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Marketing Hub: Nurture Leads

Turn leads into customers by automatically sending consistent, personalized email content at exactly the right time.

Course Information

Who this Course is Best For

2021 Dates

Eastern Time (New York):

September 17: 12-7pm 

September 23: 9am-4pm 


Greenwich Mean Time:

September 21


 

Course Details

  • You’ll learn to use HubSpot to:

    • Create emails enriched with personalization and adaptable “smart” content 
    • Optimize open and click rates by reviewing analytics and conducting A/B testing
    • Automatically send nurturing emails to promote events, educate customers, and build brand reputation
    • Seamlessly move leads in and out of relevant nurturing workflows using goal triggers and enrollment triggers
    • Add additional workflow features, such as conditional if/then branching, bulk property updates, and internal notifications
  • Lead Nurturing Strategy

    • Intro to lead nurturing
    • Example lead nurturing strategies
    • Develop a lead nurturing goal

     

    Lead Nurturing Automation

    • Intro to the workflows tool
    • Enrolling contacts in workflows
    • Testing enrollment logic
    • Understanding timeline types
    • Adding email & delay actions to your workflow
    • Using the workflow “goal” feature

     

    Advanced Workflow Tactics

    • Bulk updating property information
    • Building if/then branches
    • Using the “go to action” feature
    • Cloning and moving workflow actions
    • Commenting on workflows

     

    Marketing Email Optimization

    • Understanding automated and regular emails
    • Customizing emails with personalization tokens
    • Performing A/B tests
    • Testing and previewing emails
    • Filtering unengaged contacts
    • Create an email in the drag & drop builder
  • Each HubSpot training course is equipped with plenty of activities to help you apply what you have learned and keep you engaged from beginning to end. In this training course, you'll go through activities that will help you:

    • Set goals for your lead nurturing
    • Accurately build logic to enroll just the right records in your HubSpot workflows
    • Suppress leads from your workflow at the apropriate time
    • Select the right actions and format for your workflows timeline
    • Implement branching logic and utilize the wider library of workflow actions. 
    • Leverage your email performance
    • Use the drag and drop email editor
    • Conceptualize your own business's workflow
  • We design each HubSpot training to help you gain experience in your Marketing Hub tools as quickly and easily. In this particular training you will see demos in the following areas:

    • Workflows (HubSpot's automation tool)
    • Enrollment logic
    • Suppression rules
    • Workflow Actions
    • Timeline Types
    • Branching Logic
    • Marketing Email Performance
    • Marketing Email Editor

Cancellation Policy

  1. classroom

    Our Trainers are Here For You

    You’ll love the hands-on approach of every training. A dedicated HubSpot professional will guide you through your marketing tools and strategies. Each trainer is engaging, talented, and, most importantly, here to help you reach your full potential as a HubSpot user.
     
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  • The Trainers were exceptional: Extremely knowledgeable, upbeat and supportive. The material covered all the right areas and the examples were spot on.

    Jackie

    Founder/Senior Consultant

    Bumplogic

  • You get much more than if you had just scanned through the documentation online. It was an excellent use of my time, even after taking it before. Great job. I honestly wouldn't change anything. Thanks!

    Alyssa

    Senior Director of Marketing

    The Energy Project

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