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- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
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[Overview of all products](https://www.hubspot.com/products/get-started)
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- ### Content Hub
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- ### Data Hub
Data management software
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- ### Revenue Hub
CPQ, billing, and payments software
[Free and premium plans](https://www.hubspot.com/products/revenue)
- ### Smart CRM
AI-powered, flexible CRM software
[Learn more](https://www.hubspot.com/products/crm/ai-crm)
- ### Agent Hub
Your central home for building and managing AI agents across the platform
[Learn more](https://www.hubspot.com/products/artificial-intelligence)
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The Starter edition of each product, built for startups and small businesses
[Learn more](https://www.hubspot.com/products/crm/starter)
- ### AEO (Beta)
Answer engine optimization tools that track and improve your brand's visibility in AI results
[Learn more](https://www.hubspot.com/products/aeo)
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Connect your favorite apps to HubSpot
[See all integrations](https://ecosystem.hubspot.com/marketplace/apps)
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- ## Marketing
- ### [Generate leads](https://www.hubspot.com/use-case/generate-leads)
Convert visitors into contacts for your database.
- ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
Create campaigns with automation and AI.
- ## Sales
- ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
Generate a pipeline of high-quality prospects.
- ### [Close deals](https://www.hubspot.com/use-case/close-more-deals)
Streamline your process and close more deals faster.
- ## Customer Service
- ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
Support customers at scale with AI and a help desk.
- ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
Identify opportunities to improve customer health.
- ## Content
- ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
Easily craft content for your audience, with help from AI.
- ### [Manage content](https://www.hubspot.com/use-case/manage-content)
Organize, update, and distribute content in one place.
- ## Startups & Small Businesses
- ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
Generate leads through content, AI, and automation.
- ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
Prospect smarter and automate payments.
- ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
Unify your team and data on one platform.
- ## Artificial Intelligence
- ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
Scale customer service with an AI customer agent.
- ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
Identify and engage high-value leads with an AI prospecting agent.
- ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
Get instant answers about your customers with an AI data agent.
## By Team Size
- ### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- ### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
## Why HubSpot?
- ### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- ### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- ### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [UNBOUND Event](https://unbound.hubspot.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
- Products Products
- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
- [__Free HubSpot CRM__](https://www.hubspot.com/products/crm)
- [__Overview of all products__](https://www.hubspot.com/products/get-started)
- [
\
__Marketing Hub__
\
Marketing automation software](https://www.hubspot.com/products/marketing)
- [
\
__Sales Hub__
\
Sales software](https://www.hubspot.com/products/sales)
- [
\
__Service Hub__
\
Customer service software](https://www.hubspot.com/products/service)
- [
\
__Content Hub__
\
Content marketing software](https://www.hubspot.com/products/content)
- [
\
__Data Hub__
\
Data management software](https://www.hubspot.com/products/data)
- [
\
__Revenue Hub__
\
CPQ, billing, and payments software](https://www.hubspot.com/products/revenue)
- [
\
__Smart CRM__
\
AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm)
- [
\
__Agent Hub__
\
Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence)
- [
\
__Small Business Bundle__
\
The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter)
- [
\
__AEO (Beta)__
\
Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo)
- [
\
__HubSpot Marketplace__
\
Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps)
- Solutions Solutions
- By Use Case
- ## Marketing
- [Generate leads](https://www.hubspot.com/use-case/generate-leads)
- [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
- ## Sales
- [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
- [Close deals](https://www.hubspot.com/use-case/close-more-deals)
- ## Customer Service
- [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
- [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
- ## Content
- [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
- [Manage content](https://www.hubspot.com/use-case/manage-content)
- ## Startups & Small Businesses
- [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
- [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
- [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
- ## Artificial Intelligence
- [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
- [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
- [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
- By Team Size
- ## By Team Size
- 
### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- 
### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
- Why HubSpot?
- ## Why HubSpot?
- 
### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- 
### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- 
### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [UNBOUND Event](https://unbound.hubspot.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
- About About
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[Start free or get a demo](https://www.hubspot.com/products/get-started)
[Log in](https://app.hubspot.com/login)
- English Select a language
- [日本語](#)
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- High Contrast
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- [Directory](https://www.hubspot.com/case-studies/directory)
- Strategic IC

