Performance Max Campaign Template

This Performance Max Campaign Template will help you organise the content for your Google Ads campaigns.

Modern Pay-Per-Click Advertising for B2B

How to get more B2B customers with PPC ads, e.g. tactics for LinkedIn and retargeting.

CAC Calculator

Use New Perspective’s CAC calculator to find out your Customer Acquisition Cost

Google Ads Budget Calculator

Use interactive Google Ads Budget Calculator to evaluate the effectiveness of your Google Ads campaigns.

Why Aren't My PPC Campaigns Converting?

A guide to help your PPC campaigns convert better.

Marketing ROI Calculator

Use this Marketing ROI calculator to get to the bottom of your marketing spend.

The Impact of iOS 14+ on Facebook Ads

Learn how iOS 14+ has impacted Facebook Ads performance and how you can adapt your campaigns today.

Recipe for a Successful Hotel Marketing

You are one click away from the perfect hotel marketing strategy.

The Future of Marketing

The anti-trend marketing guide for 2022 and beyond

B2B Marketer’s Guide to LinkedIn Ads

A comprehensive guide on how to use LinkedIn Advertising that bring in maximum results.

Paid Digital Advertising in Real World

We surveyed software + tech marketers to learn what they're REALLY doing for paid digital advertising.

Inbound Marketer's Guide to Paid Media

When and how paid ads can support your B2B inbound program