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[Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### Breeze AI agents and features that power the entire platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __Breeze__ \ AI agents and features that power the entire platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - Dryft  # Dryft improves customer experience 2x with the HubSpot mobile app Construction 25-200 employees  - 75% time saved - 2x better customer experience Use Cases - Full CRM Products - [Sales Hub](https://www.hubspot.com/products/sales) - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Service Hub](https://www.hubspot.com/products/service) ### Story Overview Renovation company Dryft needed a way to share information across the company that would work for in-office staff as well as craftspeople and salespeople, who were often on-the-go visiting customers’ homes. With the HubSpot app, team members can access their CRM from any device to log information, see past customer interaction, and track progress. The HubSpot app makes it easy for employees to create the best possible experience for customers. ### About Company Dryft is a Swedish full-service provider of home improvements, energy efficiency and maintenance services. Dryft takes care of the full breadth of the energy optimization equation and home renovation needs with a one-stop-shop model. ### Building processes for growth Home improvement company [Dryft](https://dryft.se/) was founded with a desire to do things differently. The company combines talented craftsmen like painters, electricians, and plumbers with project managers, engineers and business developers to create the best possible renovation experience for customers.  When Dryft was first started in 2020, the company grew quickly, and their processes grew with them. Within a few months, co-founder Johannes Ivarsson saw that the mix of spreadsheets, shared email addresses, Monday boards, and informal information sharing they had been using wouldn’t sustain Dryft's rapid growth for long. “When I looked at our setup, I knew we could never scale with the mix of solutions we were using. We needed to have everything in one place,” Johannes says.  ### Sharing information outside the office For Dryft, creating an amazing renovation experience starts with informed customer service. “As a customer, I don’t want to talk to one person at a company and then have to tell another person the same thing again later,” Johannes says. Informed customer service means providing the right information to the people their customers interact with the most: the craftsmen working in their homes. “The most interaction our customers have with us is when they are actually getting the service done,” Johannes says. “Having that person informed is more crucial than informing the person answering emails at the office.” Dryft needed a flexible, mobile CRM that would facilitate the flow of information across their entire company, from customer service reps working at the office to salespeople and craftsmen visiting customers’ homes. “On average, 80% of our workforce is out doing work, we can’t trust that information will be shared in informal channels throughout the office. We needed a very structured way of doing this, and very structured processes. Most importantly, we needed to be able to move this information to everyone in the format and on the device that most suits their needs,” Johannes says. ## A flexible CRM: HubSpot Choosing the right system from the start was crucial, which is why Johannes conducted very thorough research before committing to HubSpot. “Once we commit to a system and build that into our foundation and build our tech stack and operational processes around it, it’s a lot of work to change,” he says.  “I quickly realized that HubSpot was the one I wanted to go with. I did a lot of research and HubSpot stood out for its thorough educational guides and the personal connection with the salespeople I talked to. But most importantly, I felt that HubSpot and the HubSpot mobile app were really built to make my life easier,” he says. ### From sales to production: a mobile process With HubSpot’s mobile CRM, Dryft has been able to create a seamless flow of information throughout the company.  When leads complete a form on the Dryft website, the sales team schedules a time to visit their home. There, the salesperson logs information, creates a quote, and sends a recap email for the customer within the HubSpot app. “The information gathering and the information sharing with the customer to align expectations is crucial,”Johannes says.   “And if you wait until you’re back at your desk, you can get pulled in too many directions and it doesn’t get done.”  Once the deal is signed and a craftsman is assigned to the project, they visit the customer’s home to begin planning the renovation. There, they can use HubSpot’s mobile CRM to access the customer’s entire history with Dryft, including previous projects and all communication with the sales and service teams. “That granularity shows the customer that the person who is going to execute the project is fully aware of previous discussions, and they have everything they need to get the project started,” Johannes says. Over the course of the project, the craftsperson will use the HubSpot mobile app to log progress, communicate with the customer and the Dryft office about the status of the project, and update that status once it’s complete. To make all this smoother, Dryft has over 300 workflows set up in HubSpot. “We use automations to make it as easy as possible for anyone at Dryft to share information, and we’ve set it up so HubSpot does the work pushing that information to everyone that needs it automatically,” Johannes says.  ### More invested employees Having the right information available has empowered Dryft’s craftsmen to take even more ownership of their work and their relationships with Dryft’s customers, which in turn has made it possible for them to offer even better customer experiences.  “Going to a customer’s house with no information is terrible for a craftsman, and it’s a very common experience in our industry,” Johannes says. “When we inform our employees and empower them with that information, they are that much more keen to do a good job, and they get better job satisfaction because they are involved in the whole process.” ### The best possible customer experience Using HubSpot to communicate and track projects makes it much easier and faster for sales leaders and project managers to transmit important information to all relevant parties. Johannes estimates that employees who used to spend half of their day on the phone explaining projects and relaying information now spend less than an hour a day on the same tasks, a 75% reduction. “If we had continued with our previous information sharing processes, we would never have been able to scale as we’re doing. HubSpot and the mobile CRM give us that capability,” Johannes says.  The time savings are valuable and ability to scale are valuable, but Johannes is quick to emphasize that what matters more for Dryft is providing a great customer experience. “Saving time is important, but the biggest advantage that HubSpot gives us is the customer experience,” he says. “Our customers aren’t using HubSpot, but they are interacting with the people who are empowered by HubSpot. An informed salesperson or craftsman will have much better interactions with the customer.”  They’ve doubled the quality of services they provide, “just by making sure the right person knows the right information and informs the customer at the right point in time,” he says. “That’s such a huge part of what we’re doing.”    Table of Contents Table of Contents - - [Building processes for growth](https://www.hubspot.com#building-processes-for-growth) - [Sharing information outside the office](https://www.hubspot.com#sharing-information-outside-the-office) - [A flexible CRM: HubSpot](https://www.hubspot.com#a-flexible-crm-hubspot) - [From sales to production: a mobile process](https://www.hubspot.com#from-sales-to-production-a-mobile-process) - [More invested employees](https://www.hubspot.com#more-invested-employees) - [The best possible customer experience](https://www.hubspot.com#the-best-possible-customer-experience)  > Most companies lack the capability to move information they have all the way to the person who actually needs it: the person providing the service. I appreciate how the HubSpot app makes it possible for us to do that. Johannes Ivarsson Co-founder and Chief Growth & Tech Officer [Dryft](https://dryft.se/)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - 25-200 employees - Marketing Hub - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union) -  ### How Middleby Corporation Gave Restaurants Faster Answers and Got 15 Hours Back Every Week with Customer Agent on HubSpot - Sales Hub - Marketing Hub - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/middleby-corporation) -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - Sales Hub - Marketing Hub - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm) -  ### How HubSpot and Cloudfresh Brought Scale and Efficiency to Teams at Ekol Logistics - Sales Hub - Marketing Hub - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/ekol-logistics) - 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Service Hub * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm) -  ### How HubSpot and Cloudfresh Brought Scale and Efficiency to Teams at Ekol Logistics - Sales Hub - Marketing Hub - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/ekol-logistics) -  ### How Growth Tribe Increased Conversions by 200-300% with HubSpot - 25-200 employees - Sales Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/growth-tribe) -  ### How Connectd Improved Their Post-Call Visibility & Increased Conversion Rates by 33% with the Trumpet App for HubSpot - 25-200 employees - Sales Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd-trumpet) -  ### COPA-DATA Harmonizes Global Marketing and Sales Processes with HubSpot - Sales Hub - Marketing Hub - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/copa-data) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - Sales Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) -  ### How Synergym Makes Sure Every Member Gets a Fast Answer Across 170+ Locations with HubSpot's Customer Agent - Marketing Hub - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/synergym-customer-agent) -  ### How Major Tom Reconnected With 1K+ Businesses and Closed a $200K Deal with Prospecting Agent - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/major-tom-prospecting-agent) [See all case studies](https://www.hubspot.com/case-studies/directory) [Back to top](#) Back Close ## Popular Features - [All Products and Features](https://www.hubspot.com/products) All Products and Features - [HubSpot AEO](https://www.hubspot.com/products/aeo) HubSpot AEO - [Free Meeting Scheduler App](https://www.hubspot.com/products/sales/schedule-meeting) Free Meeting Scheduler App - [Breeze AI Tools](https://www.hubspot.com/products/artificial-intelligence) Breeze AI Tools - 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