See why so many educational instituitions are going inbound


Marketing in the Education Sector has Changed

Prospective students and their parents now rely on the web as a primary source of research,
rendering traditional marketing efforts like direct mail, radio, TV, and print ads less effective.
Fortunately, inbound marketing can help marketing and admission staff alike to attract and
convert prospective students in the most cost effective way possible.
Whether your annual enrollment is 100 or 100,000 HubSpot can help at every stage.


HubSpot for Educational Institutions

HubSpot helps educational institutions attract higher quality traffic to their website, convert
that website traffic into prospective students, and nurture those prospective students into applicants.

Attract Qualified Prospective Students

Optimise new and existing content to attract site traffic and increase program awareness with blogging, microsites, social media, and your website.

Personalise Relationships With Prospective Students

Engage audiences with customised content unique to their stage in the admission cycle, intended area of study, or website activity.

Speed Up the Enrollment Cycle

Create multiple conversion points to tailor campaigns and shorten the length of time between a prospective student’s first visit and their application submission.

Measure Campaign ROI With Unparalleled Accuracy

Use closed-loop analytics that directly attribute enrollments to your marketing campaigns and provide a 360-degree view of a prospective student’s journey.


The HubSpot software and inbound marketing methodology has helped NCI increase traffic and leads, which has resulted in more students enrolling on our courses.

Emma Henderson

PR and Digital Marketing Manager

National College of Ireland

"From our very first discussion the HubSpot team has been helpful and knowledgeable – they get our industry. It was an easy and obvious choice to select HubSpot. I love HubSpot because it delivers outstanding results and saves me a lot of time. I have everything I need in one place and have full visibility on which marketing efforts work and which don’t. Anyone who is serious about content and inbound marketing should look at the HubSpot software."

Frank Steiner, Sales and Marketing Manager at University of London Computer Centre

"HubSpot has had a huge impact on our marketing. We now know the ROI of our marketing activity and have greater insight into our prospective students."

Emma Henderson, PR and Digital Marketing Manager at National College of Ireland

"HubSpot has greatly improved both the number and quality of leads we generate for our sales team. It’s been a big win for Kineo."

Kelsie Scully, Digital Marketing Executive at City & Guilds Kineo


Education Customer Success Stories

HubSpot helps educational institutions attract higher quality traffic to their website, convert that website traffic into prospective students, and nurture those prospective students into applicants.

Reduces Recruiting Costs by 85%

Discover how USC uses HubSpot to increase website traffic from students and reduce recruiting costs.

59% Increase in International Applicants

Learn how EHL partners with HubSpot to attract the right students for its world renowned courses.

40% Boost in Student Applications

Find out how Proctor Academy worked with HubSpot to achieve a 40% increase in student applications in just 7 months.

Want to Learn More?

Here's some inbound resources created specifically for marketers working in the education sector. Happy learning!

Inbound Marketing 101 For Higher Ed

Use inbound to drive the actions that matter most for your institution.

Blogging to Attract Students

Learn how to optimise your blog to attract and convert more prospective students.

Get Schooled on Inbound Marketing

Learn 7 tactics to help your institution succeed in the digital age.

How to Attract More Students Online

Having a school blog (or two) can boost your student applications in a number of ways. Learn how to attract the right students today.

Help Your School's Website Convert Better

Your school's website is your largest online asset. For most prospects, it's their first stop along your digital highway. Find out how to attract more students via your website.

How Schools Can Use Segmentation

Chances are thousands of prospective students and parents visit your website each year. Discover how to segment your lists effectively.