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Pardot vs HubSpot

What do HubSpot and Pardot do — and which Marketing Automation tool is right for you?

Overview

Choosing the right Marketing Automation platform is foundational to your business. This page compares two of the top-rated platforms – HubSpot and Pardot – to help you choose the one that’s right for you.

HubSpot Marketing Hub

HubSpot Marketing Hub is a Marketing Automation Software that enables users to create and deliver CRM-powered marketing. The powerful suite of tools is deeply integrated with your customer data and offers  everything you need to create automated inbound marketing campaigns that consistently grow your business. Attract attention, convert more leads and report on your entire funnel from one central place. 

Salesforce Pardot

Salesforce is a cloud-based customer relationship management (CRM) platform with applications for sales, service, marketing and more that help bring customers and companies together. Pardot is a marketing automation solution that was developed as a stand-alone platform in 2007 and subsequently purchased by Salesforce. 

Pardot Pricing vs HubSpot Pricing

The sticker price doesn’t always tell the whole story. To help you understand the difference in total cost of ownership between HubSpot and Pardot, let’s break down a standard subscription and look at the total cost of ownership for each tool.

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 HubSpot Marketing Hub Enterprise Pardot Advanced
Expense
List Price (10,000 contacts)

$3,200 /mo

$4,000 p/m

In-house Implementation

Implementation Specialist and Customer success manager to do regular check ins for $6,000 (source)

Salesforce offers a ‘Jump-Start’ implementation for $5,000 (source)

3rd Party Implementation

Connect with a Solutions Partner in our Marketplace

Connect with a Salesforce Partner on the AppExchange

CRM

Included, use for your marketing team or include your whole business.

Connect to Salesforce CRM or purchase another product

Support

Phone and email support included for all Professional and Enterprise plans (source)

20% of net-cost for phone support and 24/7 coverage

30% of net-cost for additional feature access (source)

Add 5% for U.S. based support (source)

Platform Maintenance

Enjoy a seamless platform built on one code base (source)

Set-up and maintain connectors for multi-cloud integrations.

Estimated 20 work hours to configure, with regular updates (source)

Total
Estimated Total Cost for 1 Year (source)

$44,400

$80,600

Capabilities

See how HubSpot and Pardot compare across some of the most critical marketing capabilities.

  • HubSpot’s Marketing Automation, CRM Sales, & Service suites have all been built by HubSpot. The result is a unified and consistent user experience where customer data, reporting, and individual tools are all similar and work in concert with each other. Using HubSpot is intuitive, even the advanced features. This means a faster time to value for your employees, and faster time to market for your business. 

    Pardot was acquired by Salesforce to build out their portfolio of products. The Salesforce platform of products has grown primarily through acquisitions such as Pardot, which necessitates manual connections and maintenance to create a unified user experience and adds to technical complexity.

     

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  • HubSpot Marketing Hub has an integrated set of tools designed to nurture prospects along the complete buyers’ journey, such as website hosting, ads, landing pages, blogging, email, ABM, social, workflows, automation and attribution reporting. These tools are easy to use right out of the box. And they all speak to each other seamlessly.

    Pardot also supports lead generation with a host of tools that have become the standard for marketing platforms (e.g., landing pages, email, workflow, A/B testing, etc.) However, Pardot has remained more focused on email automation, and so users may find they need to connect more tools as they scale.

    Landing pages are typically hosted on a subdomain or other third party domain separate from your main website. Tracking across domains is possible, but cumbersome and, in an age when user experience is everything for both marketers and those they’re trying to reach, it’s less ideal. This is also not ideal for your website’s SEO, compared to having all of your content on the same domain.

    "We switched over from Salesforce & Pardot a few months ago. So far, one of the main benefits we're seeing is having sales and marketing streamlined in one platform. We're able to better report on our marketing efforts and enjoy the ease-of-use of HubSpot." - G2 Mid-Market User (51-1000 emp.) April 2019

  • Marketing Hub is the only marketing automation platform that offers top of funnel marketing automation tools, built inside of a world class CRM. This unique combination is the only true way to deliver CRM-Powered Marketing and break through the noise in today’s noisy competitive environment. 

    With Marketing Hub you’ll attract the right customer and grow your audience faster, break through the noise with personalized messages delivered through the right channel, quickly turn attention into customers, and delight customers with a frictionless buying experience. 

