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Pardot vs HubSpot

Marketing Hub is an easy and powerful marketing software that connects without complexity, powers productivity with easy-to-adopt tools, and supports growing marketing teams.

Get started with Marketing Hub today!


HubSpot is a cloud-based customer platform that helps scaling businesses grow better with sales, service, marketing, and content management software.

Marketing Hub is an all-on-one marketing platform that enables you to reach the right target audience, increase conversions of visitors to customers, and execute large-scale inbound marketing campaigns effortlessly, all within a powerful, and user-friendly platform.


Salesforce is a cloud-based customer relationship management (CRM) platform with applications for sales, service, marketing and more that help bring customers and companies together.

Pardot, also known as Marketing Cloud Account Engagement, is a marketing automation platform designed to help businesses streamline their marketing processes, nurture leads, and effectively align sales and marketing efforts.

Unlock the Power of Marketing Automation: Free Comparison Guide

Discover which marketing automation platform is right for your business. Get our comprehensive PDF guide that breaks down the features, benefits, and differences between HubSpot Marketing Hub and Pardot.

Make an informed decision and supercharge your marketing efforts today!



Download our FREE PDF Guide Comparing HubSpot Marketing Hub and Pardot

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Key Capabilities of Marketing Hub

  • Stay Engaged: Drive revenue with high-quality leads.

  • Drive Productivity: Save time and resources with efficiencies that scale.

  • Empower Connections: Measure and optimize marketing investments with strategic reporting.

What Sets HubSpot Apart

Stay Engaged

What Pardot Offers:

  • Pardot allows users to develop relationships by sending relevant content to prospects during the lead nurturing process, which helps to maintain interest and keep them moving through the sales funnel.
  • Pardot Einstein Lead Scoring uses data science and machine learning to discover business’s patterns of lead conversion. Based on these patterns, Einstein predicts which current leads to prioritize. Einstein Lead Scoring requires add-ons.

What Sets HubSpot Apart:

  • Marketing Hub provides you the functionality to create hyper-relevant customer experiences, deliver authenticity and empathy at scale, and drive revenue with high-quality leads that turn into captivated customers.
  • Better understand and nurture your customers with deep contextual data through custom behavioral events and custom objects.
email automation_EN

Marketing Hub customers see their email click-through rate increase 121% on average after 12 months. (Hubspot Annual ROI Report)

Drive Productivity

What Pardot Offers:

  • Pardot marketing automation allows you to streamline marketing processes, enabling team members to focus on nurturing leads, building connections, and delivering personalized content.
  • While there is an existing sync between Pardot and Salesforce campaigns, the sync is one way and requires Salesforce Connect and Connected Campaigns to be turned on. Once this is set up, you can only create campaigns in Salesforce Sales Cloud, not in Pardot.

What Sets HubSpot Apart:

  • Marketing Hub helps you align your operations and stay in control at scale. And when you’re operating efficiently, your customers feel it, too — you get more done with less, and they get a timely, consistent experience.
  • Stay organized with the ability to manage both contacts and campaigns. Automate lead nurturing and create multi-channel customer experiences to scale engagement across touchpoints.
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Marketing Hub customers take an average of 51 days to activate Marketing Hub. (Hubspot Annual ROI Report)

Empower Connections

What Pardot Offers:

  • Reporting in Pardot provides insights into prospect behavior and campaign performance, refining strategies that help to optimize connections and nurture relationships.
  • Account-based marketing encourages marketing teams and sales organizations to work together. These features require Pardot Plus editions or Sales Cloud Enterprise or higher.

What Sets HubSpot Apart:

  • Marketing Hub Enterprise gives you advanced reporting tools like multi-touch revenue attribution and customer journey analytics to help you optimize the customer experience.
  • HubSpot makes it easy for you to understand the data and make the necessary changes to easily prove you're meeting your goals with reporting dashboards.
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Marketing Hub customers see an average increase of 113% in traffic to their websites after 12 months. (Hubspot Annual ROI Report)

Feature Comparison

Feature HubSpot Pardot
Base License
Marketing Hub Enterprise
Pardot Advanced
Email Marketing
ABM Tools
Campaign Management
Workflow & Approval Automation
Reporting & Dashboards
Sales & Marketing Collaboration Tools


Requires Salesforce Emails & Alerts

Advanced Reporting (MTRA & CJA)


Requires B2B Marketing Analytics Plus

Engagement History Dashboards
Predictive Analytics
Business Units


Requires Business Units Add-On

SEO Recommendations & Optimizations
Social Media Management
Ad Retargeting and Management
Content Strategy & Optimization
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Total Cost of Ownership


Marketing Hub is powerful and easy-to-use: it’s customizable without being complicated, empowering instead of overpowering. Marketing Hub makes it possible to power deep customer connections with ease.

  • Implementation: The average time to activation for Marketing Hub Professional is around 2 months and 77% of Marketing Hub Professional customers display high feature usage (source).
  • Marketing Hub customers see their email click-through rate increase 121% on average after 12 months. (source)
  • Service & Support: HubSpot provides different support channels depending upon your subscription, all included.


The Pardot pricing may look pretty straightforward, but it’s layered and more complex with add-ons and supplemental costs than at first glance.

Base License
Marketing Hub Enterprise
Pardot Advanced
Service & Support
Phone, Chat & Email support included
20% of net licensing fees
Training & Educational Resources
HubSpot Academy, Community
Trailblazer Academy, Community
Not Required
Customization / Configuration
Easy to customize & configure in-house
Often requires partner or developer support
Developer Support
App Marketplace
Salesforce AppExchange
Maintenance / Admin
Enjoy a seamless platform built on one code base
Admin not required
Set-up and maintain connectors for multi-cloud integrations

~20 work hours to configure, with regular updates (source)
Talk to Sales

Calculate Your ROI with HubSpot

Calculate the return on investment (ROI) you could experience with HubSpot products using our free and easy-to-use ROI Calculator. You can also calculate the total cost of ownership (TCO) of your HubSpot software based on aggregated data from 177,000+ HubSpot customers globally.

Marketing Software That Grows With You

Start with free tools and upgrade as you grow, or hit the ground running with one of our premium editions.

What are customers saying?

HubSpot Marketing Hub received G2's top 100 Best Software Products & Highest Satisfaction Products 2023.

In comparison to our large organization, we’re a rather small marketing team. HubSpot enables us to scale our efforts and deliver an efficient and effective customer experience.

Julie Strachan

Senior Marketing Manager

BOYD, Former Pardot User

BOYD for HS Website

Related Resources

If you’re interested in Marketing tools, these may be helpful.

Pardot Integration

Sync data between Pardot and HubSpot without manual data entry or messy, time-consuming imports.


App Ecosystem

Check out the hundreds of marketing apps and integrations you can use with HubSpot.


Social Content Calendar Template

Plan your social media content with a handy calendar guide and template.

Attract More Customers with HubSpot today!

Use HubSpot Marketing Hub to stay engaged, drive productivity and empower connections with your customers today.