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[Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### Breeze AI agents and features that power the entire platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __Breeze__ \ AI agents and features that power the entire platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - Critizr  # Critizr Triples Monthly Recurring Revenue with HubSpot Software & Technology 25-200 employees  - 3X increase in MRR - 3X increase in leads - 10X increase in organic traffic Use Cases - Increase Traffic Products - [Sales Hub](https://www.hubspot.com/products/sales) - [Marketing Hub](https://www.hubspot.com/products/marketing) ### Story Overview By choosing HubSpot's software and capabilities, Critizr was able to increase its monthly recurring revenue (MRR) by 3X. ### About Company Critizr provides a platform that makes it easier for companies to collect and manage customer feedback. The company has over 5 million pieces of feedback sent by users to date. ### Starting From Scratch With Inbound By 2015, fast-growing startup [Critizr](https://business.critizr.com/) had realised that it needed to get much more strategic about its marketing. It hired Fabien Dutrieux to build an effective marketing strategy, and he immediately decided that the company needed to rethink its lead generation approach by embracing the inbound methodology. The next step was to choose the right marketing software. “I knew that we needed an all-in-one marketing platform rather than a collection of point solutions because that would allow us to produce more cohesive marketing campaigns. In my previous experience in another company, I had used a big range of tools, but I hadn’t found it that effective.” Fabien was already a regular reader of the HubSpot blog, and after evaluating the HubSpot Marketing Platform, he felt that it would be the perfect match for Critizr. “It had everything we needed to execute our strategy in an effective and scalable way. Our management team agreed, and we signed up with HubSpot in 2015."  ### Building Success With the Growth Stack Critizr targets SMBs and enterprise-level clients – existing customers include the retail giants Carrefour and Total – and it got started with the HubSpot Marketing Platform by creating [personas](https://knowledge.hubspot.com/contacts-user-guide-v2/how-to-create-personas). “We set up several; they range from the small business owner to the CEO of a major company. Every persona has 3 to 5 key challenges, and this allows us to create highly-targeted marketing campaigns,” says Fabien. The company kicked off its first campaign with ten blog posts, which is posted through the [Blog App](https://www.hubspot.com/products/blog), and an ebook that it placed on a dedicated [Landing Page](https://www.hubspot.com/products/landing-pages). It added [Calls-to-Action](https://www.hubspot.com/products/calls-to-action) and [Forms](https://www.hubspot.com/products/marketing/forms) and used the [Social Inbox](https://www.hubspot.com/products/social-inbox) to promote its content across platforms such as LinkedIn and Twitter. Within weeks, leads were flowing in. “After that, the nurturing process could begin. We set up [Workflows](https://www.hubspot.com/products/marketing-automation) for our different personas and drew them through the funnel with automated emails tailored to their needs. We have continued this process with our subsequent campaigns, and we make sure that our work is effective with the [Marketing Analytics Dashboard](https://www.hubspot.com/products/analytics) and the [Reporting Add-on](https://www.hubspot.com/products/reporting-add-on).” Critizr started using the HubSpot growth stack – a combination of the [Marketing](https://www.hubspot.com/products/marketing), [CRM](https://www.hubspot.com/products/crm) and [Sales](https://www.hubspot.com/products/sales) software – in 2016. “There was some initial resistance from our salespeople, who saw the HubSpot software as more of a marketing tool. However, the CRM that they were using was limited, and we were having problems with both lead transfer and lead management. We convinced them to make the switch, and now they have a complete view on their prospects, from how they came to us to what they are interested in. They also use HubSpot Sales to streamline and automate lead communications, which has made a big difference to our close rates.” Fabien is convinced that the HubSpot Growth Stack is the way forward for Critizr. Every member of the marketing department is HubSpot certified, and new hires are required to take the course when they start with the company. “Moving to the HubSpot Growth Stack was a great decision for us. It’s helped us to align our sales and marketing functions, and we are now connecting with potential customers in a much more meaningful way. The Lead Scoring and Workflows tools help us to send internal notifications and tasks to the sales team based on the lead's behavior. In the last 12 months, we sent more than 6K notifications to the sales team. As a result, the sales team has become more efficient by focusing their efforts on the most qualified and engaged leads.” ### A Rising Tide of Results Critizr’s partnership with HubSpot is certainly paying dividends. Since 2015, it increased its revenue by 3X each year, making it one of the fastest-growing startup in Europe. The company is achieving lead numbers that have gone far beyond its initial targets, says Fabien. “We started from zero, intending to collect inbound leads for the sales team. We’ve done a lot better than that! We collect hundreds of leads every month, nurture them and give the very best qualified leads to the sales team daily. Our sales team is more confident because they have all the data and tools they needed to close the deals.” Critizr wants to keep building momentum, as evidenced by its plans for future growth. “Over the next two to three years, we want to become the leading customer feedback platform in Europe and after that, in the world. The HubSpot software is going to be a critical asset to that. Everything is tracked into HubSpot witch allow us to monitor our Customer Acquisition Cost (CAC) by channel and campaign. We know exactly how much money and how long its take to have new customers and this information is the key to achieve our long-term goal.”   