How does HubSpot help companies express their brand identity?

HubSpot helps companies define and maintain their unique brand identity through integrated tools like brand voice features that capture your tone and style, Breeze Assistant that analyzes your best customers to understand how to best serve them, and marketing studio that turns your brand guidelines into consistent campaign assets across all channels. This unified approach ensures your brand stays authentic and recognizable as you scale.

What makes HubSpot different from other CRM and marketing platforms?

HubSpot provides an all-in-one customer platform designed for modern, AI-driven customer journeys. Unlike other platforms that require multiple tools and integrations, HubSpot gives you everything you need in one connected system to express your brand identity, personalize experiences at scale, amplify across channels, and continuously optimize based on real-time data. This integrated approach supports Loop Marketing — HubSpot's four-stage playbook for AI-driven customer journeys — all powered by AI that learns from your actual customer data.

Why Choose HubSpot?

HubSpot’s AI-powered customer platform is easy to use, provides value fast, and gives all your teams a unified view of your customers at every stage of the journey.

Get a demo

Customer journey through different phases, anonymous, prospect, customer, and promoters.

Growing a business is hard. Your software shouldn’t make it harder.

Most companies use various tools for different stages in the customer journey. This results in inconsistent data and disconnected teams. Knowing what works and making the best decisions for your growing business is hard.

With HubSpot, it’s different.

How HubSpot’s solution is different.

Easy

HubSpot is an intuitive platform that’s simple to learn and painless to use. Easy to adopt, means better value.
Fast

Get work done quickly with HubSpot and get immediate value in weeks — not months or years.
Unified

HubSpot connects all your data, tools, and teams on one platform with a complete customer view.

HubSpot Customer Platform - showing Marketing Hub, Sales, Hub, Service Hub, Content Hub, Commerce Hub, and Data Hub all connected to Smart CRM, powered by Breeze.

Imagine your whole front office on one, unified customer platform.

Stop wasting time switching between 15+ disconnected tools. HubSpot unifies your customer data across every touchpoint, giving your teams the complete context they need to deliver exceptional experiences — and drive 3x growth.

Marketing Hub

Generate leads
Automate marketing

Explore Marketing Hub

Sales Hub

Build pipeline
Close deals

Explore Sales Hub

Service Hub

Scale support
Drive retention

Explore Service Hub

Content Hub

Create content
Manage content

Explore Content Hub

Data Hub

Combine data
Enhance data

Explore Data Hub

Commerce Hub

Quote faster
Automated billing

Explore Commerce Hub

Smart CRM

Unify customer data
Unify teams
Unify tech stack

Explore Smart CRM

Breeze

Assist with your work
Automate your work

Explore AI tools

Explore Breeze Agents

Breeze Agents

Free up your team to focus on what matters most. Breeze Agents resolve tickets 65% faster, 5x your sales pipeline, and create content quickly.

Customer Agent

Your AI-powered front office that handles customer inquiries 24/7, qualifying leads and resolving support tickets instantly.

Learn more

Prospecting Agent

Intelligent AI that monitors buying signals, researches accounts, and engages prospects at the perfect moment.

Learn more

Data Agent

Automatically enriches and maintains your customer data, turning incomplete records into actionable intelligence.

Learn more

Outpace your competition with real results, real fast.

63%

see ROI in less than 12 months
3X

more inbound leads
27%

increase in average deal amount

Calculate your ROI with HubSpot or download the annual ROI report.

Read ROI report Calculate your ROI

Overview of HubSpot products.

Smart CRM

Each customer interaction made universally accessible. HubSpot's Smart CRM unifies structured data, unstructured conversations, and external signals — giving teams the complete context to know what matters and act on it.

Share context between teams

Bring all your customer information together in one accurate, actionable record so your team always has context, exactly where they need it.

Contact management
Company records
Data enrichment
Data sync
Tasks

Organize & track customer connections

HubSpot automatically captures every interaction to surface insights and track the entire customer journey, from first visit to happy customer.

Live chat
Shared inbox
Conversational bots
Team email
Contact & company insights

Customize to reflect your business

Configure HubSpot to work the way you do — with custom properties and views that match your business, so you can scale confidently.

Custom properties
Custom reporting
Workflows
Flexible CRM views
Team governance

Explore Smart CRM

HubSpot for Marketers

Generate leads, automate marketing, and prove ROI with AI-powered tools built for modern marketers. Create personalized campaigns that convert, scale your impact without scaling your team, and finally connect marketing efforts directly to revenue.

Generate & nurture leads with AI

Generate more leads, identify your best prospects, and automate the busywork so you can focus on growth.

