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[Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### Breeze AI agents and features that power the entire platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __Breeze__ \ AI agents and features that power the entire platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - Clearwing  # How Clearwing Ran Its End-to-End AVL Expo Campaign in Marketing Hub — Driving $8M in Revenue and 4,200% ROI Events 200-1,000 employees  - 8M+ in revenue - 4,200k% ROI - 250+ hot leads Use Cases - Automate Marketing Products - [Marketing Hub](https://www.hubspot.com/products/marketing) Featured - Marketing Studio ### Story Overview Clearwing centralized its campaign planning and execution with Marketing Hub, unifying data, asset management, and campaign performance tracking in one platform. They then layered in marketing studio—a visual, collaborative canvas within Marketing Hub—to storyboard and accelerate campaign planning. Together these tools reduced campaign build time from weeks to days and enabled Clearwing to deliver seamless, personalized experiences across every customer touchpoint. ### About Company Clearwing is a leading full‑service production company specializing in live event technical design, production, and technology rentals. From concerts and multi‑stage festivals to corporate gatherings, theatrical productions, and systems integration projects, our experienced crews and design teams deliver cutting‑edge audio, lighting, video, staging, and rigging solutions across the U.S. and worldwide. Founded in 1976 and now part of Clair Global, we continue to create amazing experiences—seamlessly, safely, and spectacularly. * * * #### __Story Snapshot__    * * * #### __The Background__ __From Local Sound Crew to Global Partner in Experience Design__ Clearwing has been in the business of awe since 1976. The company delivers high-end audio, lighting, video, and staging systems that power some of the most memorable live and installed experiences across the country—from local organizations to major touring acts, festivals, corporate gatherings, and multimillion-dollar venue installations.  “Anyone can sell gear,” said Jay Baumgardner, Marketing Manager. “What makes us different is our people—the way we approach growing our business and building trust.” Today, Clearwing operates as both a live production partner and a systems integrator, serving venues, production teams, and institutions nationwide. Whether it’s helping a church choose the perfect sound system or supporting a venue preparing for its biggest event of the year, Clearwing shows up with the same care and expertise. With ambitious growth goals, they needed a faster, smarter, and more consistent way to tell that story to the market. Many of Clearwing’s salespeople spent decades running sound and lights themselves, giving them deep technical credibility and making them trusted experts in their customers’ eyes. #### __The Challenge__ __Scaling Event-Driven Growth Without the Right Tools__ Clearwing’s reputation is built on partnership and visibility. But when Jay joined the company, he quickly realized that the marketing systems behind the scenes didn’t match the company’s reputation onstage. Campaigns were spread across multiple disconnected tools: Mailchimp for email campaigns, Asana for project management, Hootsuite for social scheduling, Eventbrite for event registrations and management, and even SurveyMonkey and Google Sheets, making every event feel like a heavy lift. This led to manual reporting and anecdotal attribution, making it impossible to accurately measure ROI and pinpoint customer drop-offs effectively. “I was told, ‘someone saw an ad,’ but I had no way to verify it,” Jay said. “We were guessing when we needed to be exact.” For a business where majority of revenue depends on live experiences, these disconnections weren't just inefficient—they risked impeding business growth. That makes AVL Expo, their flagship showcase, the centerpiece of their marketing strategy. AVL Expo brings together 600+ customers and 100+ exhibitors for two days of product demos, networking, and training. Customers don’t just read spec sheets—they stand in front of massive sound systems, hear the clarity of the mix, and feel the energy of professional lighting rigs. Because audiovisual decisions hinge on how systems sound and look in the space, in-person demos drive attendance, pipeline, and purchase confidence. Clearwing also runs smaller in-person trainings and breakout sessions throughout the year, inviting customers into their facilities to learn hands-on with the technology. But with disconnected systems, Clearwing often missed critical opportunities: - A venue manager downloaded the AVL Expo agenda but never registered - A school rep RSVP’d but didn’t attend - An exhibitor’s customer engaged online but fell off before showing up in person Without visibility or automation, those prospects were lost. And for a business built on live experiences, every missed RSVP was a missed chance to create lasting impact and drive pipeline. #### __The Solution__ __Running Smarter, Connected Campaigns__ To overcome these critical gaps and eliminate the ‘guessing game,’ Clearwing adopted Marketing Hub. This single, unified platform consolidated their disparate marketing data and streamlined campaign management, giving the team visibility