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- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
[Free HubSpot CRM](https://www.hubspot.com/products/crm)
[Overview of all products](https://www.hubspot.com/products/get-started)
- ### Marketing Hub
Marketing automation software
[Free and premium plans](https://www.hubspot.com/products/marketing)
- ### Sales Hub
Sales software
[Free and premium plans](https://www.hubspot.com/products/sales)
- ### Service Hub
Customer service software
[Free and premium plans](https://www.hubspot.com/products/service)
- ### Content Hub
Content marketing software
[Free and premium plans](https://www.hubspot.com/products/content)
- ### Data Hub
Data management software
[Free and premium plans](https://www.hubspot.com/products/data)
- ### Revenue Hub
CPQ, billing, and payments software
[Free and premium plans](https://www.hubspot.com/products/revenue)
- ### Smart CRM
AI-powered, flexible CRM software
[Learn more](https://www.hubspot.com/products/crm/ai-crm)
- ### Small Business Bundle
The Starter edition of each product, built for startups and small businesses
[Learn more](https://www.hubspot.com/products/crm/starter)
- ### Breeze
AI agents and features that power the entire platform
[Learn more](https://www.hubspot.com/products/artificial-intelligence)
- ### AEO (Beta)
Answer engine optimization tools that track and improve your brand's visibility in AI results
[Learn more](https://www.hubspot.com/products/aeo)
- ### HubSpot Marketplace
Connect your favorite apps to HubSpot
[See all integrations](https://ecosystem.hubspot.com/marketplace/apps)
- Solutions Solutions
- By Use Case
- By Team Size
- Why HubSpot?
- ## Marketing
- ### [Generate leads](https://www.hubspot.com/use-case/generate-leads)
Convert visitors into contacts for your database.
- ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
Create campaigns with automation and AI.
- ## Sales
- ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
Generate a pipeline of high-quality prospects.
- ### [Close deals](https://www.hubspot.com/use-case/close-more-deals)
Streamline your process and close more deals faster.
- ## Customer Service
- ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
Support customers at scale with AI and a help desk.
- ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
Identify opportunities to improve customer health.
- ## Content
- ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
Easily craft content for your audience, with help from AI.
- ### [Manage content](https://www.hubspot.com/use-case/manage-content)
Organize, update, and distribute content in one place.
- ## Startups & Small Businesses
- ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
Generate leads through content, AI, and automation.
- ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
Prospect smarter and automate payments.
- ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
Unify your team and data on one platform.
- ## Artificial Intelligence
- ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
Scale customer service with an AI customer agent.
- ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
Identify and engage high-value leads with an AI prospecting agent.
- ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
Get instant answers about your customers with an AI data agent.
## By Team Size
- ### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- ### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
## Why HubSpot?
- ### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- ### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- ### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [INBOUND Event](https://www.inbound.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
- Products Products
- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
- [__Free HubSpot CRM__](https://www.hubspot.com/products/crm)
- [__Overview of all products__](https://www.hubspot.com/products/get-started)
- [
\
__Marketing Hub__
\
Marketing automation software](https://www.hubspot.com/products/marketing)
- [
\
__Sales Hub__
\
Sales software](https://www.hubspot.com/products/sales)
- [
\
__Service Hub__
\
Customer service software](https://www.hubspot.com/products/service)
- [
\
__Content Hub__
\
Content marketing software](https://www.hubspot.com/products/content)
- [
\
__Data Hub__
\
Data management software](https://www.hubspot.com/products/data)
- [
\
__Revenue Hub__
\
CPQ, billing, and payments software](https://www.hubspot.com/products/revenue)
- [
\
__Smart CRM__
\
AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm)
- [
\
__Small Business Bundle__
\
The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter)
- [
\
__Breeze__
\
AI agents and features that power the entire platform](https://www.hubspot.com/products/artificial-intelligence)
- [
\
__AEO (Beta)__
\
Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo)
- [
\
__HubSpot Marketplace__
\
Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps)
- Solutions Solutions
- By Use Case
- ## Marketing
- [Generate leads](https://www.hubspot.com/use-case/generate-leads)
- [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
- ## Sales
- [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
- [Close deals](https://www.hubspot.com/use-case/close-more-deals)
- ## Customer Service
- [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
- [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
- ## Content
- [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
- [Manage content](https://www.hubspot.com/use-case/manage-content)
- ## Startups & Small Businesses
- [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
- [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
- [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
- ## Artificial Intelligence
- [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
- [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
- [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
- By Team Size
- ## By Team Size
- 
### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- 
### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
- Why HubSpot?
- ## Why HubSpot?
