Frustrated trying to run marketing campaigns with Salesforce? With HubSpot, easily manage multiple channels from one application - no tool switching or customer data platform required.
76% of marketers who use HubSpot AI tools say it helps them create content faster1
After 6 months, HubSpot Marketing Hub customers see a 107% increase in inbound leads2
Marketers with a single source of truth are 54% more likely to say their marketing strategy was very effective compared to those without3
Building landing pages was more technical in Salesforce than we could have imagined and beyond the capability of my team. We needed an outside developer to hard code them... HubSpot has removed the barrier for our smaller teams and brands that don’t necessarily have the technical expertise on staff.
The version of Salesforce we had was clunky and inefficient. We couldn’t automate it the way we wanted, which limited what we could do… HubSpot automation frees up our time to do other important things, like strategy, outreach, and events.
DAHLIA NAJOR
Director of Admissions and Outreach
School of Leadership and Education Sciences, University of San Diego
It was almost impossible for our admins to get a Salesforce support specialist on the phone, and they had no chat functionality… Without HubSpot, Checkwriters would be back in the Dark Ages. Today, our entire team can get the information they need to complete the job for each customer. It’s a fantastic tool for sales and marketing teams that want to increase communication, nimbleness and flexibility.
Salesforce Marketing Cloud Engagement is focused primarily on mobile messaging (email, SMS, and push notifications). It does not include marketing channels like social, ads, or messaging, and it lacks advanced AI tools like content remix. HubSpot, on the other hand, is a complete, AI-powered marketing platform with tools to run inbound and outbound campaigns at scale.
Salesforce Marketing Cloud Engagement can be challenging to use and lacks built-in lead and account-based marketing tools. It does not include landing pages, blogs, SEO tools, lead scoring, or account scoring. Moreover, segmentation often requires SQL coding. Conversely, HubSpot is easy to use, does not require SQL skills, and includes lead gen tools that Salesforce lacks.
The Salesforce ecosystem is not seamlessly integrated and requires Data Cloud to “unify all your data into a single customer profile.” In contrast, HubSpot is built on one code-base with a shared view of the customer across teams.
Get our PDF guide that breaks down the features, benefits, and differences between HubSpot and Salesforce Marketing Cloud Engagement.
HubSpot helps teams attract more leads, better nurture prospects, and manage their customer relationships more effectively — all on one connected platform with transparent pricing.
Salesforce pricing may look pretty straightforward, but it’s layered with add-ons and supplemental costs things like premium support.
Yes, HubSpot includes customized reports, interactive dashboards, advanced analytics, customer journey tracking, and marketing performance monitoring - all of which facilitate better data-driven decision making, strategy development, and marketing optimization.
Salesforce Marketing Cloud Engagement, on the other hand, requires the Intelligence Reports Advanced add-on for custom reports and dashboards.
HubSpot prioritizes customer data security with strong data encryption, compliance, regular audits, role-based permissions, and strict password policies. With a robust disaster recovery plan and secure cloud infrastructure, HubSpot provides ongoing monitoring and enhancement of its security measures.
Salesforce requires add-ons for things like enhanced security, privacy, and encryption.
HubSpot's marketplace of 1,600+ apps can connect your existing tools and help you find the right apps to grow your business (featured apps).
HubSpot's Professional and Enterprise editions offer bi-directional syncing with Salesforce for automatic updates and selective record syncing. Get set up in minutes, send valuable lead intelligence to your sales team, and use the synced data in segmentation and automation.
Check out a few of the many customer stories below:
Use HubSpot Marketing Hub to better generate leads, convert prospects, and nurture relationships today.
1. HubSpot global AI survey of 3,103 business professionals conducted in March 2024
2. HubSpot 2024 ROI Report
3. HubSpot global survey of 1,460 marketing professionals conducted in September 2023