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## Why HubSpot?
- ### Why Choose HubSpot?
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[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
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- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
- [__Free HubSpot CRM__](https://www.hubspot.com/products/crm)
- [__Overview of all products__](https://www.hubspot.com/products/get-started)
- [
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__Marketing Hub__
\
Marketing automation software](https://www.hubspot.com/products/marketing)
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__Sales Hub__
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Sales software](https://www.hubspot.com/products/sales)
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__Service Hub__
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Customer service software](https://www.hubspot.com/products/service)
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__Content Hub__
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Content marketing software](https://www.hubspot.com/products/content)
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__Data Hub__
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Data management software](https://www.hubspot.com/products/data)
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__Revenue Hub__
\
CPQ, billing, and payments software](https://www.hubspot.com/products/revenue)
- [
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__Smart CRM__
\
AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm)
- [
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__Agent Hub__
\
Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence)
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__Small Business Bundle__
\
The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter)
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__AEO (Beta)__
\
Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo)
- [
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__HubSpot Marketplace__
\
Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps)
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- [Generate leads](https://www.hubspot.com/use-case/generate-leads)
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- [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
- [Close deals](https://www.hubspot.com/use-case/close-more-deals)
- ## Customer Service
- [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
- [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
- ## Content
- [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
- [Manage content](https://www.hubspot.com/use-case/manage-content)
- ## Startups & Small Businesses
- [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
- [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
- [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
- ## Artificial Intelligence
- [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
- [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
- [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
- By Team Size
- ## By Team Size
- 
### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- 
### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
- Why HubSpot?
- ## Why HubSpot?
- 
### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- 
### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- 
### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [UNBOUND Event](https://unbound.hubspot.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
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- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
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- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
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- M Square Media

# How M Square Media Aligns a 300-Strong Global Team and Closes More Deals with HubSpot
Education
200-1,000 employees

- 75%
More meetings booked with prospective customers
- 50%
Of meetings convert to deals
- 12
Percentage-point increase in marketing campaign conversions
Use Cases
- Boost Sales
- Enterprise
- Large Sales Teams
Products
- [Sales Hub](https://www.hubspot.com/products/sales)
- [Marketing Hub](https://www.hubspot.com/products/marketing)
- [Service Hub](https://www.hubspot.com/products/service)
### Story Overview
When M Square Media (MSM) moved their global Business Development team to Sales Hub, they found new efficiencies, increased productivity, and used new data insights to book more meetings and close more deals.
### About Company
M Square Media (MSM) is a leading service company that provides marketing, administrative, agents' management, and student recruitment services to educational institutions primarily in the US, UK, Australia, New Zealand, Canada, and Ireland. MSM Unify is MSM’s B2B online platform that streamlines student enrollment and agent authorization processes for more diversity in institutions.
## Managing a 300+ team across 20 countries
Leading any size of sales team is a challenge. But when your operation comprises 300+ sales employees across 20 countries—as it does for M Square Media (MSM)—that challenge takes on a whole new level of complexity.
Head of Strategy for MSM Unify, Avinav Sharma, explains, “Managing a large, international sales team comes with unique challenges, such as maintaining clear communication, ensuring efficient collaboration, and providing personalized support to individual team members.”
Avinav knew he could get more from his team, but MSM didn’t have the right technologies in place. Legacy systems and painfully manual processes affected team productivity, blocked efficient collaboration, and limited the company’s ability to scale.
### Tracking sales performance manually
MSM needed to track the performance and productivity of their sales team to identify issues, help the team hit their goals, and ultimately increase revenue.
But it was an onerous task with the tools they had in place. They relied on spreadsheets and manual reporting to track individual and team performance across metrics such as emails sent, meetings scheduled, and deals closed.
“This approach didn’t provide us with real-time insights, and it was difficult to identify specific bottlenecks in our sales processes,” says Avinav. “Consequently, we were unable to make data-driven decisions for optimizing our sales strategies.”
### Scheduling meetings across time zones
Manual meeting scheduling also created inefficiencies and decreased the sales team’s productivity.
Often, MSM needed to coordinate the schedules of multiple people—spanning a 16-hour time zone difference—for meetings to happen. Emails and WhatsApp messages bounced around the world before anything could be scheduled.
“Scheduling meetings was like a game of hide and seek, with people asking, ‘Are you available this Monday? Are you available this Friday? Are you available next Wednesday?’ There was so much friction in the process,” says Avinav.
### Manual processes killing productivity
These manual processes wasted time and distracted the sales team from their goals.
