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- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
[Free HubSpot CRM](https://www.hubspot.com/products/crm)
[Overview of all products](https://www.hubspot.com/products/get-started)
- ### Marketing Hub
Marketing automation software
[Free and premium plans](https://www.hubspot.com/products/marketing)
- ### Sales Hub
Sales software
[Free and premium plans](https://www.hubspot.com/products/sales)
- ### Service Hub
Customer service software
[Free and premium plans](https://www.hubspot.com/products/service)
- ### Content Hub
Content marketing software
[Free and premium plans](https://www.hubspot.com/products/content)
- ### Data Hub
Data management software
[Free and premium plans](https://www.hubspot.com/products/data)
- ### Revenue Hub
CPQ, billing, and payments software
[Free and premium plans](https://www.hubspot.com/products/revenue)
- ### Smart CRM
AI-powered, flexible CRM software
[Learn more](https://www.hubspot.com/products/crm/ai-crm)
- ### Agent Hub
Your central home for building and managing AI agents across the platform
[Learn more](https://www.hubspot.com/products/artificial-intelligence)
- ### Small Business Bundle
The Starter edition of each product, built for startups and small businesses
[Learn more](https://www.hubspot.com/products/crm/starter)
- ### AEO (Beta)
Answer engine optimization tools that track and improve your brand's visibility in AI results
[Learn more](https://www.hubspot.com/products/aeo)
- ### HubSpot Marketplace
Connect your favorite apps to HubSpot
[See all integrations](https://ecosystem.hubspot.com/marketplace/apps)
- Solutions Solutions
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- Why HubSpot?
- ## Marketing
- ### [Generate leads](https://www.hubspot.com/use-case/generate-leads)
Convert visitors into contacts for your database.
- ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
Create campaigns with automation and AI.
- ## Sales
- ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
Generate a pipeline of high-quality prospects.
- ### [Close deals](https://www.hubspot.com/use-case/close-more-deals)
Streamline your process and close more deals faster.
- ## Customer Service
- ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
Support customers at scale with AI and a help desk.
- ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
Identify opportunities to improve customer health.
- ## Content
- ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
Easily craft content for your audience, with help from AI.
- ### [Manage content](https://www.hubspot.com/use-case/manage-content)
Organize, update, and distribute content in one place.
- ## Startups & Small Businesses
- ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
Generate leads through content, AI, and automation.
- ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
Prospect smarter and automate payments.
- ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
Unify your team and data on one platform.
- ## Artificial Intelligence
- ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
Scale customer service with an AI customer agent.
- ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
Identify and engage high-value leads with an AI prospecting agent.
- ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
Get instant answers about your customers with an AI data agent.
## By Team Size
- ### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- ### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
## Why HubSpot?
- ### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- ### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- ### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [UNBOUND Event](https://unbound.hubspot.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
- Products Products
- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
- [__Free HubSpot CRM__](https://www.hubspot.com/products/crm)
- [__Overview of all products__](https://www.hubspot.com/products/get-started)
- [
\
__Marketing Hub__
\
Marketing automation software](https://www.hubspot.com/products/marketing)
- [
\
__Sales Hub__
\
Sales software](https://www.hubspot.com/products/sales)
- [
\
__Service Hub__
\
Customer service software](https://www.hubspot.com/products/service)
- [
\
__Content Hub__
\
Content marketing software](https://www.hubspot.com/products/content)
- [
\
__Data Hub__
\
Data management software](https://www.hubspot.com/products/data)
- [
\
__Revenue Hub__
\
CPQ, billing, and payments software](https://www.hubspot.com/products/revenue)
- [
\
__Smart CRM__
\
AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm)
- [
\
__Agent Hub__
\
Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence)
- [
\
__Small Business Bundle__
\
The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter)
- [
\
__AEO (Beta)__
\
Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo)
- [
\
__HubSpot Marketplace__
\
Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps)
- Solutions Solutions
- By Use Case
- ## Marketing
- [Generate leads](https://www.hubspot.com/use-case/generate-leads)
- [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
- ## Sales
- [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
- [Close deals](https://www.hubspot.com/use-case/close-more-deals)
- ## Customer Service
- [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
- [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
- ## Content
- [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
- [Manage content](https://www.hubspot.com/use-case/manage-content)
- ## Startups & Small Businesses
- [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
- [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
- [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
- ## Artificial Intelligence
- [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
- [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
- [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
- By Team Size
- ## By Team Size
- 
### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- 
### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
- Why HubSpot?
