Marketing Fundamentals

Marketing Fundamentals

The 3-day Marketing Fundamentals training is designed specifically for customers who are looking for a hands-on, immersive HubSpot training experience. This course will use the inbound methodology to guide you through the process of using the HubSpot marketing tools to define and execute on your marketing strategy.


per seat
  • Duration: 3 Days, 9 AM-4:30 PM
  • Level: Beginner
  • What to Bring: Laptop
  • Language: English
  • Best For: New and existing HubSpot users looking for a comprehensive guide to the HubSpot marketing tools. 


  • North America
  • Europe
  • Asia
  • Australia

North America

  • July 15-17 - Boise, ID
  • July 22-24 - Calgary, AB
  • July 22-24 - Washington, DC
    SOLD OUT - Join Waitlist Here
  • July 29-32 - Chicago, IL
  • August 5-7 - Cambridge, MA
  • August 5-7 - New York, NY
  • August 12-14 - Charlotte, NC 
  • August 19-21 - San Francisco, CA
  • September 16-18 - Kirkland, WA
  • September 23-25 - Toronto, ON
  • October 7-9 - Denver, CO
  • October 21-23 - Washington, DC
  • November 4-6 - Vancouver, BC
  • December 9-11 - Houston, TX 


  • July 15-17 - Berlin
  • September 16-18 - Zurich 
  • September 23-25 - London 


Coming Soon! 


  • August 19-21 - Sydney
  • August 26-28 - Melbourne

Course Topics:

  • Buyer Personas
  • Contacts and Lists
  • Content Planning
  • SEO and Blogging
  • Lead Generation
  • Lead Nurturing
  • Email Marketing
  • HubSpot Workflows
  • Social Publishing and Monitoring
  • Marketing Performance

Meet Our Team

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    Emily Morgan

    Emily spent the last 3 years at HubSpot both in Support and as a Customer Training specialist and has no shame in admitting she loves to nerd out with a whiteboard, coffee, and a challenging workflow.

  • David Chaves

    David Chaves

    David joined HubSpot's Localization team in 2016. After two and a half years, he became a Customer Training Specialist to help customers all over the world grow better. He loves food, very cold beer, books, and the beach.

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    Sheena Chatterjee

    During her time at HubSpot on the Support and Customer Training teams, Sheena constantly strives to solve for the customer. She loves providing customers with the tools to reach that "a-ha!" moment.

  • Erica Agrodnia

    Erica Agrodnia

    Erica's been supporting Agency Partners and customers on the Partner Services team since 2016. She loves helping customer problem solve and utilize HubSpot to grow better! She loves being outdoors hiking or snowboarding.

  • Serena Polverino

    Serena Polverino

    Serena is passionate about all things content and loves helping brands optimize their content marketing strategy and grow their business with HubSpot tools. In her free time she loves cooking Italian food and working on DIY projects.

  • Jess Salpietro

    Jess Salpietro

    Jess began her HubSpot career as a Customer Success Manager, working directly with customers to help them reach their marketing and sales goals. She loves brainstorming solutions to sticky business problems and collaborating with customers. She's also a self-described comedy nerd, dog lover and wannabe chef.

  • Shane Wiley

    Shane Wiley

    Shane began her HubSpot career in 2018 coming from another Customer Training role in Charleston, SC. She loves meeting customers and learning about all the different use cases. In her spare time she’s hanging with Duck and Bear (her cats), traveling, and/or eating Smartfood popcorn.

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    I was able to take away from this class everything I needed to learn in order to manage our content strategy and content marketing initiatives in HubSpot. Thank you for offering this class. It should be a required, foundational course for all HubSpot users.

    Prateeksha Nagar

    BroadSoft Inc.

  • The course was definitely very important in laying the groundwork to use the tool to its greatest ability. It was helpful to be able to reflect on how to improve the use of currently used tools or use additional functionality that I had previously not been aware. The hands on on day 2 and day 3 were really helpful.

    Laura Stark


  • This course was my first exposure to the tool. This class was very helpful and the trainer did a fantastic job teaching to everyone's skill level in the class. Great content and practices to go along with it.

    Trent Bourgeois

    Patten Seed Company

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