Marketing Hub Fundamentals

• What We Cover

  You’ll learn to use HubSpot to:

  • Interpret website analytics to maximize your time and budget
  • Expand audience reach by targeting each phase of your ideal customer’s buying process through content creation
  • Increase ranking by organizing content pages to promote topic-based SEO
  • Create and optimize lead generation and conversion strategies
  • Segment your database for more targeted marketing
  • Build campaigns to aggregate and report on common marketing efforts
  • Plan your automated nurturing strategy and design workflows that better grow relationships with your contacts
  • Construct and optimize emails to better engage with and delight your contacts
    Analyze your nurturing strategy

• What to Expect (Agenda)

  • Understanding and interpreting web metrics and goals
  • Developing and implementing your Buyer Persona
  • Mapping out your Buyer’s Journey and aligning content to the three stages
  • Intro to SEO and the Topic Cluster Strategy
  • Identifying and incentivizing content offers to prompt conversion
  • Intro to the Conversion Path
  • Building and optimizing forms, landing pages, CTAs, and campaigns
  • Lead Nurturing Strategies and Use Cases
  • Intro to the workflows tool (enrollment, unenrollment, actions, timeline types)
  • Advanced workflow tactics (data management, branching logic, cloning)
  • Email Optimization

• What You'll Develop

  Each HubSpot training course is equipped with plenty of activities to help you apply what you have learned and keep you engaged from beginning to end. In this training course, you'll go through activities that will help you:
  
  

  • Analyze various reports and metrics
  • Develop a Buyer Persona
  • Build a Topic Cluster to enhance your SEO authority
  • Analyze pillar page best practices
  • Develop a Buyer's Journey
  • Design Forms
  • Create custom properties
  • Build landing pages
  • Organize campaigns
  • Create automated workflows
  • Design marketing emails

  
  

   

• What Tools You'll See

  We design each HubSpot training to help you gain experience in your Marketing Hub tools as quickly and easily. In this particular training you will see demos in the following areas:

  • Website Sources Reporting
  • Property customization
  • HubSpot's SEO tool to build a topic cluster
  • On-Page SEO in the Blogging tool
  • Page Performance
  • Forms
  • Landing Pages
  • CTAs
  • Lists
  • Campaigns
  • Workflow Enrollment, Actions, Goals, Suppressions, Advanced Logic, and Timelines
  • Email

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