    Pardot doesn’t have a built-in CRM. You’ll need to purchase Salesforce or an alternative CRM separately, and set up an integration. This experience is cumbersome and disconnected.

  • Make sure your marketing team gets the credit they deserve. With HubSpot, revenue and contact attribution reporting help your team track their influence at every stage of the sales process, from demand generation to closed deals. Attribution reporting makes it easier to make smarter, data-backed decisions when allocating your budget by letting you identify which channels are performing the best, and which ones might need some fine-tuning. 

    In terms of out-of-the-box functionality, Pardot cannot compare to HubSpot's reporting and analytics. Salesforce offers several paid add-on which can be purchased to provide additional functionality. Even with these paid add-on, though, reporting requires internal user management to operationally maintain.

  • Salesforce and HubSpot have fundamentally different philosophies when it comes to customer support and service. 

    HubSpot is invested in your success from day one. Our world-class support and customer success teams are available to all customers– with phone and email support at no extra charge for Pro and Enterprise customers– and you won’t pay more for it as you grow. HubSpot Academy, consistently ranked as one of the top online learning platforms in the world (source), is also available right at your fingertips. 

    Pardot charges 20% of your net contract price for 24/7 premier support, while additional feature access costs 30% of your net contract price. With percentage pricing, as you spend more on additional seats and add-on features, you’ll have to pay more for the same support. When choosing a Pardot support plan, you’ll want to carefully forecast how much your team will need.

  • HubSpot and Pardot both offer powerful software for fast-scaling businesses. As a business evolves, it’s important for both your CRM and Marketing Automation software to be able to grow and change with your business needs. With this in mind, having the flexibility and control to customize your CRM is critical.

    HubSpot prioritizes ease-of-use and prescriptive recommendations to make it easier for businesses to get started. HubSpot’s usability means that you have the flexibility to change and adapt your HubSpot instance over time, layering in more customization and complexity as your business scales.

    Pardot offers endless customization for the most complex organizations. However, these advanced features may require more admin and developer support, which can make it difficult for businesses to change and adapt their Pardot instance over time.

  • HubSpot is uniquely dedicated to ease-of-use and simplicity for admins, reps, and managers. This way, you spend less time (and money) getting your sales system to work how you want it to. Customers have the freedom to organize and administer their tools in the way that works best for their business.

    Salesforce Pardot implementation and maintenance requires experienced and well-trained administrators. Most Salesforce customers need to bring in a consulting agency or hire one or more full-time admins (with an average salary of $77,503 according to Glassdoor), or have current employees take on additional administrative tasks in order to make the system work.

Integrate HubSpot and Salesforce

HubSpot and Salesforce Integration

With HubSpot’s fast, reliable, and powerful integration with Salesforce, syncing your data can be done in minutes – no technical setup required. This makes it possible to use both platforms for your different teams. Learn more about our integration here.

Switching from Pardot to HubSpot

Our dedicated migrations team is here to help you confidently move your marketing team onto HubSpot, with minimal disruption to your business.

At HubSpot, we don’t just copy paste your old, sub-optimal process. We help you design a new, better system – one that will scale with you for years to come. Below is a look at our proven phased approach for switching. 

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What are customers saying?

HubSpot is named the #1 Best Product for Marketers in G2 Crowd Best Software Awards in 2020 and 2019.

Marketing Hub’s onboarding experience was amazing and the training and support are excellent. I have used Marketo and Pardot in the past, they both did what I wanted - but now that I work with a larger marketing team I find HubSpot is suited much better to the less technical user as everything is easy to use and intuitive.

Mid-Market Customer Review

G2

HubSpot is trusted by over 95,000 businesses in more than 120 countries.

A Community That Has Your Back

HubSpot Solution Partners

HubSpot’s Solution Partner Program is a network of over a thousand agencies to help you resource your marketing strategy with HubSpot. Whether you need someone to help create content, set up ads, or build workflows, there’s a partner here for you.

HubSpot Community

Our Community is there when you need them. Whether it’s getting set up or figuring out the best way to customize Marketing Hub for your needs, there are over 85,000 community members ready to answer your questions.

Knowledge Base

You’re busy. You don’t have time to file a support ticket. You’re also extremely smart and can find answers on your own. Search our comprehensive Knowledge Base to answer any question you might have about our products.

Grow your business like a team twice your size.

Use HubSpot to streamline your marketing by bringing your team, tools, and data together in one place.

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