100% traffic increase in first three months
1,500 additional leads per month
600% revenue increase in ten months
Before HubSpot, Rever.vn operated with an outbound marketing strategy and a heavy reliance on paid advertising through Google AdWords and Facebook to generate leads and acquire customers. They had no focus on an organic, inbound strategy, with little to no direction to take their content marketing or SEO efforts. Much budget was allocated and used on these paid channels, with no clear call-to-action in place and an inefficient emphasis on reach rather than conversion rate. As well as this, there was no visibility across the customer journey, meaning Rever.vn couldn’t properly measure the success of campaigns.
Tuan recognised that the company needed to change its strategy to stay competitive in the long-term, and began searching for a tool that could provide a robust, all-in-one marketing automation solution and facilitate a new way of reaching its audience. “We couldn’t just keep spending money on advertising and working with fragmented marketing activities. We needed a core platform to help us join the dots on the road to success and give us predictable, sustainable leads."
He soon found HubSpot and became familiar with the inbound methodology, which was in stark contrast to the paid-heavy approach that Rever.vn was trying to move away from. Intrigued by inbound, Tuan looked further into the all-in-one capability of the HubSpot suite and realised that it could enable the company to build a sustainable and organically-growing business without the need to burn through budget with paid initiatives.
The results of using HubSpot and adopting the inbound methodology have been absolutely outstanding for Rever.vn. They reported a 100% increase in traffic in their first three months with HubSpot, along with generating an additional 1,500 leads per month. Not only that, Rever cited a phenomenal 600% increase in revenue in just ten months. As for what’s next, the company hopes to further refine its marketing automation processes in the next quarter to empower their marketing and sales teams even more, while improving on its booming revenue growth through further inbound campaigns.
Rever Media - a subsidiary of Rever.vn - also recently joined the HubSpot Partner Program, and Tuan was keen to lend his thoughts to anyone that’s considering working with HubSpot: “I would definitely recommend HubSpot to anyone. We’ve been delighted to come on board as an official HubSpot partner and we’re hoping to spread our success into the rest of the market.”