Marketing Fundamentals

Marketing Fundamentals

The 3-day Marketing Fundamentals training is designed specifically for customers who are looking for a hands-on, immersive HubSpot training experience. This course will use the inbound methodology to guide you through the process of using the HubSpot marketing tools to define and execute on your marketing strategy.


per seat
  • Duration: 3 Days, 9 AM-4:30 PM
  • Level: Beginner
  • What to Bring: Laptop
  • Language: English
  • Best For: New and existing HubSpot users looking for a comprehensive guide to the HubSpot marketing tools. 


  • North America
  • Europe
  • Asia
  • Australia

North America

  • March 12-14 - San Francisco, CA 
  • (SOLD OUT) Join Waitlist
  • March 12-14 - Chicago, IL 
  • April 2-4 - Cambridge, MA
  • April 2-4 - Washington DC
  • April 9-11 - Atlanta, GA
  • April 9-11 - Kirkland, WA
  • April 23-25 - Charlotte, NC
  • May 7-9 - Los Angeles, CA
  • May 14-16 - Vancouver, BC
  • May 21-23 - Cambridge, MA
  • June 4-6 - San Francisco, CA
  • June 11-13 - Chicago, IL
  • June 18-20 - Austin, TX
  • July 16-18 - Denver, CO
  • July 16-18 - New York, NY
  • July 23-25 - Washington, DC


  • March 12-14 - Dublin
  • April 9-11 - Stockholm
  • April 23-25 - Helsinki 
  • May 7-9 - Oslo
  • May 14-16 - Madrid
  • June 4-6 - Paris
  • July 23-25 - Berlin


  • March 19-21 - Singapore


Course Topics:

  • Buyer Personas
  • Contacts and Lists
  • Content Planning
  • SEO and Blogging
  • Lead Generation
  • Lead Nurturing
  • Email Marketing
  • HubSpot Workflows
  • Social Publishing and Monitoring
  • Marketing Performance
  • Prateeksha_Nagar-optimized.jpg
    I was able to take away from this class everything I needed to learn in order to manage our content strategy and content marketing initiatives in HubSpot. Thank you for offering this class. It should be a required, foundational course for all HubSpot users.

    Prateeksha Nagar

    Digital Marketing Manager

    BroadSoft Inc.

  • Excellent instructor (Julie) and great course. Loved the one-on-one attention and small class size. Left with a lot of good ideas.

    Amber Sommerville

    USC Rossier School of Education

Meet Our Team

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    Emily Morgan

    Emily spent the last 3 years at HubSpot both in Support and as a Customer Training specialist and has no shame in admitting she loves to nerd out with a whiteboard, coffee, and a challenging workflow.

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    Aidan McGrath

    Aidan’s HubSpot career has spanned over both the Support team and the Partner Services team. He's a language nerd, loves traveling the world, and is always looking for the best food in town.

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    Sheena Chatterjee

    During her time at HubSpot on the Support and Customer Training teams, Sheena constantly strives to solve for the customer. She loves providing customers with the tools to reach that "a-ha!" moment.

  • Serena_Polverino.jpg

    Serena Polverino

    Serena is passionate about all things content and spent the last 5 years helping brands in EMEA build and optimize their content marketing strategy. In her free time she loves cooking Italian food and working on DIY projects.