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[Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - Vinomofo  # Vinomofo Sees 120x Return On Investment with HubSpot Consumer Services 25-200 employees  - 120x return on investment - 21% increase in sales conversion - 50% improvement in customer re-engagement Use Cases - Increase Leads Products - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Sales Hub](https://www.hubspot.com/products/sales) - [Service Hub](https://www.hubspot.com/products/service) - [Data Hub](https://www.hubspot.com/products/operations) ### Story Overview Since implementing HubSpot and MessageMedia, Vinomofo centralised their data, automated communications in a personal way at scale, and created a truly omnichannel experience for their customers. ### About Company Vinomofo is one of the biggest online retailers for wine in Australia. Vinomofo prides itself on their curated wine selections as well as the special deals it offers customers that “cannot be matched." ### Disjointed systems and no central source of truth Prior to using HubSpot and MessageMedia, Vinomofo had a myriad of tools across multiple different systems, none of which communicated with each other. This resulted in fragmented customer data across their toolset, and no central source of truth for the team to utilise or build out their marketing and sales capabilities from. Along with this, Vinomofo had no way of telling what communications their customers were receiving and this had a knock-on effect on their customer service. “We didn’t have one source of truth for the customer and none of our previous systems spoke to one another. We did not have visibility over what marketing communications each customer was receiving, which impacted our customer service team.” As an online wine retailer, [__Vinomofo__](https://www.vinomofo.com/) recognised that having data you can trust and use is key to providing a great customer experience. It opens the door to a more tailored, personalised marketing capability that caters for the individual tastes and preferences of each customer, and Vinomofo knew they could level up this experience by consolidating their tools and data into an all-in-one solution. “Like anything, wine is subject to personalised taste so it’s important we only send deals to our mofos (customers) which we know they’ll love. If you’ve placed 20 orders in your lifetime, mostly reds and not one of them Sauvignon Blanc, we can kind of assume this isn’t your thing. The more personalised we are, the better results we see.” ### __Automation and personalisation at scale__ Vinomofo began searching for a solution with the goals of streamlining their processes and tools for a holistic customer view, and increasing sales through personalised, engaging experiences. It was at this point they came across HubSpot’s all-in-one tools that could enable them to consolidate their data, and drive sales through automating and personalising customer communications on a large scale. “We needed a single customer view and source of truth that allowed us to personalise at scale. With HubSpot, we could get that source of truth and have everything feed into it, and this would allow us to really enhance our customer communications and experience.” The company also wanted to provide this personalisation over multiple channels, where customers could kick off a conversation over live chat, follow up with email, talk through details over the phone, and get updates and personalised offers via SMS — all without skipping a beat. It was at this point they discovered MessageMedia, whose SMS platform could be integrated with HubSpot to provide a truly omnichannel experience. HubSpot provided the ability to live chat and automatically send personalised emails at scale, while MessageMedia catered for SMS. “We knew that HubSpot would provide us with a central source of truth and the ability to personalise and automate email communications. Integrating this with MessageMedia’s SMS platform gave us the power to provide a consistent experience to customers over the most important channels.” ### Creating a truly omnichannel customer experience After onboarding with HubSpot, Vinomofo used the Academy to get up to speed with HubSpot’s tools. They also leaned on their Customer Success Manager with questions that they couldn’t answer via the Academy, and for strategic advice and solutions. “The Academy is really useful and allows you to learn on the job rather than having previous Hubspot experience. Our Customer Success Manager is always available for any questions and provides useful alternatives if not possible. The Customer Support inbox is incredibly useful, with quick response times.” Vinomofo automated manual processes through the use of the Workflows and Emails tools, also using these to personalise the communications each customer received. This wasn’t only limited to customer communications, Vinomofo also used HubSpot to automate internal notifications and keep their team in the loop. With HubSpot firmly in place, they supercharged their communications with MessageMedia’s SMS capabilities, implementing the ability to effectively promote offers, onboard customers and run re-engagement campaigns across multiple channels. “Using the joint capabilities of HubSpot and MessageMedia meant we could create integrated, consistent interactions across all customer touchpoints and really build out an omnichannel customer experience.” ### 120x return on investment Since implementing HubSpot and MessageMedia, Vinomofo have achieved some phenomenal results. They’ve seen a whopping 120x return on investment, as well as a 21% increase in sales conversion. Not only that, but they also gained a 50% improvement in customer re-engagement. Asked if she would recommend HubSpot to a peer or colleague, Jobeth said: “Yes I would. It’s really simple and intuitive to use and if you ever can’t figure something out the customer support is amazing. There are so many integrations available, including MessageMedia, and the team are always open to suggestions.” While results have been spectacular so far, Vinomofo aren’t done just yet. They’re hoping to further expand their use of HubSpot and MessageMedia tools in the future and provide even more value to their customers in doing so. “We want to expand our Wine Dealer team as an offering. It’s a free, opt-in service which is a huge benefit for our customers, but we can do more. Once we have the whole team within Hubspot, we will be able to set internal notifications, schedule calendars, and provide more targeted messaging for these valuable customers.” Table of Contents Table of Contents - [Disjointed systems and no central source of truth](https://www.hubspot.com#disjointed-systems-and-no-central-source-of-truth) - [Automation and personalisation at scale](https://www.hubspot.com#automation-and-personalisation-at-scale) - [Creating a truly omnichannel customer experience](https://www.hubspot.com#creating-a-truly-omnichannel-customer-experience) - [120x return on investment](https://www.hubspot.com#120x-return-on-investment)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### Building a Growth Engine: How Azora Scaled 300% Through Operational Transformation - 25-200 employees - Australia - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/azora-finance-group) -  ### How NOW Finance Scaled 2X with HubSpot - 25-200 employees - Australia - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/now-finance) -  ### How a Two-Person Wealth Firm Saves $70K+ a Year and Makes Every Client Feel Seen with HubSpot Agent Builder - 25-200 employees - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/concierge-wealth-management-agent-builder) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - 25-200 employees - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/eventus) -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - 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25-200 employees - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/eventus) -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - 25-200 employees - Marketing Hub - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union) -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - Marketing Hub - Sales Hub - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm) -  ### How HungryHungry Helps Hospitality Venues Serve Guests Better With a Marketing Team Built on HubSpot's Loop Marketing Framework - 25-200 employees - Australia - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/hungryhungry-loop-marketing) -  ### How HubSpot and Cloudfresh Brought Scale and Efficiency to Teams at Ekol Logistics - Marketing Hub - Sales Hub - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/ekol-logistics) -  ### How Growth Tribe Increased Conversions by 200-300% with HubSpot - 25-200 employees - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/growth-tribe) -  ### How Connectd Improved Their Post-Call Visibility & Increased Conversion Rates by 33% with the Trumpet App for HubSpot - 25-200 employees - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd-trumpet) -  ### Building a Growth Engine: How Azora Scaled 300% Through Operational Transformation - 25-200 employees - Australia - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/azora-finance-group) -  ### How NOW Finance Scaled 2X with HubSpot - 25-200 employees - Australia - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/now-finance) -  ### How a Two-Person Wealth Firm Saves $70K+ a Year and Makes Every Client Feel Seen with HubSpot Agent Builder - 25-200 employees - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/concierge-wealth-management-agent-builder) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - 25-200 employees - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/eventus) -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - 25-200 employees - Marketing Hub - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union) -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - Marketing Hub - Sales Hub - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm) -  ### How HungryHungry Helps Hospitality Venues Serve Guests Better With a Marketing Team Built on HubSpot's Loop Marketing Framework - 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