- 
### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- 
### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- 
### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [INBOUND Event](https://www.inbound.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
- About About
- [About Us](https://www.hubspot.com/our-story)
- [Careers](https://www.hubspot.com/careers)
- [Contact Us](https://www.hubspot.com/company/contact)
- [Investor Relations](https://ir.hubspot.com/)
- [Management Team](https://www.hubspot.com/company/management)
[Start free or get a demo](https://www.hubspot.com/products/get-started)
[Log in](https://app.hubspot.com/login)
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- [日本語](#)
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- High Contrast
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- [Case Studies Overview](https://www.hubspot.com/case-studies)
- [Directory](https://www.hubspot.com/case-studies/directory)
- Inbox Storage

# Delivering New Customers with HubSpot
Consumer Services
1-25 employees

- 300%
increase in customers
- 350%
increase in leads
- 290%
increase in organic traffic
Use Cases
- Increase Leads
Products
- [Marketing Hub](https://www.hubspot.com/products/marketing)
- [Sales Hub](https://www.hubspot.com/products/sales)
- [Service Hub](https://www.hubspot.com/products/service)
### Story Overview
Inbox Storage decided that HubSpot Marketing Hub was the best way forward. Since adopting it, the company has increased both its leads and its customer numbers by over 300%.
### About Company
Inbox Storage makes renting storage space as easy as possible for its customers. With its innovative solution, people no longer have to waste time driving to storage lockers in out-of-the-way areas.
### On a Mission to become the iCloud of Storage
Founded in Gouda in the Netherlands, [Inbox Storage](https://www.inboxstorage.eu/) began life as a typical self-storage provider. However, it soon realised that customers found transporting and retrieving their own belongings to be time consuming and inconvenient, so it decided to adapt its business model.
“We started by leasing a van and offering pickup and return services. That gained quite some traction with our customers, and we said to ourselves, this is something that we can scale up; we can become the iCloud of physical goods,” explains Inbox Storage’s founder and CEO Rik Snelleman.
Inbox Storage transitioned from being a local storage business to a full-service storage company with nationwide coverage. But competing on a national level brought attendant challenges, particularly when it came to marketing and sales.
“The software we were using, SpaceManager, is designed as operations software for companies operating individual storage units. That was sufficient in the past, but now we were facing a lot more competition. To outplay the large operators in marketing we had to think differently in order to capture and nurture more leads online.”
The company began to investigate marketing automation platforms, and that search led it to the HubSpot software.
*The Inbox Storage team from left to right: Rik Snelleman, Esmee Tijdeman, Tim Lommerse and Thomas Kools.*
“We were on a mission to create a sustainable marketing foundation by creating content that got results, from the attraction phase right through to closed deals. The HubSpot platform had all the tools we needed to do it. We could see that it would allow us to produce cohesive campaigns and organically grow our position around the country. We signed up in 2016,” says Tim Lommerse, an online marketer at Inbox Storage.
### Going for Growth With HubSpot
Inbox Storage got started by creating its [personas](https://knowledge.hubspot.com/contacts-user-guide-v2/how-to-create-personas) and then the content that would draw them in. Its blog is now filled with useful articles, and visitors are encouraged to engage through [calls-to-action](https://www.hubspot.com/products/marketing/calls-to-action) and [forms](https://www.hubspot.com/products/forms).
“Thanks to HubSpot Marketing Hub, we are establishing ourselves as an industry expert. For example, we have a [landing page](https://www.hubspot.com/products/marketing/landing-pages) where we offer an objective market comparison between us and our competitors. That helps build trust with our visitors, and we also ensure that their interest in us doesn’t go to waste if they decide our services aren’t for them. We know we’re the best fit for 80% of the market, and we’re not afraid to advise the other 20% to go to our competition if they better fit their needs. Once we capture their details, we can still help them with packing tips, materials,” says Rik.
According to Tim, the company plans to make its content even more personalised, through the use of the [Smart content](https://knowledge.hubspot.com/smart-content-user-guide/how-to-get-started-with-smart-content) tool in Marketing Hub.
“We’re in the process of redesigning our website to make sure that every visitor gets the journey they need. We’re segmenting our blog into two different sections – inspirational style posts and more practical posts on the best ways to pack, for instance. That will make it easier for us to guide visitors to other content on the website that is useful for them, content they are really interested in and ultimately drive them through the funnel.”
Inbox Storage has a short sales cycle, with more than 70% of its sales qualified leads converting within five days. It uses the HubSpot [CRM](https://www.hubspot.com/products/crm) to get a bird’s eye view of its busy pipeline and [Sales Hub](https://www.hubspot.com/products/sales) to ensure that each lead is nurtured in the right way. If, however, a lead takes significantly longer than five days they activate smart sequences that offer leads relevant content (blog recycled or links) in their specific buying phase. In this way, even leads that take months to convert always keep hearing from them in a relevant way.
“When a lead comes in, they are entered into [workflows](https://knowledge.hubspot.com/articles/kcs_article/workflows/how-can-i-create-deals-with-a-workflow) that match their storage needs. We don’t do the hard sell; in fact, we encourage them to really think about how much stuff they want to store. Once they agree on a pickup date, we then approach them with further offers. Now that we’ve built up our contacts database, we’re going to use Sales Hub even more. We are ramping up our use of [templates](https://knowledge.hubspot.com/getting-started-with-sales-tools-user-guide/how-to-use-sales-templates) and the feedback we receive will help us to nail down which ones work best for us,” says Rik.