# Strategic IC Increases Revenue by 50% with HubSpot
Marketing & Advertising
25-200 employees

- 100%
of Clients on Retainer
- 35%
increase in average retainer value
- 50%
year on year increase in revenue
Use Cases
- Increase Traffic
Products
- [Marketing Hub](https://www.hubspot.com/products/marketing)
### Story Overview
Strategic Internet Consulting has always been a full service agency. Strategic needed to provide full-funnel strategies and campaign plans to deliver on client ROI and business objectives. The agency joined the HubSpot Partner Program and is achieving great things – it gets an average of 80 leads per month and 100% of its clients are on retainer.
### About Company
Strategic Internet Consulting is a specialist B2B digital marketing agency that specializes in inbound and account-based marketing. A HubSpot Platinum Tier Partner, Strategic helps some of the world's largest enterprise tech, professional services and pharmaceutical companies to increase and nurture their sales and marketing pipelines.
### Joining the Digital Dots With the Inbound Methodology
Alex Embling founded [Strategic IC](https://www.strategic-ic.co.uk/) as a full-service agency in 1995 when the internet was still its infancy, and Google had yet to launch.
“As the web evolved, clients began to understand the importance of improving their sites’ visibility, and that’s where my marketing background came into play. We started doing things like SEO, PPC advertising and content creation,” explains Alex Embling, Strategic IC’s managing director.
The agency proliferated, taking on large clients in the enterprise tech, professional service and pharmaceutical sectors. However, it was using a collection of disconnected point solutions for its online marketing activities, which made it difficult to produce truly integrated campaigns and prove ROI to customers.
“Inbound was a natural transition for us. One of our clients mentioned that he wanted to try the HubSpot software, and I began to research it. Once I saw what the company was achieving and how it could benefit our clients, I was convinced. Within two weeks, I had signed up to the HubSpot Partner Program and was attending INBOUND in Boston. That was in 2014, and we’ve been growing ever since.”
### Attracting Clients With Full Funnel Inbound
Alex wanted Strategic IC to be its own best case study for the inbound methodology and started by defining the agency’s buyer [personas](https://knowledge.hubspot.com/contacts-user-guide-v2/how-to-create-personas).
“We identified four – the enterprise decision-maker, the enterprise influencer, and what we call the medium-size decision-maker and the medium-size influencer. In terms of size, the enterprise companies we target typically have 10,000 or more employees and revenues of $1 billion-plus.”
The team created a host of content on the inbound methodology, including ebooks and a frequently updated [Blog](https://www.hubspot.com/products/blog), and added [Smart Calls to Action](https://knowledge.hubspot.com/cta-user-guide-v2/how-to-create-a-smart-call-to-action-cta-based-on-a-contacts-list) and [Smart Forms](https://knowledge.hubspot.com/smart-content-user-guide/how-to-create-a-smart-form). They also use the [Social Inbox](https://www.hubspot.com/products/marketing/social-inbox) to promote the agency’s offerings across social media.
Strategic IC uses the HubSpot [growth stack](https://www.hubspot.com/products/growth-stack) – a combination of the [Marketing](https://www.hubspot.com/products/marketing), [CRM](https://www.hubspot.com/products/crm) and [Sales](https://www.hubspot.com/products/sales) software. The CRM gives it a clear view of each lead’s journey through the website, while HubSpot Sales allows the sales team to automate and improve their follow-ups with prospects.
The agency began attracting interest and quickly signed up several clients to the HubSpot software.
“Today, we generate 80% of our customers through inbound marketing – they come to our website from social media and organic traffic, and then are automatically nurtured until they’re ready to speak with us.”
### Results That Get Noticed
Since partnering with HubSpot, Strategic IC gets an average of 8,000 website visitors and 80 leads per month, and it reached [Platinum Tier Partner](https://www.hubspot.com/partners/partner-tiers) status in under two years. 100% of its clients are on retainers; Alex says that they are signing up to more extended and more lucrative contracts, so the agency now has a more predictable revenue stream.
“Many of our customers buy the [Reporting](https://www.hubspot.com/products/marketing/reporting-add-on) add-on, which allows us to produce reports on virtually any metric from the HubSpot software. Once they can see exactly where their investment is going, and how our work is making an impact, they are eager to do more with us. We also help them with the sales side of their inbound strategy, offering training on how to follow up with leads in the right way and at the right time.”
“One of our clients is generating an average of 50,000 visits and 150 leads per month. Over the past year, we’ve contributed $500,000 in revenue to their sales pipeline.”
Table of Contents Table of Contents
- [Joining the Digital Dots With the Inbound Methodology](https://www.hubspot.com#joining-the-digital-dots-with-the-inbound-methodology)
- [Attracting Clients With Full Funnel Inbound](https://www.hubspot.com#attracting-clients-with-full-funnel-inbound)
- [Results That Get Noticed](https://www.hubspot.com#results-that-get-noticed)

### Start Growing With HubSpot Today
With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier.
[Get a demo](https://offers.hubspot.com/crm-platform-demo)
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[Read more](https://www.hubspot.com/case-studies/europe-express)
- 
### BridgeRev increases customer engagement 30% with the Webflow App for HubSpot
- Marketing & Advertising
- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/bridgerev)
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### Media Garcia closes 3X more deals with Commerce Hub
- Marketing & Advertising
- 25-200 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/media-garcia-commerce-hub)
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