- ## Why HubSpot?
- 
### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- 
### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- 
### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [UNBOUND Event](https://unbound.hubspot.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
- About About
- [About Us](https://www.hubspot.com/our-story)
- [Careers](https://www.hubspot.com/careers)
- [Contact Us](https://www.hubspot.com/company/contact)
- [Investor Relations](https://ir.hubspot.com/)
- [Management Team](https://www.hubspot.com/company/management)
[Start free or get a demo](https://www.hubspot.com/products/get-started)
[Log in](https://app.hubspot.com/login)
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- [日本語](#)
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- High Contrast
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- [Case Studies Overview](https://www.hubspot.com/case-studies)
- [Directory](https://www.hubspot.com/case-studies/directory)
- Thought Leader Systems

# Thought Leader Systems Leads the Way as a HubSpot Partner
Professional Services
1-25 employees

- 100x
increase in leads
- 16
clients using the HubSpot software
- 75%
of clients on retainer
Use Cases
- Increase Leads
Products
- [The Full CRM Platform](https://www.hubspot.com/products/crm/enterprise)
### Story Overview
Thought Leader Systems joined the HubSpot Partner Program, and since then it has achieved some amazing results. It has increased its leads by 100X and today, has 16 clients using HubSpot.
### About Company
Thought Leader Systems offers a unique combination of services, including business strategy, innovation management, inbound marketing and sales, public relations, psychology and CEO communications.
### Seeking a Joined-Up Marketing Solution
Britta Schlömer founded [Thought Leader Systems](https://www.thoughtleadersystems.com/en/) in 2015, initially as a consulting company. However, she found that she was on the road five days a week, and she didn’t have a predictability of income.
“We could bring in €40,000 one month and then get nothing for the next two. I wanted to start offering more joined-up services that would lead to more retainer contracts.”
Britta has over 20 years of professional experience in marketing, having worked for the Jung von Matt agency and in international marketing management for Deutsche Bank. During her career, she had been introduced to the inbound methodology, and she knew it could help Thought Leader Systems and its clients to attract and nurture more leads and build up recurring revenue streams.
“I was convinced that inbound would revolutionise the German marketplace, but inbound was still a relatively new concept here. I knew that we would need to educate the market, and the HubSpot [Partner Program](https://www.hubspot.com/partners/marketing) offered everything we needed to do that. The software itself was intuitive and powerful, but what I really liked was the high level of support that was on offer. The HubSpot [Academy](https://academy.hubspot.com/) is so comprehensive! I knew it would help the companies we worked with to gain a deep understanding of the methodology.”
The agency support that HubSpot offered was also a major draw.
“HubSpot is a company that invests in the success of its partner agencies, from help with onboarding to ongoing coaching. It was an easy decision, and we signed up in 2015.”
### Embracing Inbound With Help From HubSpot
Thought Leader Systems got started by implementing HubSpot’s [marketing software](https://www.hubspot.com/products/marketing) on its own website. First, it set up [personas](https://knowledge.hubspot.com/contacts-user-guide-v2/how-to-create-personas) for its target clients – typically mid-sized companies in traditional sectors such as automotive and healthcare. It then created long-form content for its [Landing Pages](https://www.hubspot.com/products/marketing/landing-pages) , as well as an active blog. Visitors are encouraged to download resources and to give their details through [Calls-to-Action](https://www.hubspot.com/products/calls-to-action) and [Forms](https://www.hubspot.com/products/forms) . They are then entered into [Workflows](https://knowledge.hubspot.com/workflows-user-guide-v2) that are personalised to their interests and stage in the funnel.