Dynamic forms & CTAs
Email marketing
AI personalization
Lead scoring
Journey automation

Create campaigns in days, not weeks

Launch and optimize multi-channel campaigns faster than ever with AI that helps you build, create, and refine content instantly.

Landing pages
Blog
Video marketing
Social media management
Marketing studio

Prove marketing impact on revenue

Finally connect marketing efforts directly to revenue, and track every touchpoint from first visit to closed deal.

Campaign reporting
Multitouch revenue attribution reporting
Customer journey analytics
Website traffic analytics
Segment analytics

Explore HubSpot for Marketers

Sales Hub

Spend time selling, not managing software. Close 35% more deals with AI that actually helps. With Sales Hub your teams can spend more time actually selling instead of managing multiple point solutions.

Prospect Smarter

Spot buying signals early, automate outreach, and connect with leads the moment they’re ready to engage.

Calling & live chat
Lead management
Sequences
Prospecting agent
Task automation

Accelerate revenue growth

Close deals faster with AI that guides every interaction, automates follow-ups, and keeps your pipeline moving.

Pipeline management
AI guided selling
Deal automation
AI meeting prep & scheduling
Deal & company scoring

Scale insightfully

Get the full picture of your pipeline, team, and revenue so you can make data-driven decisions and help every rep perform like your best.

Forecasting & goals
Reporting & analytics
Rep productivity performance
Recurring revenue tracking
Conversation intelligence

Explore Sales Hub

Service Hub

Turn support tickets into retention wins. Service Hub provides tools you need to delight and retain customers for life, while strengthening the success of your front office.

Deepen customer relationships

Deliver the experience customers expect with instant answers, connected support, and insights to proactively prevent churn.

Customer portal
Knowledge base
Omnichannel messaging
Shared inbox
Call tracking

Drive team efficiency

Automate the routine and ensure nothing slips through the cracks so your team can focus on what matters most — building customer relationships.

Ticketing
Help desk
Customer agent
Ticket & task automation
SLA management

Connect service to the front office

Turn every service interaction into an advantage. Inform retention, reveal upsell opportunities, and build a stronger customer understanding.

Conversation intelligence
Customer health scores
Customer feedback surveys
Customer success workspace
Service analytics

Explore Service Hub

Data Hub

Turn scattered data into growth opportunities automatically. Data Hub combines, enhances, and activates your customer data across your entire tech stack — giving your teams and AI the complete, accurate information they need to drive revenue.

Combine data across your tech stack

Break down data silos and connect your CRM, spreadsheets, and apps in one place for a complete, up-to-date view of the customer.

Data studio
Data sync
Data sync integrations
Data warehouse integrations

Enhance data so it's ready to activate

Keep your customer data clean, complete, and actionable so your teams can move faster and AI can deliver stronger results.

Data quality overview
Data quality automation
Custom deduplication
Real-time deduplication

Automate data processes at scale

Transform how you manage data with AI and automation that enriches records, extracts insights, and connects systems.

Data Agent
Programmable automation
Webhooks
Advanced workflow triggers

Explore Data Hub

Commerce Hub

Quote to cash without the chaos. With Commerce Hub, you can streamline your quote-to-revenue process to close deals faster, streamline billing and payments, and unlock revenue with automation and reporting.

Close deals faster

Close deals faster with HubSpot’s AI-powered CPQ tools to generate branded, compliant proposals in minutes and keep every deal moving.

AI-powered quotes
Products & pricing
Flexible approvals
Integrated e-signature

Streamline billing and payments

Make your buying process easy and remove delays with streamlined billing, subscriptions, and payments that keep revenue flowing.

Invoices
Subscriptions
B2B checkout
Flexible payment processing

Grow more revenue, faster, with automation and reporting

Eliminate manual billing tasks forever and ensure your books are always current so you can spend time growing revenue, not chasing it.

Custom billing automation
Revenue reporting
QuickBooks integration
Quote engagement tracking

Explore Commerce Hub

HubSpot helps companies define and maintain their unique brand identity through integrated tools like brand voice features that capture your tone and style, Breeze Assistant that analyzes your best customers to understand how to best serve them, and marketing studio that turns your brand guidelines into consistent campaign assets across all channels. This unified approach ensures your brand stays authentic and recognizable as you scale.
HubSpot provides an all-in-one customer platform designed for modern, AI-driven customer journeys. Unlike other platforms that require multiple tools and integrations, HubSpot gives you everything you need in one connected system to express your brand identity, personalize experiences at scale, amplify across channels, and continuously optimize based on real-time data. This integrated approach supports Loop Marketing — HubSpot's four-stage playbook for AI-driven customer journeys — all powered by AI that learns from your actual customer data.

Stop switching between 15 tools. Start growing 3x faster.

Find out how HubSpot can help your business grow better.

Get a demo