Marketing Fundamentals

Marketing Fundamentals

The 3-day Marketing Fundamentals training is designed specifically for customers who are looking for a hands-on, immersive HubSpot training experience. This course will use the inbound methodology to guide you through the process of using the HubSpot marketing tools to define and execute on your marketing strategy.


per seat
  • Duration: 3 Days, 9 AM-4:30 PM
  • Level: Beginner
  • What to Bring: Laptop
  • Language: English
  • Best For: New and existing HubSpot users looking for a comprehensive guide to the HubSpot marketing tools. 


  • North America
  • Europe
  • Asia
  • Australia

North America

  • January 28-30 - Orlando, FL
  • January 28-30 - San Francisco, CA
    SOLD OUT - Join waitlist here
  • February 4-6 - Chicago, IL
  • February 4-6 - San Diego, CA
  • February 11-13 - New York, NY
    SOLD OUT - Join waitlist here
  • February 25-27 - Cambridge, MA
  • March 4-6 - Kirkland, WA
  • March 11-13 - Toronto, ON
  • March 18-20 - Washington, DC
  • March 25-27 - Denver, CO


  • January 21-23 - Stockholm - Taught by a HubSpot Partner
  • January 28-30 - Amsterdam 
  • February 4-6 - Dublin
  • February 11-13 - London
  • February 25-27 - Paris - Taught by a HubSpot Partner


  • Coming in 2019


  • Coming in 2019

Course Topics:

  • Buyer Personas
  • Contacts and Lists
  • Content Planning
  • SEO and Blogging
  • Lead Generation
  • Lead Nurturing
  • Email Marketing
  • HubSpot Workflows
  • Social Publishing and Monitoring
  • Marketing Performance

Meet Our Team

  • emily-morgan.jpg
    Emily Morgan

    Emily spent the last 3 years at HubSpot both in Support and as a Customer Training specialist and has no shame in admitting she loves to nerd out with a whiteboard, coffee, and a challenging workflow.

  • aidan_mcgrath.jpg
    Aidan McGrath

    Aidan’s HubSpot career has spanned over both the Support team and the Partner Services team. He's a language nerd, loves traveling the world, and is always looking for the best food in town.

  • Sheena_chatterjee.jpg
    Sheena Chatterjee

    During her time at HubSpot on the Support and Customer Training teams, Sheena constantly strives to solve for the customer. She loves providing customers with the tools to reach that "a-ha!" moment.

  • Serena Polverino
    Serena Polverino

    Serena is passionate about all things content and spent the last 5 years helping brands in EMEA build and optimize their content marketing strategy. In her free time she loves cooking Italian food and working on DIY projects.

  • Jess Salpietro
    Jess Salpietro

    Jess began her HubSpot career as a Customer Success Manager, working directly with customers to help them reach their marketing and sales goals. She loves brainstorming solutions to sticky business problems and collaborating with customers. She's also a self-described comedy nerd, dog lover and wannabe chef.

  • Prateeksha_Nagar-optimized.jpg
    I was able to take away from this class everything I needed to learn in order to manage our content strategy and content marketing initiatives in HubSpot. Thank you for offering this class. It should be a required, foundational course for all HubSpot users.

    Prateeksha Nagar

    BroadSoft Inc.

  • The course was definitely very important in laying the groundwork to use the tool to its greatest ability. It was helpful to be able to reflect on how to improve the use of currently used tools or use additional functionality that I had previously not been aware. The hands on on day 2 and day 3 were really helpful.

    Laura Stark


  • This course was my first exposure to the tool. This class was very helpful and the trainer did a fantastic job teaching to everyone's skill level in the class. Great content and practices to go along with it.

    Trent Bourgeois

    Patten Seed Company

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