HubSpot for Education
Work smarter and drive institutional growth.
HubSpot’s agentic customer platform connects your teams around a single view of every constituent relationship.
Exceed enrollment goals
- Capture every prospective student inquiry across web forms, events, campus visits and referrals in one enrollment pipeline.
- Nurture every prospect automatically based on program interest and where they are in the application process.
- Connect every campaign dollar to enrollment outcomes so leadership always knows what's driving yield.
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Retain and engage students
- Identify disengagement signals across your student population automatically and trigger outreach from student affairs.
- Run orientation, milestone, wellness and re-engagement communications consistently across every campus and cohort.
- Personalize every message by program, campus and student stage so outreach feels relevant rather than institutional.
Grow advancement and alumni relations
- Track every cultivation conversation, giving milestone and engagement signal across your major gift portfolio in one place.
- Run personalized stewardship journeys based on giving level, program affinity and relationship history.
- Build HubSpot around your institution's data structure, from gift vehicles and pledge schedules to campaign funds and endowments, without being constrained by standard CRM fields.
AI across the customer journey
Agent Hub is one place to see every agent running your customer journey. Manage what’s working, activate what’s not, and build new agents on your CRM data.
Prospecting Agent
Prospecting agent monitors prospective student engagement across every channel, identifies the highest-intent candidates based on behavior and program interest and drafts personalized outreach grounded in your enrollment data.
Customer Agent
Customer agent handles routine inquiries automatically across your entire constituent base, from application status and program information through to alumni event registration and giving questions.
Data Agent
Data agent connects giving history, engagement records, event attendance and communication history into a structured constituent profile your advancement team can act on immediately.
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Without Breeze assistant, we'd have to hire another headcount, which would be counterintuitive as I’m trying to automate everything. We used copilot heavily to create the meta descriptions for over 900 web pages. It saved us a ton of time! I can't even imagine the number of the meta descriptions that we would have had to create and rewrite. We would still be writing; it would not be done.
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Riverside Insights consolidates seven systems onto HubSpot and saves $600K in the process
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A quick guide to a CRM for education
Learn more about education CRMs, the tools they offer, and how you can use them to streamline your admission processes.
Attract more students online
From choosing the right format to distribution plans, read more about how to bring more students to your content.
Use segmentation to increase enrollment rates
Review the steps needed to properly segment your relationships and provide a delightful experience.