HubSpot Marketing Hub has an integrated set of tools designed to nurture prospects along the complete buyers’ journey, such as website hosting, ads, landing pages, blogging, email, ABM, social, workflows, automation and attribution reporting. These tools are easy to use right out of the box. And they all speak to each other seamlessly.
Pardot also supports lead generation with a host of tools that have become the standard for marketing platforms (e.g., landing pages, email, workflow, A/B testing, etc.) However, Pardot has remained more focused on email automation, and so users may find they need to connect more tools as they scale.
Landing pages are typically hosted on a subdomain or other third party domain separate from your main website. Tracking across domains is possible, but cumbersome and, in an age when user experience is everything for both marketers and those they’re trying to reach, it’s less ideal. This is also not ideal for your website’s SEO, compared to having all of your content on the same domain.
"We switched over from Salesforce & Pardot a few months ago. So far, one of the main benefits we're seeing is having sales and marketing streamlined in one platform. We're able to better report on our marketing efforts and enjoy the ease-of-use of HubSpot." - G2 Mid-Market User (51-1000 emp.) April 2019