Table of Contents Table of Contents - [Starting From Scratch With Inbound](https://www.hubspot.com#starting-from-scratch-with-inbound) - [Building Success With the Growth Stack](https://www.hubspot.com#building-success-with-the-growth-stack) - [A Rising Tide of Results](https://www.hubspot.com#a-rising-tide-of-results)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### How PrestaShop grew its revenue by 35% - Software & Technology - 25-200 employees - France * * * [Read more](https://www.hubspot.com/case-studies/prestashop-0) -  ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - Software & Technology - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/smartpricing) -  ### Le Wagon Provides More Targeted Content to Customers Using HubSpot's CAPI Integration - Software & Technology - 25-200 employees - France * * * [Read more](https://www.hubspot.com/case-studies/le-wagon) -  ### How Tracksuit have automated and scaled operations on their journey to global growth. - Software & Technology - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/tracksuit-0) -  ### Agicap Saves 750 Hours a Week and Increases Deal Velocity by 20% with Breeze - Software & Technology - France - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/agicap-1) -  ### Booxi aligns teams across three continents and saves $100k/year with HubSpot - Software & Technology - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/booxi) -  ### Flinks significantly increases SQLs YoY with HubSpot - Software & Technology - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/flinks) -  ### Connectd boosts ROAS by 98% and saves time - thanks to LinkedIn ads integration - Software & Technology - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd) -  ### Storykit drives more leads and saves 50% reporting time with HubSpot’s LinkedIn integration - Software & Technology - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/storykit) -  ### TurnK multiplies its leads by 30 by becoming a HubSpot solutions partner - Software & Technology - France - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/turnk) -  ### How PrestaShop grew its revenue by 35% - Software & Technology - 25-200 employees - France * * * [Read more](https://www.hubspot.com/case-studies/prestashop-0) -  ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - Software & Technology - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/smartpricing) -  ### Le Wagon Provides More Targeted Content to Customers Using HubSpot's CAPI Integration - Software & Technology - 25-200 employees - France * * * [Read more](https://www.hubspot.com/case-studies/le-wagon) -  ### How Tracksuit have automated and scaled operations on their journey to global growth. - Software & Technology - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/tracksuit-0) -  ### Agicap Saves 750 Hours a Week and Increases Deal Velocity by 20% with Breeze - Software & Technology - France - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/agicap-1) -  ### Booxi aligns teams across three continents and saves $100k/year with HubSpot - Software & Technology - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/booxi) -  ### Flinks significantly increases SQLs YoY with HubSpot - Software & Technology - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/flinks) -  ### Connectd boosts ROAS by 98% and saves time - thanks to LinkedIn ads integration - Software & Technology - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd) -  ### Storykit drives more leads and saves 50% reporting time with HubSpot’s LinkedIn integration - Software & Technology - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/storykit) -  ### TurnK multiplies its leads by 30 by becoming a HubSpot solutions partner - Software & Technology - France - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/turnk) -  ### How PrestaShop grew its revenue by 35% - Software & Technology - 25-200 employees - France * * * [Read more](https://www.hubspot.com/case-studies/prestashop-0) -  ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - Software & Technology - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/smartpricing) -  ### Le Wagon Provides More Targeted Content to Customers Using HubSpot's CAPI Integration - Software & Technology - 25-200 employees - France * * * [Read more](https://www.hubspot.com/case-studies/le-wagon) -  ### How Tracksuit have automated and scaled operations on their journey to global growth. - Software & Technology - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/tracksuit-0) -  ### Agicap Saves 750 Hours a Week and Increases Deal Velocity by 20% with Breeze - Software & Technology - France - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/agicap-1) -  ### Booxi aligns teams across three continents and saves $100k/year with HubSpot - Software & Technology - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/booxi) -  ### Flinks significantly increases SQLs YoY with HubSpot - Software & Technology - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/flinks) -  ### Connectd boosts ROAS by 98% and saves time - thanks to LinkedIn ads integration - Software & Technology - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd) -  ### Storykit drives more leads and saves 50% reporting time with HubSpot’s LinkedIn integration - Software & Technology - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/storykit) -  ### TurnK multiplies its leads by 30 by becoming a HubSpot solutions partner - Software & Technology - France - 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