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HubSpot vs Adobe Marketo Engage

Run sophisticated campaigns without the complicated setup. In HubSpot, Marketing Studio gives you one place to plan, build, run, and measure connected campaigns, with no engineer required. 

HubSpot is the #1 customer-rated marketing automation platform.

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Why choose HubSpot?

Run more campaigns

81%

Customers using Marketing Studio create 81% more campaigns on average. (Internal HubSpot Research)1

Manage the customer lifecycle

90%

90% of marketers using HubSpot say it improved their ability to optimize the customer journey (Internal HubSpot Research)2

Unify data & operations

84%

84% of HubSpot users say it improved their ability to pull insights from their data (Internal HubSpot Research)2

Customers who made the switch to HubSpot
  • hudl logo
  • TheBusinessJournals_Nameplate No Tagline_Print-1
  • GlobalLogo_NTTDATA_FutureBlue_RGB
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Marketo was so technical that only our MarTech team could use it, so marketers had to come through us just for basic reporting.

Hayden Florom

Marketing Operations Analyst

Hudl

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What makes HubSpot different?
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Build demand from a single conversation

Tell Breeze your goal. It starts from your CRM, your brand, and your past campaign results, so there’s nothing to re-brief. The plan, assets, and automation come together in Marketing Studio, where you build, run, and measure the whole campaign in one place. With all your channels centralized, you're not juggling a separate tool for each one, and all the content you create is on-brand and based on your data.

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Manage workflows without specialists

With Marketo, personal follow-up usually means a specialist building and maintaining the rules behind a nurture program, with your data in a system apart from your CRM. In HubSpot, multi-step nurture, branching logic, and A/B tests live on the same canvas where you built the campaign, and nurture agent tailors each email using your CRM data and company research. Your marketers run it themselves. No certified specialist, no stitching tools together.

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Unify data & operations

Marketo isn’t a CRM, so marketing and sales data stay in separate systems. Marketing Studio is built on HubSpot Smart CRM, so your customer data and campaigns live in the same place. The Analyze tab in Marketing Studio shows spend, influenced pipeline, and closed revenue by campaign. When you’re asked what drove pipeline last quarter, you have the answer.

Migration made easy

HubSpot makes it easy to move from Marketo with migration tools and dedicated support. We’ll help you transfer your data, contacts, and workflows so you can get started quickly. Our team and partners offer guided services and automated tools to ensure your data transfers smoothly — so you can focus on growing your business, not managing a migration.

HubSpot vs Marketo: Which fits your team?

Possible with HubSpot Possible with Marketo
Launch campaigns without waiting on a specialist

Yes
No. Admins build programs.
Keep marketing and customer data in one CRM

Yes

No. Data in two systems.
Sync CRM and campaign data without IT

Yes
No. Salesforce sync maintained by you.
Personalize from what your CRM already knows

Yes
No. Rule-based, built manually.
Show campaign-to-revenue results, no analysts required

Yes
No. Attribution analysts build.
Go from goal to full campaign in one conversation with AI

Yes
No. Lacks an AI-powered workspace.
Reduce tool sprawl and lower costs

Yes
No. Other subscriptions needed.

  • We have actually been able to tie a revenue number to our MQLs and deal attribution...Marketo was old, clunky...HubSpot was a much better choice and I’m glad we switched!

    Hayley S.

    501-1000 employees

    G2 Review

  • It has 90% or more of the capabilities of Marketo and Eloqua, but with exponentially more simplicity...so we can do more with less.

    George S.

    201-500 employees

    G2 Review

  • Marketing Hub is very interactive and user friendly...Marketo was slow, old school and difficult to use

    Utban A.

    501-1000 employees

    G2 Review

  • g2 leader marketing hub summer 24
  • g2 best usability marketing summer 24
  • g2 best relationship marketing hub summer 24
  • g2 top 100 highest satisfaction 2024
  • g2 top 100 product 2024
  • TrustRadius Buyers Choice 2025
HubSpot vs Marketo FAQ

Absolutely. HubSpot is engineered for growth, offering robust platform reliability, advanced customization, and support for high-volume messaging. To empower large organizations, we provide a full suite of enterprise-grade capabilities, including:

  • Business units and multi-brand management
  • Sandboxes for safe testing
  • Content approval workflows
  • Advanced permission management
  • Custom-coded templates

By replacing disjointed tools with a single, connected system, HubSpot reduces tool sprawl, technical complexity, and maintenance overhead that often drives up total cost. In fact, in the first year, most HubSpot customers pay no additional operation or admin costs, which equates to an average savings of over $100K (HubSpot ROI Report).

Marketo pricing may look pretty straightforward, but there’s a variety of add-ons for things like reporting, customer support, training, and more.

HubSpot offers unique features like AI answer engine optimization, AI campaign builder, social media management, ad management, video, messaging and shared inbox, websites, data enrichment, and more that Marketo does not offer natively.

HubSpot offers extensive customization. You can use custom objects, properties, and associations to align your data with your business needs. Create default spaces to fit your team's requirements, configure crucial UI elements like contact records, and use extensions to create new entirely custom UI elements. See more info here.

Yes, HubSpot includes custom reports, interactive dashboards, customer journey analytics, multi-touch revenue attribution, and more.

Marketo, on the other hand, often requires add-ons for advanced reporting.

HubSpot maintains a secure cloud environment through continuous monitoring, strong encryption, and robust disaster recovery protocols (see here). To further protect information, HubSpot offers enterprise-grade security features including: SSO, 2-factor authentication, database encryption, permission management, and more.

HubSpot's marketplace of 2,000+ apps can connect your existing tools and help you find the right apps to grow your business (featured apps).

Similar to Marketo, HubSpot's Professional and Enterprise editions offer bi-directional syncing with Salesforce for automatic updates and selective record syncing. Get set up in minutes, send valuable lead intelligence to your sales team, and use the synced data in segmentation and automation.

HubSpot offers a variety of advanced AI features to help you save time across your entire front office. Automate tasks and uncover valuable insights with Breeze Assistant and agents that help marketers plan campaigns, create content, and write personalized nurture. From creating content to streamlining processes and improving data analysis, Breeze gives you the competitive edge you need in today’s rapidly changing business environment.

Check out a few of the many customer stories below:

Customers adopt HubSpot quickly because it’s so easy to use and implement. In fact, 91% of HubSpot users say it took one month or less to learn.2

Attract more customers with HubSpot today!

Use HubSpot Marketing Hub to better generate leads, convert prospects, and nurture relationships today.

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Pricing and product feature information on this page reflects what was publicly available as of April 2026. Before making a decision, verify current pricing and features with each platform's official documentation.

1. This insight is based on the average number of campaigns created for Starter, Professional, and Enterprise HubSpot customers with Marketing Studio (n=21,508) or without Marketing Studio (n=9,299) in June-July 2026.

2. Based on a survey of 1,546 CRM users across the globe in August 2025.