Cloud Technology Solutions
cloud-technology-solutions-logo.png Founded in 2008, Cloud Technology Solutions has become one of the fastest growing Google Cloud Premier Partners in the world, and its own software products are used by over 6.6 million customers. It has a massive potential client base, and it wanted to find a better way to connect with it online. The company needed a marketing automation platform to help it make data-driven decisions quickly. It found it in the HubSpot software. Since signing up, it has increased its leads by 33% and recorded its highest ever annual profit. Founded in 2008, Cloud Technology Solutions has become one of the fastest growing Google Cloud Premier Partners in the world, and its own software products are used by over 6.6 million customers. It has a massive potential client base, and it wanted to find a better way to connect with it online. The company needed a marketing automation platform to help it make data-driven decisions quickly. It found it in the HubSpot software. Since signing up, it has increased its leads by 33% and recorded its highest ever annual profit. Read more

11% increase in conversion rate

33% increase in leads

83% increase in website traffic

Seeking an Agile Inbound Solution

With literally millions of users and millions more potential customers online, Cloud Technology Solutions was aware that inbound marketing would be key to its continued growth. However, when Gary Bennion started in the role of Digital & Product Director eight months ago, he says that it was clear that some changes would first be necessary.

“As is the case with many fast-growing businesses, the structure of our marketing data wasn’t fantastic. We had lots of different contact lists, but we weren’t nurturing them in an effective way. There wasn’t an overarching strategy in place; it was all very week-to-week.” 

At the time, CTS was using Pardot, but Gary decided to make the switch to the HubSpot software, which he had discovered when he was working as a director for a digital agency.

“Many of our clients had moved to HubSpot, so I knew first-hand what the software and methodology could do and how successful we could be with it. HubSpot was easy to use, and our marketing team would be able to self-administer it from day one, which was a key consideration for us. I was also a big fan of its analytics and reporting features, which would help us be more accountable and make data driven marketing decisions. We signed up in 2017.”

Start growing with HubSpot today

With tools to make every part of your process more human and a support team excited to help you, getting started with inbound has never been easier.

Get HubSpot free
Section break

In the Fast Lane to Results

In just six months CTS has achieved outstanding results. Website traffic is up by 83%, while leads have increased by 33%, from 300 a month to 400.

“We’ve found that the quality of the leads we’re getting is much better as well, particularly on the ecommerce side of the business. For example, our most recent email campaign for the Google Jamboard was the most successful one we have ever run from a revenue perspective and that wouldn’t have happened without HubSpot,” explains Gary.

In fact, the company has had its most successful year to date from a revenue perspective.

“The HubSpot software has definitely contributed to that. We’re looking forward to seeing what more we can achieve with HubSpot and the team over the next 12 months, because some of our products have long sales cycles."

Gary has already recommended HubSpot to his fellow digital marketers in other organisations. He has done so, he says, because of the quality of the software but also the support that comes with it.

“HubSpot talks our language, and that’s refreshing. It’s committed to continual product development – there have been three big feature releases since we started – and we know that it’s also committed to helping us succeed. We feel that this is a company that we have a real partnership with, and we want that to last long into the future.”

About Cloud Technology Solutions

Cloud Technology Solutions (CTS) is a Google Cloud Premier Partner and a leading reseller of G Suite Business solutions that transform organisations while reducing costs. Its trusted by many well-known businesses, public bodies and educational institutions to help them take full advantage of Google Cloud Platform and G Suite. It also offers its own software products – CloudMigrator for mailbox and data migration and CloudPages for user management – which are used by millions of users globally. Founded in 2008, CTS has its head office in Manchester, as well as bases in Edinburgh and Belfast and a development team spread around the world.

Industry: Business Services

Company Size: Mid-Market

Location: United Kingdom & Ireland

Software: Marketing

Start growing with HubSpot today

Start growing with HubSpot today

With tools to make every part of your process more human and a support team excited to help you, getting started with inbound has never been easier.

Get HubSpot free

Read More HubSpot Success Stories

CloudApps

Founded in the UK in 2009, CloudApps helps customers create a clean and healthy sales pipeline. It i...

AES International

AES International is the world’s first overseas corporate chartered financial planner. Based in Duba...

iGeolise

Founded in 2009, iGeolise is the creator of the TravelTime platform. The platform's API enables thou...

Unum

Unum is one of the UK's leading employee benefits providers and has more than 40 years' experience i...

PatSnap

PatSnap is the leading provider of Intellectual Property Analytics, for analysing tech trends, drivi...

Assignar

Assignar is a unified software platform to support construction operations from the office to the fi...

InnerDrive

Founded in 2008, InnerDrive is a mental skills training company that helps people develop a growth m...

Sendle

Sendle is a contract-free Australian delivery service that harnesses a network of couriers to send g...

Webikeo

Founded in 2013 in France, Webikeo is a professional content broadcasting website that hosts webinar...

Incenteev

Founded in 2010 in Paris, Incenteev offers a digital coaching solution for sales teams. With it, com...

Back to customer stories homepage