HubSpot Catalyst Partner Program
A 6‑month accelerator for high‑potential technology partners.
Build and scale faster on HubSpot
Early-stage and strategically aligned partners get focused product and GTM support.
Unlock higher‑tier benefits temporarily
Access a curated mix of Premier and Leading tier benefits for 6 months.
Accelerate your path to higher tiers
Use Catalyst to move faster toward your next Technology Partner Program tier.
Early-stage partners
You're launching your first integration or haven't listed in the marketplace yet. Often, you're HubSpot Ventures-backed or filling important product gaps. Catalyst helps you design and launch a first-class integration and achieve early traction.
Established partners who extend HubSpot’s product capabilities or have significant untapped go-to-market (GTM) potential
You already have a marketplace listing but are ready to activate GTM opportunities or make deeper product investments that are highly complementary to HubSpot’s product roadmap.
Kick-off (Month 1)
Once selected, you'll join a Catalyst kick-off with your assigned HubSpot Technology Partner Manager to:
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Align on goals for the 6-month period.
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Define your Catalyst roadmap: a small set of priority use cases, product improvements, or GTM outcomes to focus on.
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Clarify which benefits and support are most relevant for your stage and product.
Midpoint review (Month 3)
Roughly halfway through, we'll assess:
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Progress against your roadmap.
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Any blockers or needed scope adjustments.
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Readiness for additional benefits like Accelerated Certification or co-sell eligibility.
Graduation (Month 6)
At the end of the term, we'll review:
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What you delivered against the roadmap.
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Movement toward Technology Partner Program thresholds.
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Overall engagement and collaboration.
Graduation
You've made strong progress and are positioned to move into a higher Technology Partner Program tier. Catalyst status ends, and you transition to that tier under the standard framework.
Extension (one-time only)
You're demonstrating strong engagement and clear progress, but need more time to hit program thresholds or complete the roadmap. You may be renewed for one additional 6-month term.
Completion (exit)
Progress or engagement haven't been sufficient. Catalyst status ends and you continue in the Technology Partner Program at your current tier, with the work we did together still benefiting your customers.
Named Partner Manager
You’ll have a dedicated Technology Partner Manager who:
- Acts as your main point of contact for HubSpot
- Co‑creates and tracks your 6‑month Catalyst goals (the joint set of product improvements and GTM motions HubSpot and your team commit to during the program)
- Coordinates internal stakeholders (Solutions Architects, Ecosystem Quality, GTM teams, Ventures, etc.) as needed
Solutions Architect consulting (goal-based)
You may receive advisory support from a HubSpot Solutions Architect focused on the priority use cases in your Catalyst roadmap. Depending on your stage, this can look like:
- For emerging or pre-listing partners:
Guidance on how to design and build your integration on HubSpot
Recommendations on which APIs and platform capabilities to use
Feedback on feasibility and tradeoffs so you can deliver meaningful value within the 6-month window - For established apps:
Suggestions on how to improve architecture, performance, or customer workflows
Input on expanding to new use cases
Technical advice on when to update architecture vs work with current architecture based on platform changes and available roadmap
Support is scoped to your agreed Catalyst roadmap and does not equal unlimited consulting.
Ecosystem Quality & Certification readiness
For many partners, Catalyst is also an opportunity to work toward Certification:
- For new apps, Catalyst may include eligibility for an Accelerated Certification path, allowing you to begin the Certification process earlier than usual once your app is live and meets quality criteria.
- For existing apps, you’ll receive priority scheduling for certification toward the end of the Catalyst term.
Certification remains subject to HubSpot’s standard review and quality criteria.
Co-sell readiness and eligibility
Catalyst can help you move toward, or deepen, co-sell collaboration with HubSpot where it makes sense.
Eligibility for specific co-sell programs depends on separate readiness criteria. Catalyst doesn't automatically grant co-sell participation, but it can accelerate your path to it.
Prioritized access to Program Growth Accelerator
Qualified Catalyst partners may be prioritized for the Program Growth Accelerator – a cohort-based program that helps technology partners and solutions partners plan and execute joint campaigns that qualify for HubSpot MDF.
Marketing & enablement opportunities
Subject to fit and capacity, Catalyst partners may receive:
- Inclusion in relevant content or campaigns
- Internal enablement for HubSpot reps to better understand and position your app
Although Catalyst is not a public tier in the HubSpot Marketplace, you will receive:
- A “HubSpot Catalyst Partner” badge and usage guidelines
- Short messaging you can use on your website, blog, social media, sales/marketing materials to promote this designation
This badge is designed for your channels. It does not replace or change your tier designation in the marketplace and does not affect marketplace search or rankings.