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Marketing Hub: Generate Leads

Convert anonymous visitors into qualified, trackable leads with targeted content offers on your website.

Course Information

Who this Course is Best For

  • Role: Marketing professionals who are responsible for generating new leads.
  • Subscription: Marketing Professional, Marketing Enterprise
  • Prerequisites: None
  • This course has been adapted from a portion of what was previously our Marketing Hub Fundamentals course.

2021 Dates

Eastern Time (New York):

September 15: 9am-4pm

September 22: 9am-4pm

Greenwich Mean Time:

September 22

Australian Eastern Daylight Time:

September 14

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Course Details

  • You’ll learn to use HubSpot to:

    • Convert unknown visitors into trackable, marketable leads and further qualify them with landing page forms and pop-up forms. 
    • Qualify leads using “progressive profiling” form features to continuously gather new and relevant data
    • Strengthen conversion with form-gated content offers and use custom targeting rules to reach your ideal buyer
    • Increase conversion by optimizing landing pages according to best practices
    • Organize and analyze multi-step conversions paths using the Campaigns tool
  • Conversion Offers

    • Understanding conversion
    • Incentivizing conversion with offers
    • Identify offers for your persona

    Conversion Paths

    • Building basic forms
    • Creating custom properties for your form
    • Managing data cleanliness
    • Implementing advanced form features
    • Landing page best practices
    • Build a landing page in HubSpot
    • Promoting your landing page
    • Building Call to Action (CTA) buttons 
    • Targeting CTA buttons with Lists
    • Building Lists
    • Targeting Pop-up Forms
    • Campaign and Landing Page Analytics


  • Each HubSpot training course is equipped with plenty of activities to help you apply what you have learned and keep you engaged from beginning to end. In this training course, you'll go through activities that will help you:

    • Brainstorm a lead generation content idea
    • Utilize conversion targeting features
    • Build a HubSpot Form
    • Create a custom property
    • Use progressive profiling in Forms
    • Analyze best practices for building Landing Pages
    • Create a CTA that can change dynamically by viewer. 
    • Use a HubSpot Campaign to review conversion performance. 
  • We design each HubSpot training to help you gain experience in your Marketing Hub tools as quickly and easily. In this particular training you will see demos in the following areas:

    • Custom Properties
    • Forms
    • Advanced Form features
    • Pop-Up Form targeting features
    • Landing pages
    • Calls-to-Action
    • Campaigns
    • Conversion Performance

Cancellation Policy

  1. classroom

    Our Trainers

    You’ll love the hands-on approach of every training. A dedicated HubSpot professional will guide you through your marketing tools and strategies. Each trainer is engaging, talented, and, most importantly, here to help you reach your full potential as a HubSpot user.
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  • The Trainers were exceptional: Extremely knowledgeable, upbeat and supportive. The material covered all the right areas and the examples were spot on.


    Founder/Senior Consultant


  • You get much more than if you had just scanned through the documentation online. It was an excellent use of my time, even after taking it before. Great job. I honestly wouldn't change anything. Thanks!


    Senior Director of Marketing

    The Energy Project

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