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Best CRM of 2023

Choosing the best CRM is an important, but time consuming process.

Our expert research team put in hours of work comparing the top CRM in their field to bring you the best, most up to date information regarding CRM’s.

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Overview

A CRM platform enables you to manage and nurture your organization's relationships with individuals, such as customers, service users, colleagues, or suppliers, throughout their lifecycle with your organization. This includes acquiring new customers, securing their business, and providing ongoing support and services throughout the relationship.

Top 5 CRM Platforms

HubSpot Zoho CRM Pipedrive Salesforce Monday CRM
Base License
Professional
Professional
Professional
Professional
Pro
Pricing
$$
$
$$
$$
$
Account, Contact, Lead & Opportunity Management
Workflow & Approval Automation
CPQ Tool
$$$
Requires Smart Docs Add-on
Forecasting & Reporting
Campaign Management
$$$
Requires Campaigns Add-on
Prospecting Workspace
Task Calendar Sync
Compare CRM's
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Get started free
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Sales Hub supercharges your sales process and eliminates friction by bringing all your tools and data together on one easy-to-use, powerful CRM platform your whole team loves.

HubSpot provides you with all the software, integrations, and resources you need to connect marketing, sales, content management, and customer service teams to create a delightful customer experience.

Try free today Try Sales Hub today

Top Features to Consider

When choosing the right CRM, you should take the following criteria into consideration.

Sales Automation

Sales automation is a valuable tool that can help sales teams increase efficiency, reduce manual labor, and personalize customer outreach. 

What Sets HubSpot Apart:

  • HubSpot's automation tools can help you save time and avoid losing potential customers. You can set up automated sales emails and follow-up tasks for each prospect, ensuring that you stay in touch and don't miss any opportunities.

  • Automate your sales process with workflows to rotate leads, create deals, and streamline tasks. Easily manage your data in bulk by updating properties, copying values, and more. Keep your team in the loop with notifications triggered by meaningful actions taken by your contacts.

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Sales Hub customers from regions around the globe see their deal close rate increase by 90% or more after 12 months. (HubSpot ROI Report)
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Sales Hub customers see their average deal amount increase by 18% on average after 12 months. (Hubspot ROI Report)

Reporting & Analytics

Sales reporting allows teams to track key metrics such as leads generated, deals closed, and revenue earned, and identify areas for improvement.

What Sets HubSpot Apart:

  • HubSpot's sales reporting software provides you with instant access to valuable insights. You can effortlessly generate customizable and visually appealing reports that offer in-depth sales analytics, providing you with real-time updates on your pipeline, team performance, deal status changes, prospecting touches, conversions, and more.

  • HubSpot's sales analytics tool provides you with real-time access to your team's performance data, allowing you to identify top performers and coach others on how to learn from their success. 

Sales Engagement Tools

Sales engagement tools enable sales reps to efficiently manage their day-to-day tasks, monitor team performance, and track deals.

What Sets HubSpot Apart:

  • By utilizing Sales Management Playbooks, your team can accelerate the deal closing process. Equip them with competitive battlecards, call scripts, positioning guides, and other valuable resources.

  • As Sales Hub is built on HubSpot’s connected CRM platform, it offers tools like Email Templates, Unified Reporting, and Lead Scoring to help increase alignment and encourage collaboration between Sales and Marketing teams. No connectors or data sync required.

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Customers who own Sales Hub for 7-12 months see more deals closed per rep than customers who own Sales Hub for less time. (HubSpot ROI Report)

Summary

HubSpot is a CRM platform that connects everything scaling companies need to deliver a best-in-class customer experience into one place. Our crafted, not cobbled solution helps teams grow with tools that are powerful alone, but better together.

HubSpot provides you with all the software, integrations, and resources you need to connect marketing, sales, content management, and customer service teams to create a delightful customer experience.

Try free today

Business Software That Grows With You

Start with free tools and upgrade as you grow, or hit the ground running with one of our premium editions.

  • CRM Free

    100% free.
    • Free Marketing tools
    • Free Sales tools
    • Free Service tools
    • Free CMS tools
    • Free Operations tools

    • CRM Starter

      Starting at $30/mo
      • Marketing Hub Starter (includes 1,000 marketing contacts)
      • Sales Hub Starter (Includes 2 paid users)
      • Service Hub Starter (Includes 2 paid users)
      • CMS Hub Starter
      • Operations Hub Starter

      • CRM Pro

        Starting at $1,600/mo
        • Starter CRM Suite, plus:
        • Marketing Hub Professional (Includes 2,000 marketing contacts)
        • Sales Hub Professional (Includes 5 paid users)
        • Service Hub Professional (Includes 5 paid users)
        • CMS Hub Professional
        • Operations Hub Professional

        • CRM Enterprise

          Starting at $5,000/mo
          • Professional CRM Suite, plus:
          • Marketing Hub Enterprise (Includes 10,000 marketing contacts)
          • Sales Hub Enterprise (Includes 10 paid users)
          • Service Hub Enterprise (Includes 10 paid users)
          • CMS Hub Enterprise
          • Operations Hub Enterprise

          For more information on other solution’s pricing, visit their pricing pages:

          Zoho CRM pricing page

          Pipedrive pricing page

          Salesforce Essentials pricing page

          MondayCRM pricing page

          What are customers saying?

          HubSpot Sales Hub received G2's top 100 Best Software Products & Highest Satisfaction Products 2023

          HubSpot was recognized on Gartner's 2023 B2B Salesforce Automation Platforms.

            I love the ease of use and adoption with Hubspot CRM. Email integration allows you to use the CRM from your email inbox, and you can work from one space all the time instead of having to double log data in multiple spaces. I equally love that you can set up the CRM quickly so that it works with your workflow - I used Zoho before and changing the fields I needed was so cumbersome I stopped using it. HubSpot makes it fast & easy.

            Marketing Agency

            G2 Review

            HubSpot is trusted by over 177,000 businesses in more than 120 countries.

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              Grow Your Business with HubSpot's CRM today.

              Use HubSpot CRM platform to help teams close more deals, deepen relationships, and manage sales pipelines more effectively.

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