You may have heard the term "inbound" before — but what is it, exactly? Inbound is a methodology for growing your organization. It’s based on building meaningful, lasting relationships with your prospects and customers through valuable content and experiences. It’s also about valuing and empowering these people to reach their goals at any stage in their journey with you. Why is that important? Because when your customers succeed, you succeed.
The HubSpot CRM Platform is a full suite of software built to power this inbound approach to help you — and your customers — grow better.
Let's look at how your marketing, sales, service, and IT teams can leverage the HubSpot platform to achieve their goals.
Ideally, your internal teams work together to support the inbound experience throughout the buyer's journey, in a seamless way. But in reality, alignment and process inefficiencies lead to friction and a negative experience that your customers ultimately end up going through. Where do you see opportunities to improve?
Generate qualified leads.
Generate content, capture leads, and nurture them until they're qualified and sales-ready.
Turn leads into customers.
Engage potential buyers, demonstrate the value of your offering, and close deals.
Convert customers into promoters
Resolve customer issues to ensure success that generates positive word of mouth.
The flywheel is a model adapted by HubSpot to explain the momentum you gain when you align your entire organization around delivering a remarkable customer experience. With the flywheel, you use the momentum of your happy customers to drive referrals and repeat sales. Basically, your business keeps spinning, you align your entire organization around delivering a remarkable customer experience, and continuously produce happy customers. When you use the inbound methodology as a foundation, the three phases of your flywheel are attract, engage, and delight. By applying force to these three phases, you can provide an amazing customer experience.
All-in-one inbound marketing software that has everything you need to get found, engage new people, and nurture them into leads that sales will love.
Customer service tools to help you connect with customers, exceed their expectations, and turn them into promoters that grow your business.
Life became a lot easier to have our team working off a single platform. We started off small and with increasing confidence we turned on more effective tools and improved on our ROI.
I like how versatile the software is, as we can handle all the social posting, email marketing, managing contacts, workflows, forms, landing pages all in one place. We really don't need to rely on other vendors or platforms to run our Digital Marketing Machine! Service and support is top-notch!
As a platform, it's one of the best I've ever tried. It's really complete and they seem to keep adding new features every now and then. In addition, they have a great partner and certification program. It is a good solution for any marketing agency. HubSpot allows a very high ROI, as it helps you to focus on what really matters, allowing you to automate all other processes and create a fully professional sales funnel.