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[Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### Breeze AI agents and features that power the entire platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __Breeze__ \ AI agents and features that power the entire platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - Ignite Reading  # How Ignite Reading is Accelerating Literacy in Underserved Communities with Data Hub Education 200-1,000 employees  - 4x Increase in campaign velocity (from 3/mo to 3/wk) - 90%+ Manual data work cut from weeks to hours - ~35% Higher conversion rates from targeted campaigns Use Cases - Combine Data - Enhance Data Products - [Data Hub](https://www.hubspot.com/products/operations) - [Marketing Hub](https://www.hubspot.com/products/marketing) Featured - Data Studio ### Story Overview The Ignite Reading literacy intervention program helps students nationwide master the foundational reading skills they need to become confident, fluent readers. To scale that impact, the organization turned to HubSpot’s Data Hub and Data Studio, moving from weeks-long reporting delays to same-day insights and tripling campaign output. ### About Company Ignite Reading is a literacy company with a bold mission: ensure every child in America learns to read on time—ideally by the end of 1st grade.Its high-dosage virtual tutoring program, powered by a Science of Reading-based curriculum, pairs each student with a trained tutor for daily 1:1 instruction. Johns Hopkins researchers call it “a scalable solution to accelerate early literacy outcomes,” and districts say it’s what they need to turn learners into readers. #### The Background __Helping Children Find Their Voice__ By first grade, children make a critical leap: from learning to read to reading to learn. Those who fall behind at this milestone are four times more likely to drop out of high school, and their confidence and future opportunities are at risk. Ignite Reading exists to change that trajectory. Through its one-to-one virtual tutoring model, students spend just 15 minutes a day with a trained tutor—and leave not only reading better, but believing in themselves.  Matthew Ruxton, Manager of HubSpot CRM, sees that change every day: “We’ve seen kids come in silent—afraid to speak, afraid to try—and leave our program having full conversations,” he said. “Some draw pictures for their tutors, call them their best friends. Reading unlocks confidence, and you can see the change in their faces.” The mission was working. But to reach more children, Ignite Reading needed more than tutors. It needed proof—trusted, timely data that districts could rely on, families could understand, and internal teams could act on without delay. #### __The Challenge__ __When Slow Data Delays Intervention__ For Ignite Reading’s district partners, promises weren’t enough—they needed clear evidence of progress across demographics. For under-resourced schools serving multilingual learners, IEP students, or Title I populations, timely proof of literacy growth was often the deciding factor in securing funding. \*“We had the data,” Matthew explained, “but it wasn’t usable when we needed it. And that meant districts didn’t get the full story—especially the ones serving multilingual learners, IEP students, or Title I schools. Without it, we couldn’t give them the proof they needed to move forward.”  The gap wasn’t just external. Internally, Ignite’s marketing and content teams couldn’t access the data on their own. They had to rely on Matthew to clean spreadsheets, stitch together records, and manually prepare reports. What should have been fast and self-serve became slow and reactive—turning Matthew into a bottleneck. The stakes were highest in summer. Districts had only a few weeks to assess needs, secure funding, and prepare for the school year. “Every day the data sat in spreadsheets was a day kids missed their chance at timely intervention,” Matthew said.   #### __The Solution__ __From Gatekeeper to Enabler__ Matthew realized the problem wasn’t that Ignite Reading lacked data—it was that the data was locked away. His goal was to shift from bottleneck to enabler, giving every team access to the insights they needed. That transformation began with HubSpot’s __Data Hub__ and __Data Studio__. Matthew led the effort to bring together datasets that had previously lived in silos—district enrollment, aggregated school progress metrics, tutor notes, and even government reports. What once required stitching together spreadsheets and manual report pulls became a unified, usable view inside HubSpot CRM. “What once took weeks of manual cleanup became a single, clean dataset in HubSpot CRM,” he explained. __Data Studio: Insights Everyone Can Use__ But unification wasn’t enough—Ignite Reading’s marketing and content teams had to actually use the data. With Data Studio’s spreadsheet-style interface inside HubSpot, non-technical teammates could now filter by district type, segment by demographics like multilingual learners or IEP students, and launch campaigns without waiting on Matthew.  “With Data Hub, we can democratize our data,” Matthew said. “And with Data Studio, my team can actually use it—without waiting on me or needing a technical background. They can pull the right insights in real time and move campaigns forward with confidence.” The results came quickly. Campaigns that once took weeks to prepare were ready in hours. Outreach shifted from broad blasts to precise conversations—like showing a superintendent how a peer district had seen six months of literacy gains with just 15 minutes a day. Just as importantly, schools and families began receiving timely, accurate reports they could trust.   #### __The Transformation__ __From Weeks of Waiting to Same-Day Action__ The contrast between before and after is clear. Previously, preparing data took two to three weeks, campaigns were limited to just a few per month, and Matthew served as the bottleneck for every request. Now, insights are available within hours, the team runs three targeted campaigns a week, and non-technical colleagues are empowered to act independently. “We went from being a bottleneck to being an enabler,” Matthew said. “Now our teams can move quickly, target more effectively, and ultimately help more kids learn to read.”  The shift extended beyond efficiency. District leaders now receive timely reports they can act on. Parents see their child’s growth with clarity. And Ignite Reading can reach new schools faster, ensuring children in underserved communities get intervention exactly when it counts. Ignite Reading isn’t only scaling data—it’s scaling possibility. For thousands of students, that means moving from silence to confidence, and from falling behind to discovering the joy of reading on time. Table of Contents Table of Contents - [The Background](https://www.hubspot.com#the-background) - [The Challenge](https://www.hubspot.com#the-challenge) - [The Solution](https://www.hubspot.com#the-solution) - [The Transformation](https://www.hubspot.com#the-transformation)  > We went from being a bottleneck to being an enabler. Now our teams can move quickly, target more effectively, and ultimately help more kids learn to read. Matthew Ruxton Manager of HubSpot CRM [Ignite Reading](https://ignite-reading.com/) [](https://ignite-reading.com/)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - Education - 200-1,000 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm) -  ### Lendio Closes 58% More Deals with Marketing Hub Automation - 200-1,000 employees - United States - Data Hub * * * [Read more](https://www.hubspot.com/case-studies/lendio) -  ### How Morehouse College Modernized Admissions Content and Protected Its Voice with Breeze Studio - Education - 200-1,000 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/morehouse-college) -  ### NQM Funding scales from regional player to $4B national lender with HubSpot - 200-1,000 employees - United States - Data Hub * * * [Read more](https://www.hubspot.com/case-studies/nqm-funding) -  ### How Tumblr Uses HubSpot to Connect with Millions of Users - 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