Key Capabilities of Marketing Hub
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Stay Engaged: Drive revenue with high-quality leads.
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Drive Productivity: Save time and resources with efficiencies that scale.
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Empower Connections: Measure and optimize marketing investments with strategic reporting.
Stay Engaged
What Pardot Offers:
- Pardot allows users to develop relationships by sending relevant content to prospects during the lead nurturing process, which helps to maintain interest and keep them moving through the sales funnel.
- Pardot Einstein Lead Scoring uses data science and machine learning to discover business’s patterns of lead conversion. Based on these patterns, Einstein predicts which current leads to prioritize. Einstein Lead Scoring requires add-ons.
What Sets HubSpot 
- Marketing Hub provides you the functionality to create hyper-relevant customer experiences, deliver authenticity and empathy at scale, and drive revenue with high-quality leads that turn into captivated customers.
- Better understand and nurture your customers with deep contextual data through custom behavioral events and custom objects.
Marketing Hub customers see their email click-through rate increase 121% on average after 12 months. (Hubspot Annual ROI Report)
Drive Productivity
What Pardot Offers:
- Pardot marketing automation allows you to streamline marketing processes, enabling team members to focus on nurturing leads, building connections, and delivering personalized content.
- While there is an existing sync between Pardot and Salesforce campaigns, the sync is one way and requires Salesforce Connect and Connected Campaigns to be turned on. Once this is set up, you can only create campaigns in Salesforce Sales Cloud, not in Pardot.
What Sets HubSpot
- Marketing Hub helps you align your operations and stay in control at scale. And when you’re operating efficiently, your customers feel it, too — you get more done with less, and they get a timely, consistent experience.
- Stay organized with the ability to manage both contacts and campaigns. Automate lead nurturing and create multi-channel customer experiences to scale engagement across touchpoints.
Marketing Hub customers take an average of 51 days to activate Marketing Hub. (Hubspot Annual ROI Report)
Empower Connections
What Pardot Offers:
- Reporting in Pardot provides insights into prospect behavior and campaign performance, refining strategies that help to optimize connections and nurture relationships.
- Account-based marketing encourages marketing teams and sales organizations to work together. These features require Pardot Plus editions or Sales Cloud Enterprise or higher.
What Sets HubSpot
- Marketing Hub Enterprise gives you advanced reporting tools like multi-touch revenue attribution and customer journey analytics to help you optimize the customer experience.
- HubSpot makes it easy for you to understand the data and make the necessary changes to easily prove you're meeting your goals with reporting dashboards.
Marketing Hub customers see an average increase of 113% in traffic to their websites after 12 months. (Hubspot Annual ROI Report)
| Feature |
HubSpot
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Pardot |
|---|---|---|
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Base License
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Marketing Hub Enterprise
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Pardot Advanced
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Email Marketing
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ABM Tools
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Campaign Management
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Workflow & Approval Automation
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Reporting & Dashboards
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Sales & Marketing Collaboration Tools
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$$$ Requires Salesforce Emails & Alerts |
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Advanced Reporting (MTRA & CJA)
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$$$ Requires B2B Marketing Analytics Plus |
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Engagement History Dashboards
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$$$ Requires Engagement History Dashboards |
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Predictive Analytics
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Business Units
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$$$ Requires Business Units Add-On |
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SEO Recommendations & Optimizations
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Social Media Management
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Ad Retargeting and Management
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Content Strategy & Optimization
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77% of Marketing Hub Professional and 88% of Enterprise customers display high Marketing Hub feature usage.
Read more in the HubSpot Annual ROI Report.
In comparison to our large organization, we’re a rather small marketing team. HubSpot enables us to scale our efforts and deliver an efficient and effective customer experience.
Julie Strachan
Senior Marketing Manager
BOYD, Former Pardot User
HubSpot is trusted by over 177,000 businesses in more than 120 countries.
Pardot Integration
Sync data between Pardot and HubSpot without manual data entry or messy, time-consuming imports.
App Ecosystem
Check out the hundreds of marketing apps and integrations you can use with HubSpot.
Social Content Calendar Template
Plan your social media content with a handy calendar guide and template.
Attract More Customers with HubSpot today!
Use HubSpot Marketing Hub to stay engaged, drive productivity and empower connections with your customers today.