“It was killing the team’s productivity,” says Avinav. “If I saw an issue and asked the team why productivity was going low, they’d tell me, ‘Oh, sir, I've been handling this spreadsheet or entering this data manually, because there are no efficient tools available.’”
Avinav’s own productivity was also impacted. He spent almost 20% of his time digging through data to identify actionable insights about his team.
“I had to go through a lot of spreadsheets, run around different time zones, and run around to different teams,” says Avinav.
### Struggling to coordinate prospect outreach
With their global team and disparate tools, MSM also struggled to align sales, marketing, and customer relationship teams and coordinate their communications with prospects.
“Our outreach was sometimes fragmented,” says Avinav. “The disorganization caused by siloed systems made it difficult to maintain a consistent follow-up process, track our interactions with prospects, and gain insights into the effectiveness of our sales strategies.”
## Coordinating a global sales team with Sales Hub
MSM set about finding a powerful sales CRM and quickly zeroed in on [Sales Hub](https://www.hubspot.com/products/sales?var=BOT222B). At first, MSM considered a Professional subscription, but with their large and growing team, the Enterprise version was the perfect fit.
“We agreed on the Enterprise edition of HubSpot because I wanted the best and highest-level solution for our teams,” says Avinav. “Our goal was to move from a traditional spreadsheet business to become a tech-driven and tech-enabled business, built for more scale and success.”
Onboarding was surprisingly easy and disruption-free, particularly given the size and complexity of their team.
With support from a dedicated HubSpot expert, they uploaded 60,000 data entries to the new platform, upskilled the entire team through online training, and had a fully fledged CRM solution in place in less than two months.
### Consolidated data and insights
Sales Hub made tracking and analyzing team performance fast and seamless for Avinav and other managers.
“I can easily track meetings and emails that sales teams have with prospects and clients, which are the two important KPIs,” he says. “By tracking these KPIs, we can continuously assess our sales efforts and make improvements where needed.”
Avinav also measures productivity by tracking the number of leads generated, conversion rates, deals closed, average deal size, and sales cycle length.
Incredibly, he’s cut the time he spends on data-related activities from 20% to just 5% of his time.
“Now, I spend my time reading the data and making decisions based upon that data rather than wasting time chasing it down,” he says. “It has freed up my time—and other team members—to focus on pure business goals.”
### Collaborating globally with ease
Scheduling meetings is also faster and more efficient. Team members have their calendars synced on HubSpot, giving visibility into availability. They can schedule meetings instantaneously, without playing email ping-pong.
The meetings themselves are also more efficient thanks to HubSpot. With granular, real-time data at hand, teams have concrete numbers on which to base their discussions and make better decisions.
“What we can do in a 30-minute power meeting now used to take us one and a half hours,” says Avinav. “Everyone stays productive.”
## Aligning sales and marketing operations
Sales Hub was such a success, MSM also chose to implement [Marketing Hub](https://www.hubspot.com/products/marketing?var=BOT222B). By having sales and marketing on the same platform, MSM can align the two teams and deliver a more cohesive customer journey.
By implementing Marketing Hub, MSM was able to eliminate 10 disconnected tools, saving on costs while consolidating data.
“Our marketing and digital content creation teams come from Canada, India, Philippines, and UK. Now, all of them work through Marketing Hub,” says Avinav.
### Generating higher-quality leads
The marketing team is contributing to the growth in meetings booked and deals closed by funneling higher-quality leads to sales. MSM uses HubSpot to track, evolve, and constantly improve their marketing campaigns.
Avinav estimates that before HubSpot, “as an organization we were converting about 3% of generated leads. Now, we’re converting a staggering 15%!”
He adds, “Our campaigns have become more targeted, focused, effective, and efficient—and tracking them has become easier.”
## More time to generate new revenue
With the time saving gained with the HubSpot platform, Avinav has been freed up to innovate three new, revenue-driving products for MSM in the past 12 months.
“As an executive—and strategy professional—I can utilize my free time to think and innovate in ways that bring more revenue to the organization,” he says. “The three products we have scaled so far are likely to generate multi-million dollar deals for the business in the coming years.”
Avinav believes HubSpot is an essential tool for any sales leader managing very large and sophisticated teams.
“HubSpot enables me to have a comprehensive view of the entire sales pipeline and monitor the performance of individual team members. I can also identify trends, address bottlenecks and make data-driven decisions to improve our sales strategies,” says Avinav.
