Marketing Hub: Nurture Leads

• What We Cover

  You’ll learn to use HubSpot to:

  • Create emails enriched with personalization and adaptable “smart” content 
  • Optimize open and click rates by reviewing analytics and conducting A/B testing
  • Automatically send nurturing emails to promote events, educate customers, and build brand reputation
  • Seamlessly move leads in and out of relevant nurturing workflows using goal triggers and enrollment triggers
  • Add additional workflow features, such as conditional if/then branching, bulk property updates, and internal notifications

• What to Expect (Agenda)

  Lead Nurturing Strategy

  • Intro to lead nurturing
  • Example lead nurturing strategies
  • Develop a lead nurturing goal

   

  Lead Nurturing Automation

  • Intro to the workflows tool
  • Enrolling contacts in workflows
  • Testing enrollment logic
  • Understanding timeline types
  • Adding email & delay actions to your workflow
  • Using the workflow “goal” feature

   

  Advanced Workflow Tactics

  • Bulk updating property information
  • Building if/then branches
  • Using the “go to action” feature
  • Cloning and moving workflow actions
  • Commenting on workflows

   

  Marketing Email Optimization

  • Understanding automated and regular emails
  • Customizing emails with personalization tokens
  • Performing A/B tests
  • Testing and previewing emails
  • Filtering unengaged contacts
  • Create an email in the drag & drop builder

• What You'll Develop

  Each HubSpot training course is equipped with plenty of activities to help you apply what you have learned and keep you engaged from beginning to end. In this training course, you'll go through activities that will help you:

  • Set goals for your lead nurturing
  • Accurately build logic to enroll just the right records in your HubSpot workflows
  • Suppress leads from your workflow at the apropriate time
  • Select the right actions and format for your workflows timeline
  • Implement branching logic and utilize the wider library of workflow actions. 
  • Leverage your email performance
  • Use the drag and drop email editor
  • Conceptualize your own business's workflow

• What Tools You'll See

  We design each HubSpot training to help you gain experience in your Marketing Hub tools as quickly and easily. In this particular training you will see demos in the following areas:

  • Workflows (HubSpot's automation tool)
  • Enrollment logic
  • Suppression rules
  • Workflow Actions
  • Timeline Types
  • Branching Logic
  • Marketing Email Performance
  • Marketing Email Editor

Cancellation Policy