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Marketing Hub: Attract Leads

Increase website traffic and visitor quality with SEO tools, analytics reports, and inbound content strategy.

Course Information

Who this Course is Best For

  • Role: Marketing professionals who are responsible for growing website traffic.
  • Subscription: Marketing Professional, Marketing Enterprise
  • Prerequisites: None
  • This course has been adapted from a portion of what was previously our Marketing Hub Fundamentals course.

2021 Dates

Eastern Time (New York):

September 21: 9-4pm

Course Details

  • You’ll learn to use HubSpot to:

    • Interpret website analytics to maximize your time and budget
    • Create and optimize blog posts with automatic SEO recommendations
    • Increase ranking by organizing content pages to promote topic-based SEO 
    • Expand audience reach by targeting each phase of your ideal customer’s buying process
  • Traffic Analytics

    • Understanding web metrics and goals
    • Understanding Web Sources
    • Using the Traffic Analytics report
    • How to interpret traffic metrics into action items

    Inbound Content Strategy

    • Intro to Buyer Personas
    • Using the Persona property in HubSpot
    • Develop your Buyer Persona
    • Intro to the Buyer’s Journey
    • The three stages of the Buyer’s Journey
    • Aligning content to the three stages
    • Map out your Buyer’s Journey

    Search Engine Optimization (SEO)

    • Intro to topic-based SEO
    • Using the SEO tool
    • Pillar page best practices
    • Blog post best practices
    • Using the Blog tool
    • Auditing on-page SEO
  • Each HubSpot training course is equipped with plenty of activities to help you apply what you have learned and keep you engaged from beginning to end. In this training course, you'll go through activities that will help you:

    • Analyze a Traffic Analytics report
    • Develop a Buyer Persona
    • Build a Topic Cluster to enhance your SEO authority
    • Analyze pillar page best practices 
    • Develop a Buyer's Journey
    • Use the HubSpot Blogging tool


  • We design each HubSpot training to help you gain experience in your Marketing Hub tools as quickly and easily. In this particular training you will see demos in the following areas:

    • Website Sources Reporting
    • Buyer Persona property customization
    • HubSpot's SEO tool to build a topic cluster
    • On-Page SEO in the Blogging tool
    • Page Performance

Cancellation Policy

  1. classroom

    Our Trainers are Here to Help

    You’ll love the hands-on approach of every training. A dedicated HubSpot professional will guide you through your marketing tools and strategies. Each trainer is engaging, talented, and, most importantly, here to help you reach your full potential as a HubSpot user.
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  • The Trainers were exceptional: Extremely knowledgeable, upbeat and supportive. The material covered all the right areas and the examples were spot on.


    Founder/Senior Consultant


  • You get much more than if you had just scanned through the documentation online. It was an excellent use of my time, even after taking it before. Great job. I honestly wouldn't change anything. Thanks!


    Senior Director of Marketing

    The Energy Project

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