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[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __Breeze__ \ AI agents and features that power the entire platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - Kameleoon  # Kameleoon Increases Leads by 4X in 6 Months With HubSpot Software & Technology 25-200 employees  - 4x Increase in Leads - 2X Increase in Website Traffic - 3X Increase in Blog Traffic Use Cases - Increase Traffic - Increase Leads Products - [Marketing Hub](https://www.hubspot.com/products/marketing) ### Story Overview Hundreds of customers use Kameleoon's SaaS platform to give their website visitors an optimised, personalised experience, and it has recently expanded into three new markets. Kameleoon turned to HubSpot for a more powerful, integrated solution so that it could scale its marketing strategy and within six months, it increased its monthly leads by 4X and its website traffic by 2X. ### About Company Founded in France in 2012, Kameleoon has developed one of the most advanced user experience optimisation platforms in the marketplace. Its SaaS solution has A/B testing and personalisation features that allow marketing teams to create tailored experiences for their visitors and make the right decisions at the right time. ### Conquering New Borders With Smarter Marketing Founded in 2012, French startup [Kameleoon](http://www.kameleoon.com/en/) is a company on the rise. Hundreds of customers use its SaaS platform to give their website visitors an optimised, personalised experience, and it received a round of funding – €3M – in 2015. That allowed it to scale its international presence and to increase its marketing team from one member to seven. However, this rapid growth meant that it needed to take another look at its marketing strategy. According to Gregoire Thomas, Kameleoon’s Head of Marketing, it needed to start to get smarter about inbound marketing. “We were using many tools to achieve a lot of different goals. We were using Google Analytics, as well as MailChimp for emailing, Instapage for landing pages and Buffer for our social media activities. They didn’t play well together, and their lack of integration made it hard to move as fast as we wanted. We were losing time trying to consolidate our results throughout the different channels.” Kameleoon’s end goal was to produce more sales qualified leads by nurturing them through the buyer’s funnel. To do this, it needed an all-in-one platform with integration built-in as standard, where it could centralise its marketing actions and immediately see the impact they were making. “You could say we’re an example of inbound marketing in action,” says Gregoire. “All the members of our marketing department were long-time readers of the HubSpot blog and already fans. When we got to the stage where we were ready to make a software choice, we were all on the same page. The HubSpot Marketing Platform was the best fit and ultimately the only choice for us. We signed up in February 2016.” ### Making It Personal With Targeted Communications Kameleoon was already producing an impressive amount of content, including a blog, downloadable ebooks and whitepapers and updates about product launches and events. One of its first steps with the HubSpot software was to migrate each piece to an individual [landing page](https://www.hubspot.com/products/landing-pages) – it has created over 100 so far. It has made each page personal, with [smart content](https://knowledge.hubspot.com/smart-content-user-guide/what-is-smart-content) that adapts to the visitor’s language preference and [smart CTAs](https://knowledge.hubspot.com/cta-user-guide-v2/how-to-create-a-smart-call-to-action-cta-based-on-a-contacts-list) that change based on their [persona](https://knowledge.hubspot.com/contacts-user-guide-v2/how-to-create-personas) and stage in the marketing funnel. Kameleoon promotes every new blog post, article and downloads through the [social tools](https://www.hubspot.com/products/social-inbox). Then, once leads start interacting with the website, they are entered into [Workflows](https://knowledge.hubspot.com/workflows-user-guide-v2) and nurtured with targeted [emails](https://www.hubspot.com/products/email) and offers. “We have a multilingual website and two different products, so Workflows with branching logic allow us to get granular about what content we send when we send it and to whom. We have developed some advanced content scenarios,” explains Gregoire. Segmenting and personalising lies at the heart of Kameleoon’s inbound strategy, and it uses the HubSpot software’s advanced features to make sure that its visitors get an experience that is just for them. Kameleoon is getting to know its visitors in a way that just wasn’t possible before, and it is using this knowledge to its best advantage. For example, some visitors get highly engaged with the content and download multiple pieces within a short space of time. Thanks to [lead scoring](https://knowledge.hubspot.com/contacts-user-guide-v2/how-to-use-manual-lead-scoring-to-automate-your-lead-qualification), they can be fast-tracked through the marketing funnel and then passed to the sales department. “The alignment between sales and marketing is much better. We are getting more sales qualified leads, and our salespeople can have more informed conversations with them because they know what they are interested in and how they have interacted with us.” One of Kameleoon's primary goals was to get a bird’s eye view of its marketing strategy. Now, with the [Marketing Analytics Dashboard](https://www.hubspot.com/products/analytics), it can do just that.  