### A Refined Strategy Brings Better Results
In the past nine months, Inbox Storage has doubled down on its use of the HubSpot [growth stack](https://www.hubspot.com/products/growth-stack).
“We knew that there was more we could be doing with it,” says Rik. “We started out with very basic Workflows, for instance – a person would simply get an automatic reply if they sent us an email. We’re exploiting its potential more effectively now and can really run experiments with it.”
Today, the company has a full-time staff member dedicated to all things HubSpot, and she is continually discovering new ways that the company can leverage the software.
“We’ve seen a dramatic increase in organic traffic since then, and those visitors convert to leads at a rate of 7%. We’re very impressed by that. Before we signed up with HubSpot, the rate was about 1.5%,” says Rik.
Lead numbers have been boosted by 4X overall, and customer numbers are also on the rise.
“They grew by 45% last year and they’ve already grown by 35% this year. Nine months ago, we were getting 25 to 30 new clients a month; now we are averaging 100.”
Looking ahead, Inbox Storage has big plans to expand its services beyond the Netherlands.
“We said a couple of years ago that we wanted to be the number three player in the Dutch market by 2020. Looking at Domain Authority we are there and we believe that numbers will follow suit. So we have to tweak the timeline and realign our goals with our ambitions. We’re looking at moving into European metropolitan areas like London, Stockholm and a number of big cities in Germany. The HubSpot software is going to be a crucial part of that.”
Table of Contents Table of Contents
- [On a Mission to become the iCloud of Storage](https://www.hubspot.com#on-a-mission-to-become-the-icloud-of-storage)
- [Going for Growth With HubSpot](https://www.hubspot.com#going-for-growth-with-hubspot)
- [A Refined Strategy Brings Better Results](https://www.hubspot.com#a-refined-strategy-brings-better-results)
> The HubSpot platform had all the tools we needed to do it. We could see that it would allow us to produce cohesive campaigns and organically grow our position around the country.
Tim Lommerse
Online Marketer

### Start Growing With HubSpot Today
With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier.
[Get a demo](https://offers.hubspot.com/crm-platform-demo)
##### Related Case Studies
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### How Synergym Makes Sure Every Member Gets a Fast Answer Across 170+ Locations with HubSpot's Customer Agent
- Marketing Hub
- Service Hub
* * *
[Read more](https://www.hubspot.com/case-studies/synergym-customer-agent)
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### How Fresha Became the Answer Every Salon Owner Gets When They Ask AI with HubSpot's AEO
- Consumer Services
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/fresha-aeo)
- 
### Lendio Closes 58% More Deals with Marketing Hub Automation
- Marketing Hub
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/lendio)
- 
### FitForMe's Recipe for Growth: How Aircall and HubSpot Turned Conversations into Conversions
- Netherlands
- Marketing Hub
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/fitforme)
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### Startup 2030 Builders Generates 80% ROI and Revolutionizes Sales Outreach with HubSpot Starter Customer Platform
- 1-25 employees
- Marketing Hub
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/2030-builders-generates-80-roi-and-revolutionizes-sales-outreach-with-hubspot-starter-customer-platform)
- 
### HubSpot Starter Customer Platform Drives One-third of the Startup 2030 Builders’ total revenue with lead generation boost
- 1-25 employees
- Marketing Hub
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/2030-builders-hubspot-starter-customer-platform-drives-one-third-of-the-startup-2030-builders-total-revenue)
- 
### Swapfiets Enhances Global Mobility and Customer Care, Shortening Response Time Significantly with Service Hub
- Consumer Services
- Netherlands
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/swapfiets)
- 
### How Middleby Corporation Gave Restaurants Faster Answers and Got 15 Hours Back Every Week with Customer Agent on HubSpot
- Marketing Hub
- Sales Hub
- Service Hub
* * *
[Read more](https://www.hubspot.com/case-studies/middleby-corporation)
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### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix
- Marketing Hub
- Service Hub
* * *
[Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union)
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### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges
- Marketing Hub
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent)
- 
### How Synergym Makes Sure Every Member Gets a Fast Answer Across 170+ Locations with HubSpot's Customer Agent
- Marketing Hub
- Service Hub
* * *
[Read more](https://www.hubspot.com/case-studies/synergym-customer-agent)
- 
### How Fresha Became the Answer Every Salon Owner Gets When They Ask AI with HubSpot's AEO
- Consumer Services
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/fresha-aeo)
- 
### Lendio Closes 58% More Deals with Marketing Hub Automation
- Marketing Hub
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/lendio)
[See all case studies](https://www.hubspot.com/case-studies/directory)
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