Table of Contents Table of Contents
- [Managing a 300+ team across 20 countries](https://www.hubspot.com#managing-a-300-team-across-20-countries)
- [Tracking sales performance manually](https://www.hubspot.com#tracking-sales-performance-manually)
- [Scheduling meetings across time zones](https://www.hubspot.com#scheduling-meetings-across-time-zones)
- [Manual processes killing productivity](https://www.hubspot.com#manual-processes-killing-productivity)
- [Struggling to coordinate prospect outreach](https://www.hubspot.com#struggling-to-coordinate-prospect-outreach)
- [Coordinating a global sales team with Sales Hub](https://www.hubspot.com#coordinating-a-global-sales-team-with-sales-hub)
- [Consolidated data and insights](https://www.hubspot.com#consolidated-data-and-insights)
- [Collaborating globally with ease](https://www.hubspot.com#collaborating-globally-with-ease)
- [Aligning sales and marketing operations](https://www.hubspot.com#aligning-sales-and-marketing-operations)
- [Generating higher-quality leads](https://www.hubspot.com#generating-higher-quality-leads)
- [More time to generate new revenue](https://www.hubspot.com#more-time-to-generate-new-revenue)

> We selected the Enterprise edition of HubSpot because I wanted the best and highest-level solution for our teams. Every day, we are adding new leads, new data, new formats, and templates. It’s become a seamless process.
Avinav Sharma
Head of Strategy
MSM Unify


### Start Growing With HubSpot Today
With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier.
[Get a demo](https://offers.hubspot.com/crm-platform-demo)
##### Related Case Studies
- 
### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot
- Education
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[Read more](https://www.hubspot.com/case-studies/knowledge-academy-sales-hub)
- 
### Tekman Education has increased lead generation and gained higher capacity to perform marketing, sales and service actions.
- Education
- 200-1,000 employees
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/tekman-education)
- 
### How ESDES Business School Tripled its Applicant Pool with HubSpot
- Education
- 200-1,000 employees
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/esdes-business-school)
- 
### How HubSpot and Cloudfresh Brought Scale and Efficiency to Teams at Ekol Logistics
- 200-1,000 employees
- Sales Hub
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/ekol-logistics)
- 
### How a Two-Person Wealth Firm Saves $70K+ a Year and Makes Every Client Feel Seen with HubSpot Agent Builder
- Sales Hub
- Marketing Hub
- Service Hub
* * *
[Read more](https://www.hubspot.com/case-studies/concierge-wealth-management-agent-builder)
- 
### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform
- 200-1,000 employees
- Sales Hub
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant)
- 
### How Vision33 Wins Mid-Market Manufacturers Faster, with HubSpot's Prospecting Agent
- 200-1,000 employees
- Canada
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/vision33-prospecting-agent)
- 
### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges
- 200-1,000 employees
- Sales Hub
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent)
- 
### How Cyber Advisors Made Sure No Business in Crisis Got Ignored with HubSpot’s Prospecting Agent
- 200-1,000 employees
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/how-cyber-advisors-made-sure-no-business-in-crisis-got-ignored-with-hubspots-prospecting-agent)
- 
### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot
- Education
- 200-1,000 employees
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm)
- 
### Scaling Insightfully with Sales Hub: The Knowledge Academy’s Journey to 192% Sales Growth
- Education
- 200-1,000 employees
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/knowledge-academy-sales-hub)
- 
### Tekman Education has increased lead generation and gained higher capacity to perform marketing, sales and service actions.
- Education
- 200-1,000 employees
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/tekman-education)
- 
### How ESDES Business School Tripled its Applicant Pool with HubSpot
- Education
- 200-1,000 employees
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/esdes-business-school)
- 
### How HubSpot and Cloudfresh Brought Scale and Efficiency to Teams at Ekol Logistics
- 200-1,000 employees
- Sales Hub
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/ekol-logistics)
- 
### How a Two-Person Wealth Firm Saves $70K+ a Year and Makes Every Client Feel Seen with HubSpot Agent Builder
- Sales Hub
- Marketing Hub
- Service Hub
* * *
[Read more](https://www.hubspot.com/case-studies/concierge-wealth-management-agent-builder)
- 
### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform
- 200-1,000 employees
- Sales Hub
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant)
- 
### How Vision33 Wins Mid-Market Manufacturers Faster, with HubSpot's Prospecting Agent
- 200-1,000 employees
- Canada
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/vision33-prospecting-agent)
- 
### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges
- 200-1,000 employees
- Sales Hub
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent)
- 
### How Cyber Advisors Made Sure No Business in Crisis Got Ignored with HubSpot’s Prospecting Agent
- 200-1,000 employees
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/how-cyber-advisors-made-sure-no-business-in-crisis-got-ignored-with-hubspots-prospecting-agent)
[See all case studies](https://www.hubspot.com/case-studies/directory)
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