Marketing
Generate qualified leads.
Create and manage content, capture leads, and nurture them until they're qualified and sales-ready.
You may have heard the term "inbound" before — but what is it, exactly? Inbound is a methodology for growing your organization. It’s based on building meaningful, lasting relationships with your prospects and customers through valuable content and experiences, and empowering people to reach their goals at any stage in their journey with you. Because when your customers succeed, you succeed.
The HubSpot CRM platform is a full suite of software built to power this inbound approach to help you — and your customers — grow better.
Let's look at how your marketing, sales, service, and operations teams can leverage the HubSpot platform to achieve their goals.
Ideally, your internal teams work together to support the inbound experience throughout the buyer's journey, in a seamless way. But in reality, alignment and process inefficiencies lead to friction and a negative experience that your customers ultimately end up going through. Where do you see opportunities to improve?
Generate qualified leads.
Create and manage content, capture leads, and nurture them until they're qualified and sales-ready.
Turn leads into customers.
Engage potential buyers, demonstrate the value of your offering, and close deals.
Convert customers into promoters.
Resolve customer issues and deliver an experience that turns customers into promoters.
The flywheel is a model adapted by HubSpot to explain the momentum you gain when you align your entire organization around delivering a remarkable customer experience. With the flywheel, you use the momentum of your happy customers to drive referrals and repeat sales. Basically, your business keeps spinning, you align your entire organization around delivering a remarkable customer experience, and continuously produce happy customers. When you use the inbound methodology as a foundation, the three phases of your flywheel are attract, engage, and delight. By applying force to these three phases, you can provide an amazing customer experience.
Gain access to the foundational tools you need to grow better—whichever plan you choose.
Grow your business by incorporating your website into your growth machine.
Marketing automation software with everything you need to attract the attention of your target audience, convert that attention into customers, and analyze and report on your efforts.
A powerful sales CRM that gives you deeper insight into your prospects, automates busywork, and helps you close more deals faster.
Customer service software that delights users, scales support, and delivers empathy at scale.
You don’t have to go it alone. HubSpot’s award-winning customer service and support teams are here to help your growing business succeed—every step of the way.
Get set up for success with guidance from a certified solutions partner or a dedicated onboarding specialist. Your customized onboarding plan will help you get up to speed with HubSpot’s software quickly — and transition from legacy software like Salesforce with minimal disruption to your business.
All professional and enterprise customers get access to a customer success manager — your dedicated expert for all things HubSpot — for the life of your subscription. They'll take the time to get to know you, understand your company’s goals, and work with you on a custom plan to achieve them.
Get technical help from our world-class customer support team whenever you need it. Contact us over the phone or through email to get answers quickly so you can get back to what’s really important — closing deals, serving your customers, and growing your business.