Press Center
September 3, 2025 at 9:30 AM PT
Spotlight is HubSpot's product showcase that brings together our latest innovations from across the customer platform. We launch it twice a year, in the Spring and in the Fall at INBOUND, our industry event that welcomes over 13,000 attendees.
At INBOUND 2025 and the Fall 2025 Spotlight, we're introducing the Loop, a new playbook for growth where people and AI partner; and we're sharing the blueprint for building hybrid people-AI teams to put the Loop into action.
The hybrid team blueprint has three steps:
Connect all your data: Bringing together structured, unstructured, and external data is critical because hybrid teams are only as good as the data that powers them.
Build your AI team: A combination of assistants and agents will become digital teammates that work alongside humans to accelerate growth.
Enable your people: Embedded AI across HubSpot’s customer platform reduces busywork and allows humans to focus on strategy, creativity, and vision.
To do it, we're launching the all-new Data Hub, powerful updates to the Smart CRM, new Breeze Assistants and Agents, as well as the Breeze Marketplace and Studio, a new AI-powered CPQ, plus new AI features embedded across all the Hubs.
Read the Fall 2025 Spotlight press release for an overview of all the announcements.
Read the press releases that dive into each step of building your hybrid people-AI team.
Introducing the Fall 2025 Spotlight
We’re at a pivotal moment. AI transformation is happening whether we’re ready or not. The question isn't if AI will change your business—it's whether you'll lead that change or be left behind. The companies that win won't be the ones with the most AI tools; they’ll have the smartest hybrid teams where AI doesn’t replace people, but multiplies their impact.
Karen Ng
Executive Vice President, Product, HubSpot
We've added over 20 new Breeze Agents and Assistants, plus Breeze Studio and Breeze Marketplace—everything businesses need to find, customize, and activate teams of AI agents and assistants that know your business inside and out.
Breeze Data Agent
Breeze Customer Agent
Breeze Assistant
Breeze Marketplace and Studio
Self-Generating Data in the Smart CRM
Smart Insights in the Smart CRM
Data Hub connects, cleans, and unifies data from any source—including external sources like spreadsheets, data warehouses, and integrations.
Data Studio and Data Quality in Data Hub
Marketing has fundamentally changed. At INBOUND 2025, HubSpot launched the Loop, a new growth playbook that helps marketers combine the best of humans and best of AI to grow. The latest AI features for Marketing Hub give hybrid marketing teams the tools they need to bring the Loop to life.
Marketing Studio in Marketing Hub
Segments and Personalization in Marketing Hub
AI-Powered Email in Marketing Hub
Answer Engine Optimization (AEO) Strategy in Marketing Hub
In the hybrid sales team, HubSpot’s AI-powered CPQ in Commerce Hub handles the quoting complexity so reps can create better customer experiences and close deals faster.
AI-Powered Configure-Price-Quote (CPQ) in Commerce Hub
Executive Vice President, Product
Karen Ng is EVP of Product at HubSpot, where she leads product strategy and execution across product management, design, and partnerships to help millions of organizations grow better.
Karen's mission is personal—she grew up watching her mom's small business fold during disruption. That experience drives her work today: helping businesses not just survive change but lead through it. This purpose aligned perfectly when she joined HubSpot in 2022, bringing her conviction that AI would transform how we work and live—a belief formed during her machine learning graduate work at MIT, just blocks from where HubSpot was founded.
VP, Product and Head of AI
Nicholas Holland is Head of AI at HubSpot where he oversees product strategy, development, and adoption of Breeze, HubSpot's AI that powers the entire customer platform. Breeze combines a unified data foundation, AI-powered tools, digital workers (agents), and embedded workflows to help businesses become AI-first. Previously, Nicholas led Marketing Hub and Content Hub.
VP, Product and GM of Marketing Hub
Angela DeFranco is VP Product and GM of Marketing Hub at HubSpot, bringing extensive industry expertise to the role. Prior to HubSpot, Angela was Head of Product at SevenRooms, as well as the product lead for Content Hub product line at HubSpot. At SevenRooms, she drove significant growth for the scale-up who built marketing automation and operations for the restaurant industry, including running a marketing team internally for a time. Throughout her career, Angela has been deeply connected to the marketing ecosystem, either working directly as a marketer or supporting marketing professionals with innovative product solutions. She graduated with a joint degree from Boston University in Marketing and Information Systems. She is now responsible for bringing her unique blend of product leadership, marketing acumen, and consistent dedication to empowering customers to create the next generation of go-to-market tools.