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HubSpot Custom Integration Accreditation

Solutions partner accreditation for delivering custom-built integration solutions to HubSpot customers
Download the Preparation Guide

Last updated February 8, 2023


About This Program

The HubSpot Custom Integration Accreditation is a credential that validates the skills and strategic experience required to scope, develop, and deploy complex, CRM-adjacent custom integrations to solve for unique client needs and requirements in the HubSpot CRM platform.

In addition to product-specific knowledge, the skills and experience required to earn this accreditation include elements of data modeling, customer relationship management, and needs-assessment-powered solutioning.

Eligible partners that have implemented complex custom integrations are encouraged to apply.

For more details about the prerequisites, application prompts, and required materials as it relates to applying to this accreditation, download and review the Preparation Guide.

Download the Preparation Guide Download the Preparation Guide

Which partners are eligible for this accreditation?

You can apply for this accreditation if you:

  • Are a platinum, Diamond or Elite partner
  • Have designed and deployed a multi-object and/or bidirectional Hubspot integration project within the last 12 months, built using custom development or a custom integration built in an iPaaS solution (except for Zapier)
  • Have completed this work with full-time employees of your organization
  • Meet the HubSpot Academy certification prerequisites as outlined in the section below (see: Prerequisites)


What are the benefits of earning this accreditation?

  • Improved recognition and discoverability in the Solutions Directory
  • Potential access to new program launches
  • Possible invitations to new product betas
  • Possible consideration for engagement with some of HubSpot’s largest and most complex deals


How It Works

To apply for this accreditation, partners should first verify that their organization is eligible (as defined above) and has completed the prerequisite certifications (see below).

From there, the application process consists of two rounds.

Solutions partners interested in applying for an accreditation must first complete the list of prerequisite certifications and maintain their active status. Obtained certifications that have expired at time of application will not qualify.

Solutions partners are expected to have the full list of prerequisite certifications in active, good standing held by the primary point of contact and up to four other team members. In other words, between five total members at a solutions partner's organization, there must be 3x active Marketing Hub Implementation certifications, 3x active Salesforce Integration certifications, 3x active HubSpot Reporting Certifications, and so forth for the full list of prerequisite certifications. 

You can review the entire prerequisite list of certifications in the Accreditations Prerequisite Learning Path

  • Marketing Hub Implementation
  • Sales Hub Implementation
  • Marketing Hub Software
  • Sales Hub Software
  • Service Hub Software
  • Platform Consulting
  • Data Integrations
  • Salesforce Integration
  • Objectives-Based Onboarding
  • HubSpot Reporting

In addition, at least 2 users certified in CMS for Developers are required.

All work/experience submitted for this accreditation must have been completed by full time employees of your organization.

You can review the entire prerequisite list of certifications in the Accreditations Prerequisite Learning Path here.

After meeting the prerequisite certifications, you will submit an application (one person per partner entity) including basic information about your organization and a series of real-world, existing business artifacts related to your work with custom integration development for clients—including your process for integration planning, documentation, and a successfully deployed integration. You will also be asked to provide contact information for a referenceable customer for HubSpot to contact to solicit feedback about their experience with your organization.

Between Rounds One and Two: Your application materials will be reviewed by the HubSpot team to determine if you will move forward to Round Two. You will be notified by email of your application status and should also be able to check through your Submittable account.

In this round, you will be asked to upload a video case study demonstrating your applied technical expertise and your ability to prepare customers to use the integration submitted in Round One.  

After Round Two: Your application will be reviewed by the HubSpot team to determine if the accreditation will be awarded. You’ll be notified by email of your accreditation status and will be able to check via Submittable. 

If you’re awarded the accreditation, you’ll be notified by email. You should then receive an “offboarding” email from the Accreditations team with next steps. You’ll also receive the Custom Integration Accreditation designation in the Solutions Directory.

Application Window Closes: 3/20/24

Round One Decision: Late April

Round Two Deadline: Mid May

Final Decision: Mid July

How to Apply

Applications are Closed.

TBD - 2025 offering announced in Q2 2024