Unlock the Power of Marketing Automation: Free Comparison Guide
Discover which marketing automation platform is right for your business. Get our comprehensive PDF guide that breaks down the features, benefits, and differences between HubSpot Marketing Hub and Salesforce Marketing Cloud.
Make an informed decision and supercharge your marketing efforts today!
Download our FREE PDF Guide Comparing HubSpot Marketing Hub and Salesforce Marketing Cloud
Key Capabilities of Marketing Hub
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Stay Engaged: Drive revenue with high-quality leads.
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Drive Productivity: Save time and resources with efficiencies that scale.
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Empower Connections: Measure and optimize marketing investments with strategic reporting.
Stay Engaged
What Salesforce Offers:
- In Marketing Cloud, users can generate leads with email, landing pages, and forms — blog, site chat, and ads are not included
- Send promotional messages with WhatsApp and push notifications; however, Social Studio has been retired, and shared inbox is only available with Salesforce Sales Cloud or Service Cloud (included with Unlimited editions or available as an add-on for other editions).
What Sets HubSpot 
- Generate new leads with email, landing pages, forms, blog, site chat, ads, & more — and use advanced segmentation & dynamic content to craft personalized messages delivered at the right time
- Stay connected with WhatsApp, SMS, social media tools, & shared inbox - never miss a customer mention again
Marketing Hub customers see their email click-through rate increase 121% on average after 12 months. (HubSpot Annual ROI Report)
Drive Productivity
What Salesforce Offers:
- Salesforce helps you automate marketing across touchpoints with Customer Journey Builder, but it’s not designed for nurturing leads
- Develop marketing initiatives encompassing emails, landing pages, & mobile messages
Why HubSpot Wins
- Stay organized with contact management, and nurture leads without manual maintenance using automation and account based management tools.
- Use campaign management as your control center for creating multi-channel customer experiences across email, SMS, landing pages, social, ads, & more — and scale engagement across touchpoints with custom automation.
Marketing Hub customers see an average increase of 129% in inbound leads after 12 months.
(HubSpot Annual ROI Report)
Empower Connections
What Salesforce Offers:
- Analyze marketing performance with campaign reports & pre-configured dashboards, however in order to add custom dashboards and leverage sales data, users are required to purchase the Intelligence Reports Advanced paid add-on
- See how contacts are engaging with your brand using engagement scoring and engagement frequency reporting, however multi-touch revenue attribution requires purchase of Pardot for basic models and the B2B Marketing Analytics Plus add-on for advanced models
What Sets HubSpot
- Analyze and visualize your performance with custom reporting dashboards that leverage your sales and marketing data
- Use customer journey analytics and nine out-of-the-box multi-touch revenue attribution models to connect every customer interaction to revenue and make strategic decisions rooted in business value.
Marketing Hub customers who use reporting see 9x more inbound leads and deals closed [HubSpot ROI Report]
“HubSpot has allowed us to save on additional platforms such as social media, CRM, email marketing, events tools, and more, allowing us to scale up our strategy in these areas without exploding costs”
- Elise, former Salesforce Marketing Cloud Customer
One of the main reasons we ended up choosing the HubSpot software was its user-friendliness. My team has a real mix of skills, from people who are comfortable coding an email to those who are new to the world of digital marketing. The HubSpot software suited every level of expertise; it was powerful yet straightforward. I knew that it would help us get all our activities working together and prove that they were getting results.
SARAH CALLAGHAN
Global Marketing Manager
Insights
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HubSpot is trusted by over 205,000 businesses in more than 135 countries.
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App Ecosystem
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Free Email Marketing Tools
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Attract More Customers with HubSpot today!
Use HubSpot Marketing Hub to stay engaged, drive productivity and empower connections with your customers today.
