Logo - Full (Color) [Skip to content](https://www.hubspot.com#global-nav-main-content) - English Select a language - [日本語](https://www.hubspot.jp/use-case/create-content-for-customer-journey?error=error_code) - [Deutsch](https://www.hubspot.de/use-case/create-content-for-customer-journey?error=error_code) - [English](https://www.hubspot.com/use-case/create-content-for-customer-journey?error=error_code) - [Español](https://www.hubspot.es/use-case/create-content-for-customer-journey?error=error_code) - [Português](https://br.hubspot.com/use-case/create-content-for-customer-journey?error=error_code) - [Français](https://www.hubspot.fr/use-case/create-content-for-customer-journey?error=error_code) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?error=error_code) - Close Search - [Log in](https://app.hubspot.com/login?error=error_code) - About About - [About Us](https://www.hubspot.com/our-story?error=error_code) - [Careers](https://www.hubspot.com/careers?error=error_code) - [Contact Us](https://www.hubspot.com/company/contact?error=error_code) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?error=error_code) Back [ ](https://www.hubspot.com/) Menu - Close Search - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. [Free HubSpot CRM](https://www.hubspot.com/products/crm?error=error_code) [Overview of all products](https://www.hubspot.com/products/get-started?error=error_code) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing?error=error_code) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales?error=error_code) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service?error=error_code) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content?error=error_code) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data?error=error_code) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue?error=error_code) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm?error=error_code) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence?error=error_code) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter?error=error_code) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo?error=error_code) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps?error=error_code) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads?error=error_code) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?error=error_code) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?error=error_code) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals?error=error_code) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?error=error_code) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?error=error_code) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?error=error_code) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content?error=error_code) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?error=error_code) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?error=error_code) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?error=error_code) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?error=error_code) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?error=error_code) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?error=error_code) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?error=error_code) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?error=error_code) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?error=error_code) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?error=error_code) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?error=error_code) - [Pricing](https://www.hubspot.com/pricing/content?error=error_code) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?error=error_code) - [What's New in HubSpot](https://www.hubspot.com/new?error=error_code) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?error=error_code) - [Sustainability](https://www.hubspot.com/sustainability?error=error_code) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?error=error_code) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?error=error_code) - [Technology Partner Program](https://www.hubspot.com/partners/app?error=error_code) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?error=error_code) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?error=error_code) - [Startup Partner Program](https://www.hubspot.com/startups/partners?error=error_code) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?error=error_code) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?error=error_code) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?error=error_code) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?error=error_code) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?error=error_code) - [Migration](https://www.hubspot.com/services/professional/migrations?error=error_code) - [Premium Support](https://www.hubspot.com/services/premium-support?error=error_code) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?error=error_code) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm?error=error_code) - [__Overview of all products__](https://www.hubspot.com/products/get-started?error=error_code) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing?error=error_code) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales?error=error_code) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service?error=error_code) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content?error=error_code) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data?error=error_code) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue?error=error_code) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm?error=error_code) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence?error=error_code) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter?error=error_code) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo?error=error_code) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps?error=error_code) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads?error=error_code) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?error=error_code) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?error=error_code) - [Close deals](https://www.hubspot.com/use-case/close-more-deals?error=error_code) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?error=error_code) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?error=error_code) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?error=error_code) - [Manage