Logo - Full (Color)

Breeze Data Agent

Your AI Customer Intelligence Agent

Eliminate hours of manual research with AI that automatically surfaces accurate customer insights.

Get a demo

Get instant answers your team can act on.

Breeze data agent researches every customer, contact, and prospect in your CRM to surface the answers your team would otherwise spend hours finding.

simplified product screenshot of data agent
Breeze simplified user interface showing data agent Customer Intelligence
Breeze simplified user interface showing data agent AI data fill

Get instant answers your team can act on.

Breeze data agent researches every customer, contact, and prospect in your CRM to surface the answers your team would otherwise spend hours finding.

288,000+ customers in over 135 countries grow their businesses with HubSpot

  • Kaplan Early Learning Company

See real results with HubSpot’s data agent.

  • 500,000+

    hours of manual work replaced

  • 5.1 million+

    research and insight tasks automated

  • 10x

    faster to research a prospect or prep for a call

Based on an analysis of 1,000 real customer data agent prompts.

AI that does the research so your team doesn't have to.

It's how modern teams get accurate, actionable customer insights across their business, without the manual work.

Answer custom questions automatically.

Get insights for unique business questions using CRM data, conversations, and web sources.

Connects scattered data instantly.

Turn fragmented customer information into connected data that flows across HubSpot.

Run enterprise-level research easily.

Research every contact, company, and deal in your CRM without specialists, coding, or integrations.

See how data agent works.

HubSpot Video

  • Never lose an insight from a conversation

    Turn call recordings, emails, and documents into structured customer data your whole team can act on.

  • Research every record automatically

    Data agent pulls intelligence from your CRM, calls, emails, and the web, so your team never has to do it manually.

  • Works where your team does

    Customer insights land directly in your HubSpot Smart CRM, workflows, and data studio — where you manage and blend your data.

  • Set up quickly

    Start getting answers immediately with simple prompts — no coding or integrations needed.

  • Built to grow with your business

    Run high-volume research without increasing costs or hiring additional people.

  • Control over what runs

    Preview results before anything executes. Nothing runs without your approval.

Hear how data agent users turn data into action.

"At Ironmark, we use data agent to make sense of the chaos. Our CRM used to be overflowing with data that didn’t reflect how our business actually runs. Data agent pulls all that scattered information together into smart properties that finally make sense and add value to our conversations. What I love most is that it does not add more data or overwhelm the team, but instead focuses on making what we already have truly usable."

TRUTH GORDON

Sales Operations Analyst, Ironmark

ironmark logo

“I started using data agent to study calls and identify personality traits, then set up workflows so that, as a call is created, it automatically populates smart data properties. It helped us turn call recordings into something actually useful. We started to understand personality traits, identify friction points, and provide our team with better context for communicating with each client. The use cases are unlimited. It just depends on how far your creativity can go."

Dalip Jaggi

Co-Founder, Revive Real Estate

revive real estate logo

How to get started with Breeze data agent.

Executive roundtable

Executive Roundtable: 2026 Planning Insights

Learn how leaders are shifting from AI experimentation to impact by connecting data, targeting workflows, and measuring real outcomes.
Access the roundtable
Customer stories

Breeze Customer Success Stories

Discover how other businesses are using Breeze to help them achieve and exceed their goals.
Read Breeze customer stories
Breeze marketplace

Breeze Marketplace: Discover More AI Agents

Browse AI agents for marketing, sales, and service, and customize them for your business needs in Breeze studio (Beta).
Go to Breeze marketplace
Breeze Trust CTA

AI you can trust

With HubSpot, you get powerful AI without the privacy tradeoffs. See how we keep your data safe.

Frequently asked questions

Breeze is HubSpot's AI that powers the entire customer platform. It includes Breeze Assistant to help with tasks, Breeze Agents to automate work, and a collection of additional features throughout HubSpot's products. This makes Breeze a complete AI solution for customer-facing teams.

Breeze data agent is available to all HubSpot customers, Starter edition and above. It runs on HubSpot Credits. Some subscriptions include monthly credits; more can be purchased as needed. Visit our pricing page for full details.

Breeze data agent is available in all HubSpot-supported languages.

Standard enrichment fills basic fields, like job titles and industries. Data agent answers your unique business questions like "Does this company need a sales team?" or "Are they in a buying cycle?" using all your data sources.

With a standalone AI tool, like ChatGPT, you manually enter one prompt or question at a time in an environment that’s totally separate from your CRM. Data agent automatically researches all your customers at scale, and does so by using your existing HubSpot CRM data. It then instantly delivers insights directly into your CRM, workflows, and data studio.

Any custom business question about your customers — from "What products does this company offer?" to "Has their CEO made recent media appearances?" It analyzes your CRM, conversations, documents, and web sources to find answers.

Here’s a list of potential questions you could ask data agent:

  • What products and services does a company offer?
  • Does their product or service require a sales team?
  • Does this company have a European headquarters?
  • Has my sales team spoken to this person about XYZ yet?
  • Has their CEO made any recent media appearances?
  • Which customers are listed as happy in their case studies? 

Data agent supports Loop Marketing — HubSpot's four-stage playbook for AI-driven customer journeys — primarily in two ways: during the Express stage by helping you define your ideal customer profile through data analysis, and in the Evolve stage by providing insights for continuous campaign optimization without requiring manual data mining.

Data agent enriches customer profiles with behavioral insights and contextual information from your CRM data. Instead of basic demographic information, you get deep customer intelligence that helps craft messages that feel genuinely personal and relevant. This powers more effective personalization in Loop Marketing's Tailor stage — going beyond surface-level customization to create truly contextual experiences.

Ready to use Breeze data agent?

Start using Breeze data agent to research, analyze, and deliver instant answers about your customers.

Get a demo