Gregoire says that is the first thing the marketing team opens every morning. “As our team is able to do everything in one place, we know what works, what doesn’t and for whom. It is truly awesome." ### Innovative Inbound Producing Remarkable Results After partnering with HubSpot, Kameleoon started to see results “almost straight away.” “By April, we had gathered more leads than we had in the entire last quarter of 2015. By October, we had increased our overall leads by 4X. On top of that, we boosted our website traffic by 2X and our blog traffic by 3X. Moreover, these results are just the tip of the iceberg. Email open rates have more than doubled, the click-through rate has tripled, and the website’s global conversion rate is close to 3%. The company plans to keep the momentum going and build on its success both at home in France and across its new international markets. The HubSpot Marketing Platform will be critical to this, says Gregoire. “Kameleoon is a startup that’s growing super-fast. We’ve taken on new team members and more clients; we have international teams and a lot going on in terms of content production. The HubSpot software is going to help us scale our marketing efforts, increase traffic and generate more qualified leads for our sales team across all our markets.”     Table of Contents Table of Contents - [Conquering New Borders With Smarter Marketing](https://www.hubspot.com#conquering-new-borders-with-smarter-marketing) - [Making It Personal With Targeted Communications](https://www.hubspot.com#making-it-personal-with-targeted-communications) - [Innovative Inbound Producing Remarkable Results](https://www.hubspot.com#innovative-inbound-producing-remarkable-results)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### Le Wagon Provides More Targeted Content to Customers Using HubSpot's CAPI Integration - Software & Technology - 25-200 employees - France * * * [Read more](https://www.hubspot.com/case-studies/le-wagon) -  ### How PrestaShop grew its revenue by 35% - Software & Technology - 25-200 employees - France * * * [Read more](https://www.hubspot.com/case-studies/prestashop-0) -  ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/smartpricing) -  ### Pushing the Limits: How Paidy Reaches 50% More Customers With the OneSignal App for HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/paidy) -  ### Terrascope Achieves Accelerated Deal Cycles and ARR Growth with HubSpot - 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Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/flinks) -  ### Le Wagon Provides More Targeted Content to Customers Using HubSpot's CAPI Integration - Software & Technology - 25-200 employees - France * * * [Read more](https://www.hubspot.com/case-studies/le-wagon) -  ### How PrestaShop grew its revenue by 35% - Software & Technology - 25-200 employees - France * * * [Read more](https://www.hubspot.com/case-studies/prestashop-0) -  ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/smartpricing) -  ### Pushing the Limits: How Paidy Reaches 50% More Customers With the OneSignal App for HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/paidy) -  ### Terrascope Achieves Accelerated Deal Cycles and ARR Growth with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/terrascope) -  ### How Tracksuit have automated and scaled operations on their journey to global growth. - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/tracksuit-0) -  ### AirDNA sees a 45% drop in churn with the Amplitude App for HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/airdna) -  ### Agicap Saves 750 Hours a Week and Increases Deal Velocity by 20% with Breeze - Software & Technology - France - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/agicap-1) -  ### Booxi aligns teams across three continents and saves $100k/year with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/booxi) -  ### Flinks significantly increases SQLs YoY with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/flinks) -  ### Le Wagon Provides More Targeted Content to Customers Using HubSpot's CAPI Integration - Software & Technology - 25-200 employees - France * * * [Read more](https://www.hubspot.com/case-studies/le-wagon) -  ### How PrestaShop grew its revenue by 35% - Software & Technology - 25-200 employees - France * * * [Read more](https://www.hubspot.com/case-studies/prestashop-0) -  ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/smartpricing) -  ### Pushing the Limits: How Paidy Reaches 50% More Customers With the OneSignal App for HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/paidy) -  ### Terrascope Achieves Accelerated Deal Cycles and ARR Growth with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/terrascope) -  ### How Tracksuit have automated and scaled operations on their journey to global growth. - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/tracksuit-0) -  ### AirDNA sees a 45% drop in churn with the Amplitude App for HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/airdna) -  ### Agicap Saves 750 Hours a Week and Increases Deal Velocity by 20% with Breeze - Software & Technology - France - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/agicap-1) -  ### Booxi aligns teams across three continents and saves $100k/year with HubSpot - Software & Technology - 25-200 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/booxi) -  ### Flinks significantly increases SQLs YoY with HubSpot - 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