What Is a CRM for Education?
An education customer relationship management software (CRM) manages all your institution’s interactions with prospective and current students. It also supports managing communications with alumni, employees, donors, and other members of the education sector in your institution.
Education CRM software collects essential customer information from different channels and stores it in a single easy-to-access database. Some of the information a CRM system might collect includes:
- Educational background
- Contact information (e.g., email, phone number, and social media)
Using this data, you can personalize messages for your students across all channels.
Do I Need a CRM for My Institution?
In this new digital age, students rely on different forms of digital communication. To find them, you must adapt your communication strategy to meet their needs. For that reason, it’s no longer “nice to have” an education CRM.
CRMs for education are fast becoming essential apps, regardless of the size, location, or type of institution you run.
So, what can a CRM do for you and your institution?
Manage Students Through Their Enrollment Journey
Although sometimes a hassle, onboarding new students is a vital task you must perform.
What is your enrollment process like? How many school departments does it involve? How many prospects do you anticipate onboarding?
When dealing with hundreds of new students, you can make plenty of mistakes while collecting their contact information. Suppose you get a student’s email address or phone number wrong; you’ll have lost a potential student for your institution.
Good CRM software can take this pain and its associated costs away.
A CRM platform does that by helping you create a straightforward journey that assigns leads to specific enrollment officers within your organization. Using your staff at hand, you can create a reliable data capture and contact management system that keeps track of all your new enrollments and stores that information systematically.
Contact management tools are especially useful for large institutions with multiple campuses across cities and states.
Handle Student and Internal Communications and Inquiries
Communicating with thousands of students at once can be a major challenge if you have no system to support it.
If your system is inefficient, you’ll fail to pass vital information to your students. Sometimes, part of your student population will receive your communication, and part will miss it. You may struggle with timely communication, slowing down other essential institutional processes. You may even send messages to the wrong audience.
The right CRM software gives you sufficient tools for communication while also offering other opportunities for personalized and targeted messaging.
Personalized sequences ensure that all your prospective students hear from you at the ideal time. Once a prospect responds in your desired manner, you can set up scheduled meetings or calls.
Measure the Progress of Your Institution
Every single action you take for your institution helps it grow and expand. However, how do you tell your institution has grown? How do you measure your successes and failures at the enrollment level? How do you benchmark your achievements against your goals?
Failing to have a system in place to collect data and produce reports robs you of the opportunity to test your institution's growth. Without analytics and reports, you’re flying blind, unable to tell if you’re meeting your goals, let alone exceeding them.
A CRM helps you track your institution's progress, giving you valuable insights into different success metrics. Education CRMs can produce reports based on data analysis from all your students.
Monitor Fee Payments and Reminders
Collecting and tracking payments from students can be a hectic process. That is especially true if your institution accepts payments across all platforms and banks. How do you account for each dollar paid to your school without losing any financial records?
You can use education CRM solutions to track payments students make for their modules and courses. Besides showing how much you’ve collected from student payments, you can also tell how far or close you are from your financial targets.
The right CRM software also helps you produce fee statements and manage reminders to students who haven’t paid yet.
Measure Marketing ROI for Your institution
How do you know your marketing efforts are working? How do you identify your most successful marketing channel? How do you monitor your ad spend and measure it against your return?
You can use an education CRM to assess the sources of your highest converting clients.
Education CRMs can be an essential tool in your marketing process. Using analytics tools, you’ll have a bird’s eye view of the success of your marketing efforts and the ability to attribute your admission success to specific platforms.