSpot and Cloudfresh Brought Scale and Efficiency to Teams at Ekol Logistics - 200-1,000 employees - Marketing Hub - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/ekol-logistics) -  ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - Italy - Marketing Hub - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/smartpricing) -  ### How Morehouse College Modernized Admissions Content and Protected Its Voice with Breeze Assistant - 200-1,000 employees - Marketing Hub - Content Hub * * * [Read more](https://www.hubspot.com/case-studies/morehouse-college) [See all case studies](https://www.hubspot.com/case-studies/directory) [Back to top](#) Back Close ## Popular Features - [All Products and Features](https://www.hubspot.com/products) All Products and Features - 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