content](https://www.hubspot.com/use-case/manage-content?error=error_code) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?error=error_code) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?error=error_code) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?error=error_code) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?error=error_code) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?error=error_code) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?error=error_code) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?error=error_code) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?error=error_code) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?error=error_code) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?error=error_code) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?error=error_code) - [Pricing](https://www.hubspot.com/pricing/content?error=error_code) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?error=error_code) - [What's New in HubSpot](https://www.hubspot.com/new?error=error_code) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?error=error_code) - [Sustainability](https://www.hubspot.com/sustainability?error=error_code) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?error=error_code) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?error=error_code) - [Technology Partner Program](https://www.hubspot.com/partners/app?error=error_code) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?error=error_code) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?error=error_code) - [Startup Partner Program](https://www.hubspot.com/startups/partners?error=error_code) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?error=error_code) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?error=error_code) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?error=error_code) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?error=error_code) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?error=error_code) - [Migration](https://www.hubspot.com/services/professional/migrations?error=error_code) - [Premium Support](https://www.hubspot.com/services/premium-support?error=error_code) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?error=error_code) - About About - [About Us](https://www.hubspot.com/our-story?error=error_code) - [Careers](https://www.hubspot.com/careers?error=error_code) - [Contact Us](https://www.hubspot.com/company/contact?error=error_code) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?error=error_code) [Get a demo](https://www.hubspot.com/products/cms/demo?error=error_code) [Get started free](https://app.hubspot.com/signup-hubspot/cms-free?error=error_code) [Log in](https://app.hubspot.com/login?error=error_code) - English Select a language - [日本語](https://www.hubspot.jp/use-case/create-content-for-customer-journey?error=error_code) - [Deutsch](https://www.hubspot.de/use-case/create-content-for-customer-journey?error=error_code) - [English](https://www.hubspot.com/use-case/create-content-for-customer-journey?error=error_code) - [Español](https://www.hubspot.es/use-case/create-content-for-customer-journey?error=error_code) - [Português](https://br.hubspot.com/use-case/create-content-for-customer-journey?error=error_code) - [Français](https://www.hubspot.fr/use-case/create-content-for-customer-journey?error=error_code) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?error=error_code) - [Content Hub](https://www.hubspot.com/products/content?error=error_code) - Create Content # Create Content for Your Entire Customer Journey Fuel the entire customer journey with content across formats and channels with Content Hub, the all-in-one, AI-powered content marketing software. [Get a demo of Content Hub software](https://www.hubspot.com/products/cms/demo?error=error_code) [Get started free with Content Hub free tools](https://app.hubspot.com/signup-hubspot/cms-free?error=error_code) ## Create Content the New Way Content used to be a volume game: Create (lots of) blog posts, drive clicks, generate leads. But the game is changing. Today, marketers must create engaging and valuable content for their customers across various channels to appeal to their needs throughout the customer journey. With this different demand for content, it can be challenging to support consistency and quality. Content Hub’s AI-powered content tools help your team ‌create high-quality content seamlessly. Whether it's blog posts, podcasts, or social posts, learn how you can use Content Hub to revolutionize your content creation process. 1\. Create multi-channel content at scale. 2\. Create content that speaks to each user with personalization. 3\. Use AI to stay on brand as you scale your content output.  ## 1. Create multi-channel content at scale. Creating, editing, and publishing a single piece of content can take hours or weeks depending on the complexity of the subject and the number of editors‌ involved. Content Hub makes it easier to take existing assets and spin them into new formats for different audiences and channels. - Easily [repurpose content](https://www.hubspot.com/products/content/content-repurposing-software?error=error_code) using AI by simply inputting an existing asset and choosing the desired transformation. Use Content Hub’s remix tool to convert a blog into a compelling landing page, transform text into engaging images, or turn one piece of content into social posts for every platform. - Use AI to narrate blog posts or create podcasts to expand your audience to those who prefer audio content.  ## 2. Create content that speaks to each user with personalization. Create content for customers, not clicks. Content Hub makes it easy to stand out from the competition with personalization features designed to drive higher conversion rates and cultivate stronger customer relationships. - Use [smart content](https://knowledge.hubspot.com/website-pages/create-and-manage-smart-content-rules?error=error_code) to dynamically tailor website content to individual visitors. - Use [content embeds](https://www.hubspot.com/products/content/embedabble-content-blocks?error=error_code) to easily create and maintain content across various pages and websites — even WordPress sites — while keeping everything in sync from one central source. - Decrease dev and design bottlenecks with intuitive [drag-and-drop editing features for your website](https://www.hubspot.com/products/cms/drag-and-drop-website-builder?error=error_code),  blog, and more.  ## 3. Use AI to stay on brand as you scale your content output. With different authors, multiple channels, and more content, staying on brand becomes increasingly difficult. Content Hub can help reduce editing bottlenecks and keep your publication cadence on track with AI. - Use [brand voice software](https://www.hubspot.com/products/content/brand-voice?error=error_code) to train an AI on your brand's voice and tone to edit existing content for consistency. - As the AI becomes proficient in your brand voice, use [AI content creation](https://www.hubspot.com/products/CMS/AI-BLOG-WRITER?error=error_code) tools to automatically generate copy in your brand's voice and style. ## Within the first year of using Content Hub, customers saw: -  ### +110% increase in inbound leads [Download ROI report download the ROI report to learn more](https://www.hubspot.com/roi?error=error_code) -  ### +192% increase in web traffic [Download ROI report download the ROI report to learn more](https://www.hubspot.com/roi?error=error_code) -  ### 73% of marketers increase lead quality [Download ROI report download the ROI report to learn more](https://www.hubspot.com/roi?error=error_code) ## Create content for every stage of the customer journey with Content Hub. Easily create personalized content experiences that drive engagement across your entire customer journey with tools that help you scale your content output, personalize each user’s experience, and stay on brand while you’re doing it. [Learn more about Content Hub software](https://www.hubspot.com/products/content?error=error_code) [Get started free with HubSpot](https://app.hubspot.com/signup-hubspot/cms-free?error=error_code)  ## Discover How Businesses Like Yours are Creating Content  ### How Rankmi Used Content Hub to Increase MQLs by 35% See how Rankmi uses HubSpot to create and customize content that’s relevant to different audiences across Latin America. [Read Rankmi story on the case study page](https://www.hubspot.com/case-studies/rankmi?error=error_code)  ### ClassPass Switched to Content Hub and Boosted Lead Conversion by 52% Learn how ClassPass uses Content Hub to manage its website efficiently and increase lead conversion rates by 52%. [Read ClassPass story on case study page](https://www.hubspot.com/case-studies/classpass?error=error_code) ## Related Resources  ### The Ultimate Guide to Content Creation Everything you need to know about creating content that attracts and converts. [Read the guideto planning your content](https://blog.hubspot.com/marketing/content-creation?error=error_code)  ### How to Create a Social Media Calendar A comprehensive guide for managing social media, plus, a free downloadable template. [Plan your contentwith this blog post](https://blog.hubspot.com/marketing/social-media-calendar-tools?error=error_code)  ### Free Course: AI for Marketing Learn how AI can supercharge content creation and personalization. [Take the courseon HubSpot Academy](https://academy.hubspot.com/courses/AI-for-Marketers?error=error_code) ## Start Creating Content Today With Content Hub Create customized content experiences that boost interaction throughout the entire customer journey. Using Content Hub’s tools to expand your content production, tailor each user's experience, and support brand consistency. [Get a demo of Content Hub software](https://www.hubspot.com/products/content?error=error_code) [Get started free with Content Hub's free tools](https://app.hubspot.com/signup-hubspot/cms-free?error=error_code)  ## Explore Other Use Cases ### How to Generate High-Quality Leads and Maximize Revenue Discover how to maximize revenue by utilizing AI-powered marketing tools to attract and convert more marketing leads without multiplying your marketing spend. [Generate leads with HubSpot tools](https://www.hubspot.com/use-case/generate-leads?error=error_code) ### How to Automate Your Marketing to Boost Campaign Efficiency Engage leads and customers effectively with AI-powered marketing tools for targeted messaging, coordinated campaigns, and journey tracking. [Automate marketing with HubSpot tools](https://www.hubspot.com/use-case/automate-marketing?error=error_code) ### How to Streamline Content Management With a Single Source of Truth Learn how to centralize your content management processes to enhance efficiency, reduce duplication, and ensure consistent messaging for maximum impact as you scale. [Manage content with HubSpot tools](https://www.hubspot.com/use-case/manage-content?error=error_code) Back Close ## Popular Features - [All Products and Features](https://www.hubspot.com/products?error=error_code) All Products and Features - [HubSpot AEO](https://www.hubspot.com/products/aeo?error=error_code) HubSpot AEO - [Free Meeting Scheduler App](https://www.hubspot.com/products/sales/schedule-meeting?error=error_code) Free Meeting Scheduler App - [Agent Hub](https://www.hubspot.com/products/artificial-intelligence?error=error_code) Agent Hub - [Email Tracking Software](https://www.hubspot.com/products/sales/email-tracking?error=error_code) Email Tracking Software - [AI Content Writer](https://www.hubspot.com/products/cms/ai-content-writer?error=error_code) AI Content Writer - [AI Website Generator](https://www.hubspot.com/products/cms/ai-website-generator?error=error_code) AI Website Generator - [Email Marketing Software](https://www.hubspot.com/products/marketing/email?error=error_code) Email Marketing Software - [Lead Management Software](https://www.hubspot.com/products/crm/lead-management?error=error_code) Lead Management Software - [AI Prospecting Agent](https://www.hubspot.com/products/sales/ai-prospecting-agent?error=error_code) AI Prospecting Agent - [Free Website Builder](https://www.hubspot.com/products/cms/drag-and-drop-website-builder?error=error_code) Free Website Builder - [Landing Pages](https://www.hubspot.com/products/marketing/landing-pages?error=error_code) Landing Pages - [Free Online Form Builder](https://www.hubspot.com/products/marketing/forms?error=error_code) Free Online Form Builder - [Free Chatbot Builder](https://www.hubspot.com/products/crm/chatbot-builder?error=error_code) Free Chatbot Builder - [Free Live Chat Software](https://www.hubspot.com/products/crm/live-chat?error=error_code) Free Live Chat Software - [Marketing Analytics](https://www.hubspot.com/products/marketing/analytics?error=error_code) Marketing Analytics - [Free Landing Page Builder](https://www.hubspot.com/products/marketing/landing-pages?error=error_code) Free Landing Page Builder - 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