“We also use the HubSpot [CRM](https://www.hubspot.com/products/crm) , which is fantastic. It makes it easy to get a high level view on all our leads and track their status with us. We often are approached by other providers that want us to switch to their product, but there’s no way we would ever want to change,” says Britta.
Britta credits the HubSpot support team with helping Thought Leader Systems to grow and succeed with the inbound methodology.
“When we were onboarding, they gave us intensive training to ensure that we achieved optimum results for our agency and for our clients. We had calls and meetings every week, and I liked how they offered practical solutions when we came up against problems. That level of support has remained consistent. Our HubSpot channel account manager is in contact with us nearly every day, helping us to position and sell our inbound services. Just yesterday, when I had a big pitch to make, she was in touch to see if there was anything that I needed.”
### Convincing Clients and Expanding in Europe
Thought Leader Systems has carved out its position as an inbound expert in Germany. In fact, Britta has even written a book on the subject, called [*Inbound! The manual for modern marketing*](https://www.amazon.de/Inbound-Handbuch-Marketing-Practices-Marketing-Automationssysteme/dp/3836244519https:/www.amazon.de/Inbound-Handbuch-Marketing-Practices-Marketing-Automationssysteme/dp/3836244519).
“I’m passionate about it, and our results speak volumes. We now get 100 marketing qualified leads every month, and typically 12 of them will convert into sales qualified leads.”
Today, the agency is a HubSpot [Gold Tier](https://www.hubspot.com/partners/partner-tiers) Partner. It has 16 clients on the HubSpot software and 75% of them are on retainer.
“They love how the HubSpot [Growth Stack](https://www.hubspot.com/products/growth-stack) allows for the creation of an integrated marketing and sales funnel. Everything is connected, which makes it much easier for them to win pitches. And naturally, when their management teams see those revenue increases, they are eager to sign up for long-term contracts with us.”
Thought Leader Systems has big ambitions. Over the next five years, it wants to open offices throughout Europe; it has Austria, Switzerland, France, Spain and Italy in its sights.
“Our partnership with HubSpot is going to be a big part of that. I know the team is behind us and they are truly committed to helping us achieve our goals.”
Table of Contents Table of Contents
- [Seeking a Joined-Up Marketing Solution](https://www.hubspot.com#seeking-a-joined-up-marketing-solution)
- [Embracing Inbound With Help From HubSpot](https://www.hubspot.com#embracing-inbound-with-help-from-hubspot)
- [Convincing Clients and Expanding in Europe](https://www.hubspot.com#convincing-clients-and-expanding-in-europe)

### Start Growing With HubSpot Today
With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier.
[Get a demo](https://offers.hubspot.com/crm-platform-demo)
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- The Full CRM Platform
* * *
[Read more](https://www.hubspot.com/case-studies/2030-builders-hubspot-starter-customer-platform-drives-one-third-of-the-startup-2030-builders-total-revenue)
- 
### Lean Discovery Group Increases Value of Deals Closed 1,784% With the Help of HubSpot Starter Customer Platform
- 1-25 employees
- The Full CRM Platform
* * *
[Read more](https://www.hubspot.com/case-studies/lean-discovery-group)
- 
### Immoportal optimizes entire sales funnel with HubSpot
- 1-25 employees
- Germany
* * *
[Read more](https://www.hubspot.com/case-studies/immoportal-0)
- 
### How Sandler Gets Enterprise Sales Teams Found by Modern Buyers Before the First Sales Call with HubSpot's AEO
- Professional Services
* * *
[Read more](https://www.hubspot.com/case-studies/sandler-aeo)
- 
### Marketing Smarter: Fullstack Leveraged HubSpot’s Meta Integration to Unlock Ad Efficiency
- 1-25 employees
* * *
[Read more](https://www.hubspot.com/case-studies/fullstack-agency)
- 
### Springer Nature is setting new standards by offering a holistic view of customer data
- Germany
* * *
[Read more](https://www.hubspot.com/case-studies/springernature)
- 
### Lucanet Centralizes Its Global Marketing Automation Strategy with HubSpot
- Germany
* * *
[Read more](https://www.hubspot.com/case-studies/lucanet)
[See all case studies](https://www.hubspot.com/case-studies/directory)
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