into how prospects engaged and where they dropped off. “By consolidating all our marketing tools into one. We can now see exactly which contacts who engaged, how they interacted, and where they dropped off,” Jay said. “That visibility changed everything. We’re no longer guessing—we’re acting with precision.” With Marketing Hub, Clearwing can: - Automatically follow up when a venue manager downloads an agenda but doesn’t register - Deliver curated content to a school rep who attends a demo but hasn’t explored installation options - Respond dynamically to behaviors across email, web, ads, and social Instead of anecdotal feedback, the team now uses behavioral data to guide campaigns. Marketing Hub ensures no prospect falls through the cracks, so more of the right people show up at AVL Expo and other high-stakes events. Their event-driven marketing—once slowed by inefficiency—is now powered by actionable insights and consistent execution across channels. __Marketing studio: Creative Planning and Speed at Scale__ Marketing Hub replaced Clearwing’s scattered tools. Then they activated __marketing studio__—a visual planning canvas within Marketing Hub—to accelerate campaign execution. What used to be hand-sketched campaign flows on Jay’s iPad is now mapped and orchestrated visually in one collaborative workspace. “Now I can map an entire campaign visually in a single workspace,” Jay said. “Everyone sees how it connects—before we build a single asset, making it easy for anyone to hop in and see the campaign building in real time.” Marketing studio gives Clearwing: - A live storyboard for planning campaigns end-to-end - The ability to add placeholders that mark when and where assets will be needed - Calendar and board views to quickly track what’s in draft, what’s live, and what’s next The visual canvas view in marketing studio transformed Jay’s planning process, allowing his team to map every touchpoint—from emails and ads, to forms, reminders, and nurtures—creating a clear, end-to-end campaign blueprint from the outset.  For AVL Expo, Clearwing managed 500+ campaign assets through Marketing Hub. Today, with marketing studio, Jay can map campaigns like AVL Expo visually from the start—using placeholders, timelines, and a live storyboard to plan before assets are created. This new way of working reduces rework and accelerates execution. With built-in AI, content creation is no longer a bottleneck. “Marketing studio is like an extension of my team,” Jay said. “It has the ability to take care of 90% of the work—from copy to images to metadata—when I need it to so I can spend my time fine-tuning and optimizing. It even helps refine our brand voice, filling in gaps I might not have thought of and sparking creative ideas for CTAs or graphics.” #### __The Transformation__ __Helping Clearwing Customers Create Their Defining Moments__ The results speak for themselves: AVL Expo generated 250+ leads at the event which resulted in $8M+ in revenue, influenced over 100 sales, and delivered a 4,200% ROI. Faster campaign launches and stronger event attendance mean sales conversations now start with engaged, informed prospects. Clearwing has always delivered flawless productions. Now their marketing performs just as flawlessly. - __Church leaders__ choosing a new sound system receive timely, relevant content that builds confidence - __Venue operators__ get consistent follow-ups and personalized support from first click to final handshake - __Touring engineers__ trust that the same team that gets the lights and sound right on stage also gets the details right behind the scenes Attendees frequently compliment the ease of Clearwing’s registration process, and the team uses HubSpot workflows and SMS to keep them informed throughout the event. Breakout session invites are personalized based on each attendee’s interests—audio, lighting, or video—so customers engage only with what matters most to them. “We’ve always been known for getting the details right,” Jay said. “Now our marketing reflects that. We’re faster, more consistent, and more connected to what our customers actually need.” Clearwing has always helped others take the stage. With HubSpot, they’ve brought that same clarity and consistency to their own story—ensuring more customers experience the power of their technology firsthand. Table of Contents Table of Contents - [Story Snapshot](https://www.hubspot.com#story-snapshot) - [The Background](https://www.hubspot.com#the-background) - [The Challenge](https://www.hubspot.com#the-challenge) - [The Solution](https://www.hubspot.com#the-solution) - [The Transformation](https://www.hubspot.com#the-transformation)  > I used to storyboard campaigns on my iPad. Now, I use Marketing Studio’s canvas the same way. It helps me visualize, stay creative, and build campaigns that feel connected. Jay Baumgardner Marketing Manager [Clearwing](https://clearwing.com/) [](https://clearwing.com/)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### When Michigan Residents Ask AI Which Bank to Trust, Mercantile Bank Is Now the Answer with HubSpot's AEO - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/mercantile-bank-aeo) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm) -  ### Lendio Closes 58% More Deals with Marketing Hub Automation - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/lendio) - 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