4.6X increase monthly blog views first 9 mos.
59%increase in organic traffic in 9 mos.
139%increase in traffic in 9 mos.
In early 2015, The Chopping Block was looking to relaunch their website to provide a more interactive, modern user interface. A major challenge they faced with their old website was that it didn’t give users an accurate sense of what it was actually like to participate in one of their cooking classes. When Shelley Young, CEO
While searching for a web design firm, they found Revenue River Marketing, an Inbound Marketing Agency based in Denver, Colorado. Revenue River, a Platinum HubSpot Partner, presented a new website concept to be hosted on HubSpot's CMS, content optimization system that far exceeded their expectations.
Revenue River utilized HubSpot's robust product to build the entire online ecosystem for The Chopping Block. Their goal was to best represent digitally The Chopping Block brand as a leading cooking school in the country. In addition, they excelled by integrating 3rd party functionalities, such as the scheduling calendar, built by YourITDept. Revenue River created multiple custom feeds through the HubSpot Blogging app, which
By utilizing a modular format offered on HubSpot's CMS, Revenue River was able to create dynamic content for each of The Chopping Block's business personas on the homepage, for example, the in-store shopper, the adult cooking class user, and the newlywed cooking couple.
This helped keep the pages organized and allows visitors to easily identify their desired content and work their way further through the online experience. The Chopping Block’s offerings are constantly changing so this methodology allows their marketing team to easily update specific page information without having to worry about breaking the whole site layout.
In addition, by utilizing HubSpot's CTA app across multiple pages, they can easily update a call-to-action for a new offer or video, changing that CTA across all pages at once; saving both time and coding resources.
The Chopping Block website now can easily retain, update and organize a wealth of content and related cooking offers. Users have demonstrated their high level of satisfaction with the new site, notes Andrea Miller "we've seen a notable influx of class signups, party bookings, catering, and more. It's been very exciting for us here at The Chopping Block."
The Chopping Block has truly adopted a new marketing engine, and the results have grown consistently since the site launched in April 2015. They now have a website that acts as a high-performing extension of their business. The marketing team now knows the precise online
Within the nine
As they look toward 2016, the marketing team at The Chopping Block is excited for new features of HubSpot's CMS and plan to build out a larger strategy surrounding dynamic and smart content. By harnessing the power of dynamic and smart content, they aim to create a hyper-personalized online experience for each and every customer with